Gabriel Ray Email & Phone Number

🎯 Strategic Campaign Leadership🚗 Lincoln Nautilus Campaign: Directed a nationwide experiential marketing campaign, integrating luxury branding with wellness activations across six cities. Engaged 50,000+ participants, boosted ROI by 22%, and increased participant satisfaction by 18%, perfectly aligning with Lincoln’s “Sanctuary on Wheels” vision.👜 Louis Vuitton Pacific Chill Collection: Designed and executed a luxury brand experience with a wellness focus, driving a 33% increase in brand visibility, generating 2M+ media impressions, and attracting significant PR coverage.📈 Performance Marketing ExpertiseManaged a $3.5M annual paid media budget, optimizing campaigns on Facebook, Instagram, and Google Ads.💡 Achieved a 37% reduction in CPC and a 47% increase in conversion rates through advanced audience targeting, creative testing, and A/B analysis.🔍 Leveraged cross-channel strategies to ensure campaign messaging was cohesive, impactful, and results-driven.🤝 Leadership & InnovationBuilt and led a high-performing team of marketers, event specialists, and brand ambassadors, improving operational efficiency by 22% and fostering a collaborative, results-oriented culture.✨ Introduced innovative marketing frameworks, merging data analytics with creative storytelling, ensuring campaigns delivered both emotional resonance and measurable success.🏆 Key Achievements🚀 Boosted Lincoln Nautilus Campaign ROI by 22%, reaching over 50,000 participants.👜 Delivered 2M+ media impressions and a 33% uplift in visibility for Louis Vuitton.📈 Reduced CPC by 37% and increased conversion rates by 47% through paid media optimization.

San Francisco, California, Us

🌍 Global Strategy: Led worldwide Google UAC, Google Ads, and Display campaigns, targeting users across multiple regions and languages.📈 Multilingual Campaigns: Created and localized ads in over 15 languages to resonate with local audiences.🎯 Optimization: Managed A/B testing and real-time adjustments to drive engagement and improve campaign performance.💼 Results: Increased global app installs by 85%, reduced CPA by 33%, and boosted conversion rates by 24% with highly targeted ads.Key Skills:🌍 Global Paid Acquisition🎯 Google UAC & Google Ads Optimization💡 Multilingual Ad Campaigns🔄 A/B Testing & Data-Driven Optimization🏆 Cross-Functional Team Collaboration

Sydney , Au

🚀 Strategic Paid Social Growth: Established the infrastructure and measurement methodologies for Formulyst’s DTC products, driving a comprehensive paid social strategy that led to significant user acquisition and revenue growth.📊 Campaign Management & Optimization: Managed all aspects of campaign configuration, including strategy, ad copywriting, data-driven optimization, budget/billing management, and ad trafficking. Delivered campaigns that exceeded client KPIs and increased overall ROAS by 32%.🎯 Creative Testing & Innovation: Partnered with the creative team to develop a rigorous testing plan and creative rotation schedule, optimizing ad assets to improve engagement and conversion rates by 77%.💡 Data-Driven Performance: Analyzed KPIs to maximize return on ad spend (ROAS) while focusing on high-quality subscribers based on lifetime value (LTV). Improved subscriber quality by 18% and reduced CAC by 15% through detailed audience segmentation and continuous testing.🧠 Cross-Functional Collaboration: Collaborated closely with design, content, and product teams to align paid media efforts with overall business goals, resulting in a 31% increase in overall sales and driving high customer retention rates.💼 E-Commerce Focused Strategy: Executed data-driven paid media advertising across Facebook, Instagram, and other social platforms, supporting Formulyst’s rapid growth in the e-commerce space. Delivered strategies that resulted in a 53% uplift in conversions and a significant boost in brand awareness.

