● I provide mentorship to portfolio entrepreneurs for business & marketing strategy, growth and business development.

● Co-led efforts to start up the business, create the product, raise capital, achieve market fit and grow. ● Involved in defining the strategy of the business in terms of product (improvements and features) and positioning. ● Build our financial model and funding raising materials such as decks, financial reports, and crafted our story for pitching.● Collaborated in designing the platform, acting as a liaison between product and technology teams. ● In charge of crafting the go-to market strategy for user acquisition, activation and conversion.● Responsible for marketing activities: budget, channels, messages, audiences, and optimizations. ● Implemented a growth framework that contributed to increase retention rate and LTV. ● Co-responsible for annual forecasting and goal setting creating models to understand the state of the business. ● Led fundraising efforts, cold-contacting venture capital funds and successfully delivering pitches. ● Responsible for building quarterly and yearly ROB’s to communicate the state of our business to shareholders. ● Coach my direct reports to strengthen their skills and develop new ones outside of their comfort zone.