Group Head Of Communications
CurrentFormulance is a group that specializes in the sales & marketing of innovative materials, chemicals, natural ingredients, as well as industrial & medical solutions.Originally founded in 2013, the group is now composed of four clusters, in accordance with its market segments : Industry, Healthcare, Ingredients & Fragrance.Overseeing all communications from the group and its brand portfolio.Restructuring the brand architecture into clusters.Management the different communication strategies involved, along with their implementation.Change Management : Driving digitalization of communication processes within the group.Visual communication, event management, Digital & corporate communication.Transformation of scientific & technical information into comprehensive & digestable messages.Team Management & Strategy :— 4 brand strategies conceived & deployed— 3 communication campaigns launched— 4 talents managed : following up on project advancement & — 3 softwares implemented within the company : change management— 1 influencer partnership with the 2022 Environnemental PhotographerMarketing & Technical communications :— 10+ product booklets & portfolios created— 200+ technical documents generated & handled with the help of my kick-ass team— 15+ technical reports edited for quotations (up to 2M€+)Digital Communications & Content creation :— 4 websites coded (self-made using low-code) (ongoing)— 50+ Linkedin posts written per year— 4 visual identities delivered (2 brand guidelines, 2 ongoing)— 6 client-targeted company presentations — 1 newsletter launchedEvent communications :— 10 events prepared per year : coordination with organizers, contractors & suppliers — Systemic creation of marketing collaterals, stand visuals & everything related.— Isometric modelization (3D-like) for our stand booths for enhanced coordination around events