Innovation And Product Lead
CurrentProvided creative content direction, developing a value proposition based on community, performance, data, and insights, backed by a 350,000+ follower base across all platforms.Develop ongoing tracking of KPIs, which led to strategic decisions aligned with results.Prepared and collaborated on creative initiatives across diverse digital mediums in partnership with renowned national and international brands such as Betsson, Adidas, Heineken, Tambo, Nike and others.Involved in Podcast production, marketing, content creation and strategy.