Formulance is a group that specializes in the sales & marketing of innovative materials, chemicals, natural ingredients, as well as industrial & medical solutions.Originally founded in 2013, the group is now composed of four clusters, in accordance with its market segments : Industry, Healthcare, Ingredients & Fragrance.Overseeing all communications from the group and its brand portfolio.Restructuring the brand architecture into clusters.Management the different communication strategies involved, along with their implementation.Change Management : Driving digitalization of communication processes within the group.Visual communication, event management, Digital & corporate communication.Transformation of scientific & technical information into comprehensive & digestable messages.Team Management & Strategy :— 4 brand strategies conceived & deployed— 3 communication campaigns launched— 4 talents managed : following up on project advancement & — 3 softwares implemented within the company : change management— 1 influencer partnership with the 2022 Environnemental PhotographerMarketing & Technical communications :— 10+ product booklets & portfolios created— 200+ technical documents generated & handled with the help of my kick-ass team— 15+ technical reports edited for quotations (up to 2M€+)Digital Communications & Content creation :— 4 websites coded (self-made using low-code) (ongoing)— 50+ Linkedin posts written per year— 4 visual identities delivered (2 brand guidelines, 2 ongoing)— 6 client-targeted company presentations — 1 newsletter launchedEvent communications :— 10 events prepared per year : coordination with organizers, contractors & suppliers — Systemic creation of marketing collaterals, stand visuals & everything related.— Isometric modelization (3D-like) for our stand booths for enhanced coordination around events

Drylast propose des solutions sur mesure qui vous permettent de réaliser des économies d’énergie, tout en prolongeant la durée de vie de vos toitures.

Counselled clients & managed projects.Created content & communication collaterals for start-ups, agencies and individuals.

Managed social media strategy & execution from A to Z :🎯 Social media strategy definition📅 Content planning🔍 Content sourcing📷 Content creation📣 Performance Marketing, Paid Advertising & User Acquisition🤝 Third-party coordination whenever content is outsourced📈 Analytics & reporting - daily, weekly, monthly🌐 Keeping owned channels up to date on all levels📊 Social media listening & benchmarkingAchievements so far :📈 Generated 15,000+ app installs in Q2 2021.📈 Grew Facebook fanbase from 20K to 50K followers📈 Grew Twitter fanbase from 1K to 2K followers📈 Reached the 3K followers milestone on Instagram 👍 Increased the overall engagement rate from 7% to 18% (Facebook, Instagram, Twitter, LinkedIn)☑️ Got the Facebook page officially verified

Managed projects in aerospace communications.Created content : copywriting & graphic design (both print & digital).Internal target : 2000 people. • external target : clients (Airbus) & talents (engineers).

Set up special offers & analysed performances.Defined the digital campaign «Back to betting».Wrote client newsletters • 3000 weekly views.

Developed the public notoriety of our Masters program :Designed collaterals, visuals & wrote content.

Assistance à la directrice de communication à l’heure d’une restructuration organisationnelle. Rédaction de communiqués de presse. Productions graphiques (booklets, flyers) en fonction des besoins des hôtels du groupe.

Created newsletters for 2 subsidiaries • 800 people.Wrote internal articles • 5000 people. Delivered collaterals for internal events

Communicated on an internal marketplace. Target : 370 engineersDefined & deployed the communications plan.

Assisted the HR & Communication Manager whilst the company was going through a major merger. Set up corporate communications tools updated to the new environment. Met the different parties related to the merger.

Promoted the events of this localy well-known sports pub by designing flyers and brochures, in order in order to boost its attendance.

3 semaines en Agence de Conseil en Communication.Découverte de la réalité des métiers de créatif et de commercial.