9 out of 10 architecture practices I know fall into 2 out of these five (best case):— they earn what they deserve— their team is long lasting, reliable and engaged— they win stimulating and profitable work— they are well known among clients and colleagues (but mostly clients)— every completed project moves them one step further into quality and efficiency - so they get home earlierAs hard as it sounds, they swing from "an expensive hobby" to "I'm working to cover for payroll"↳ maybe they have their dreamed projects but the team keeps burning the midnight oil - missing deadlines anyway.↳ or maybe they're known by everyone but they have no clue on how to justify their fees (so they can't pay the team they dream about)↳ or they might have a lightning fast BIM process but not a single decent project to prove it rightThe last team out the initial 10 has unlocked the cheat code and has an office with all these three:→ Efficient→ Profitable→ RecognizableAnd here's a fact:they didn't get there by chatting to architects, appearing in architecture media and architects-only events.This I realised myself, because I've seen it from the inside and the outside.I started my architect career working for three different architecture offices (and helped a bit with some more) and then I went through:• A BigFour consulting firm• A house flipping startup company• A development company• A debt fund for real estate• and now I work for a plane maker(with just my Architecture degree)This three things I learnt along the way (you might find them valuable. I did):1. What every kind of client needs from their architect – and a thing every practice can do to stand out for their best clients.2. The ways of working every office can copy (if they can take a bit of their attention away from Architecture)3. I found some real life examples of these 10% offices that do are profitable, recognizable and efficient.Yep, the ones that provide their team a proper quality of life.If you think your practice might benefit of becoming more profitable, recognizable or efficient, let's jump in a 15 min video and see if you're fit to work with me.