Gabriel René Rodríguez-Rovira Email & Phone Number

San Juan, Puerto Rico

San Juan, Puerto Rico

San Juan, Puerto Rico

Puerto Rico Area

While working at Infopáginas, I was approached with the challenge of creating the structure of a new digital ad agency to service clients with larger budgets and more sophisticated needs, as well as the responsibility to oversee the successful execution of digital campaigns. I’ve been responsible of creating everything from branding to establishing KPI's, pricing structures; hiring of new talent and restructuring of current internal processes to better suit the needs of our new base of clients. We increased revenue by 30% in 12 months and acquired new clients despite the economic crisis arising from the hit of hurricane María.

Puerto Rico

I was tasked with the restructuring of established processes to create alternative and improved solutions. Holding responsibility for the company’s 25 employee Production Department, in addition to the flawless execution of the company’s digital projects and print production. Spearheading multiple digital projects and leading the production team to ensure projects meet required standards, clients are satisfied and the company achieves desired results. In 2 years, I led the team in increasing SEM CTR for +300 clients from 4.54% to 8.95%. Reduced man-hours by 40% while improving quality of work and reducing time spent on job delivery by 50%.

Puerto Rico

Explorer Media approached me when they were a 4 employee operation, less than 3 years later, we grew to a 12 employee full-service digital agency. In 2014, we launched the official website for the Puerto Rico Tourism Company, with now prevalent but by the time unheard technology that harnessed social media to enrich the website experience with user-generated content. Managed the award-winning social media presence for the PR Tourism Co., growing the fan base from 100k to +1M fans. Managed the social media and digital strategy for several political campaigns in Mexico, Panamá, Puerto Rico and the USA.

Establishing and growing the business from a 2 employee operation to a fully functioning 10 employee agency. Creating the social media presence for Fortune 500 companies like 3M and big consumer brands like Ferrero. One of the most memorable experiences in Alterno was to implement the tone and manner for Sal! Awards, a local foodie guide. At the time, Sal! Awards was facing some significant backlash in their social media platforms and we were hired to help them establish ground rules, tone, brand look and community standards. In 6 months we researched, interviewed, polled and spoke directly to the community, so that Sal! Awards could better listen and communicate with their audience. The outcome was a much more engaged community and significant improvement in sentiment towards the brand.

Puerto Rico

Working with brands like: Lysol, Reckitt Benckiser, BBVA, Plaza Provision, American Red Cross and Caguas City.

During a great unemployment and economic crisis in the island, the government had to lay off thousands of employees. Facing also the crisis and without a job myself, I decided to offer my services free of charge to those ex-government employees that were forced to re-invent themselves and start a new business. The effort, born on Twitter, got national media coverage in print, TV and radio as well as becoming a national trending topic. This exposure brought not only the new entrepreneurs, but other professionals willing to offer their services free of charge. Several months later, we were able to impact and successfully launch 16 new businesses with free branding, accounting and legal services.

Mostly art directing, TV making, Billboard pushing, traditional work. But, I was able to lay the ground towards a digital department that was later properly established. We opened the first social media and online presence for several brands, during the peak of the social media revolution. Worked with brands like: Nissan, Infinity, Pfizer, FirstBank, Money Express and Hipódromo Camarero.

Puerto Rico

Created the band's image and identity, and managed their finances, gigs and appearances. In less than a year and with only 6 songs in the repertoire, got them to play in the most important venues of the island. Toured around the island with Jack Daniel's Studio No. 7, which they ended up winning and got them to Tennessee where they shared stage with Beto Cuevas and other A-list musicians. Won Lollapalooza's contest and played in Chicago's famous music festival. The band was the image of Heineken Light's national ad campaign and their song was played throughout different executions. Organized media tours, designed their collateral pieces, photography, and their overall branding and image.

Puerto Rico

Developed the American Health Medicare brand from the ground-up, including the creation of some of the first online presences for a Medicare Advantage plan. Got my first local and international bling.

Branding development studio. Spent most of the time making logos and corporate identities. Here I developed my passion for beautiful brand executions. One of the most fun jobs I've had.

San Juan, Pr

First official ad gig. Worked with brands like: Doral Mortgage, Casas Mi Antojo, Political Campaigns and Mueblerías Mendoza.

Toa Baja, Pr

Family owned seafood restaurant. Started working on weekends as a Dishwasher and Potato Peeling Specialist. Then got a promotion to waiter, then assistant cook and finally head cook. I should point out that I'm allergic to shellfish. As in, deadly allergic.

Bfa, Audiovisual Communications

Bachelor Of Fine Arts (Bfa), Cinematography And Film/Video Production, Suma Cum Laude

High School