Worked as a specialist in researching foreign markets, as part of the Origini Italia Program: studying new markets, analyzing potential opportunities, and developing/proposing a business plan focused on fostering exports into a specific foreign market. Main responsibilities included: conducting market research on foreign markets to understand consumption, consumers, local production, competitors, and potential clients; translating technical materials, manuals, and catalogs; analyzing the relationship between the company and distributors and proposing improvements; and simulating product imports into Brazil, with landed price determination.

Marketing Intern at AutoPeças platform (digital platform, a marketplace of the automotive industry):- Responsible for creating communication materials (internal and external);- Assigned with the responsibility of designing weekly campaigns for social media platforms (Instagram and Facebook);- Responsible for planning, publishing, and managing content for social media (video, text, images, and reels);- Conducting measurement, analysis, presentation, and supervision of Key Performance Indicators (KPIs) and Insights (including writing reports to the team);- Formulating marketing strategies (competition analysis, persona development, brand positioning, customer journey mapping within the marketplace);- Managing email marketing campaigns (using MailChimp);- Customer support via Instagram and Facebook chat;- Internship project: "Study on customer churn within the platform" — developed a project that examined (interviews, data analysis, etc.) customer churn within the AutoPeças platform.About Cia DPaschoal (DPaschoal Company):Cia Dpaschoal, also known as DPaschoal, is a Brazilian company founded in 1949 that operates in the auto parts and automotive services industry. The company is known for offering a wide range of automotive products, such as tires, batteries, brakes, lubricants, among others. Additionally, DPaschoal also provides vehicle maintenance and repair services, such as wheel alignment, balancing, oil changes, among others. The company has multiple stores (more than 100) and service centers spread across Brazil, as well as more than 17 hubs serving as distribution centers. About AutoPeças (a platform by Cia DPaschoal):AutoPeças (2018) is a B2B digital/online platform that connects mechanics to the spare parts supply chain.

This was a program fostered by the university through several professional academic partnerships with over 30 medium and large-sized companies. The program, known as the Applied Engineering Center of Facamp (Centro de Engenharia Aplicada da Facamp - CEAF), is a collaborative initiative with partner companies in which students are involved in process mapping, identifying and implementing improvement opportunities, and A3 problem-solving approach. CEAF provides an opportunity for students to gain practical experience in the professional market still during their undergraduate studies, allowing them to: experience process management practices; understand and analyze production processes; and use problem-solving approaches.Partnership with Brasilata company: the team of students worked in collaboration with a packaging company, named Brasilata (packaging manufacturer), and got involved in a continuous improvement project in the Tooling Department of the company (experiencing problem-solving practices, process mapping techniques, and performance management procedures — KPIs analysis).

Participated as a student in an elective course offered by the university, called "Advanced Topics in Operations (for packaging development)".The subject, in one semester, was conducted in partnership with the company Scholle IPN - Flexible Packaging Solutions:- Students have been selected to form a team to pursue a study on the application of flexible packaging (pouch type, a product of Scholle's portfolio) for an alternative market/sector (hygiene products);- An analysis has been carried out to acquire knowledge on the due impacts of this new application in terms of logistics/operations, environment (sustainability), and ergonomics;- A presentation to the company and board of examiners was held to report the results of the studies conducted.

As a member of the Marketing Department of the Junior Enterprise:- Responsible for media management (Instagram, Facebook, Linkedin);- Responsible for planning, creating, and posting weekly content (videos, images, reels, and stories);- Responsible for maintaining visual identity and passive prospecting;- Customer support through chat;- Publishing content on the junior company's blog;- Content writer for the junior company's blog.

As a Senior Consultant:- Participated in team-based project executions, directly reporting to clients and directors of the Junior Enterprise;- Project Coordinator (team of 10 people) to run a market research project for a holding company with recent activities in Brazil; - Development and implementation of an annual Talent Acquisition Program, as well as choosing the specific candidates to be recruited;- Running internal Strategic Plans (annually) with the purpose of setting objectives and goals to be achieved by each of the departments.

Responsible for carrying out project tasks (related to Market Research and Strategic Planning). Member of a team dedicated to exclusively helping clients (micro and small businesses):- Developed a Strategic Plan for micro business in the Food industry in Campinas (São Paulo, Brazil);- Conducted Market Research in the Wholesale industry in the São Paulo (Brazil) region.Responsible for market intelligence (for six months, gathering, analyzing, and interpreting information about a particular key industry):- Weekly tasks included mapping and segmenting potential clients, as well as internally classifying and registering these clients based on region, size, and impact of the related project.