Responsible for demonstrating the value of SaaS solutions to diverse audiences, translating complex needs into effective communication strategies for decision makers, corporate and end users. Aligning marketing and sales initiatives with regulatory guidelines (LGPD/GDPR/PCI/HIPAA/NIST/ISO), I focused on converting leads and strengthening strategic partnerships.I carried out personalized Proofs of Concept (POCs), bringing the client closer to the real benefits of the solutions in their environment.Promoted the brand's presence at security events (Mind The Sec and H2HC), expanding reach and engagement.I developed strategic content (whitepapers, case studies, presentations) and carried out training for sales teams, ensuring alignment with the company's objectives and increasing the conversion rate.I worked on growing the sales pipeline, with technical support for forecasting, improving NPS and CSAT.

I was responsible for managing strategic accounts and market expansion in the automotive sector, collaborating with internal and external teams to align goals, optimize performance and implement integrated strategies.Led the opening of new verticals for market expansion, focusing on acquisition and retention campaigns (Inbound, Outbound and ABM).Planned and executed engagement and retention campaigns focused on ROI and key account growth.Maintained a constant relationship with distributors and stakeholders, aligning communication actions with implementation and customer success playbooks.Developed performance reports and KPIs (QBR) to optimize the analysis of strategic accounts and ensure the predictability of the business forecast.Supervised teams (Account Executives, SDRs, BDRs), promoting continuous development and aligning the team with organizational objectives.

Restructured the commercial playbook, integrating an online booking platform to expand reach in the medium and top market.Implemented branding acquisition and development strategies (omnichannel), ensuring coherence of campaigns across multiple communication channels.Structured the price list and managed the new business team, optimizing sales performance and promoting brand growth in the Middle and Top Market sectors.

I led market expansion in the capital of São Paulo, collaborating with the marketing team to implement penetration strategies and integrated campaigns, promoting the brand image and strengthening branding.I managed a line of FMCG products, developing the entire distribution chain (sell-in/sell-out).Reduced the franchise payback cycle by 19%, implementing a scalable and profitable business model for investors.I developed high-impact marketing campaigns and activated the brand in events and promotional actions, strengthening communication and relationships with franchisees and target audiences.

Focused on growth hacking and digital strategies to increase the high-value customer base, I worked on developing personalized campaigns to maximize the average ticket and retention rate.Optimized digital campaigns and CRM strategies, resulting in a 25% increase in the average ticket and 17% growth in the customer base.Implemented A/B testing tools and analyzed critical metrics (LTV, CAC, churn), guiding data-based marketing decisions.Collaborated with product teams to improve e-commerce, using behavioral analysis and heatmaps, reducing friction in the customer journey.