San Francisco, California, Us

🚀 Brave – Director of Paid Acquisition & GrowthLed a cross-channel marketing strategy across PPC, display, and social media, overseeing a $1.48M monthly budget. Surpassed user acquisition targets, reaching 1.03 million users in 6 months, contributing to Series B funding.📊 Data-Driven Optimization:Implemented A/B testing, audience segmentation, and continuous optimizations, reducing CAC by 29% and improving ROI by 38%. Optimized campaigns based on data insights, achieving growth goals.🎯 Influencer & Brand Ambassador Programs:Launched a college ambassador program, boosting app downloads and brand visibility by 42%. Developed an influencer marketing funnel, increasing conversion rates by 44% and improving user engagement by 36%.🧠 Cross-Functional Collaboration:Collaborated with product, UX, and data teams, leading to a 153% increase in organic traffic and a 26% improvement in conversion rates.💡 Advanced Analytics & Reporting:Used Google Analytics and Mixpanel to provide real-time performance insights, driving a 38% improvement in ROI and optimized ad spend across all channels.💼 Team Leadership:Recruited, mentored, and led a high-performing digital marketing team, increasing productivity by 23% and fostering a culture of growth and innovation.

El Segundo, California, Us

🎯 Led Paid Acquisition & Growth Strategies: Spearheaded paid acquisition strategies for top beauty and DTC brands such as Kopari, Volaire, Dr. Denese, and Andre Walker, developing performance-driven direct response and branding campaigns. Increased new customer growth by 45% across all channels, scaling operations significantly.🎯 Advanced Paid Media Funnel Development: Developed and managed advanced paid media funnel strategies across Facebook and Instagram with an annual ad spend of $3.0 million. These campaigns drove a 72% improvement in ROI for Volaire and helped contribute to its acquisition by Guthy-Renker.🎯 Creative Content & Campaign Optimization: Collaborated closely with content and design teams to create high-converting assets informed by market trends and data analysis. Led creative iterations for product launches that increased engagement by 40% and customer acquisitions by 25%.🎯 Landing Page & Conversion Rate Optimization: Designed and A/B tested landing pages specific to platform audiences, improving conversion rates by 35% and reducing bounce rates by 15%.🎯 Influencer & Cross-Channel Strategies: Launched influencer marketing campaigns that drove 50% brand awareness growth for Murad and improved direct sales by 30% for Algenist during key product launches.🎯 Key Achievements:Kopari: Scaled paid media efforts with a $3.0M annual spend, driving a 50% lift in ROI from 0.80X to 1.49X through optimized ad spend and targeting. Improved AOV by 29% and boosted conversion rates by 63% through landing page optimization and creative iteration, significantly increasing customer acquisition and profitability.Volaire: Led a multi-channel paid acquisition strategy with a $250K monthly spend, increasing ROI by 72% and reducing CAC by 27%. Played a pivotal role in positioning Volaire for acquisition by Guthy-Renker, showcasing the success of the digital strategy. Enhanced conversion rates by 35% through landing page optimization and creative testing.

Los Angeles, California, Us

🎯 Full-Funnel Acquisition Strategy: Spearheaded integrated acquisition strategies across multiple client accounts, utilizing marketing automation, SEO, social media, paid media, content strategy, and influencer activations. Created holistic consumer experiences that accelerated customer acquisition by 50% and drove 40% YoY brand growth.🎯 $1.5M Monthly Paid Media Management: Managed a $1.5M monthly paid media budget across Google, Facebook, Instagram, and other platforms. Optimized campaigns through continuous A/B testing and data-driven insights, increasing ROAS by 38% and reducing CPC by 24%.🎯 Advanced Site Optimization: Utilized click tracking, heat maps, scroll tracking, and user surveys to gain insights into consumer behavior. Optimized client websites, increasing engagement by 45% and improving conversion rates by 35%, driving significant ROI for clients.🎯 Content Strategy & Value Proposition Development: Developed comprehensive content strategies targeting consumers at every stage of the funnel. Increased lead quality by 50% and boosted customer lifetime value (CLV) by 28% through personalized messaging and content.Key Clients & Achievements:⭐️ Pure Growth: Boosted customer engagement by 40% through integrated paid media strategies, leading to a 72% increase in brand conversions.⭐️ FOX (Shots Fired): Developed a full-funnel paid media strategy, driving a 55% increase in digital reach and audience engagement.⭐️ BeeBio Skincare: Increased e-commerce sales by 40% through targeted campaigns, optimizing paid media across Facebook and Instagram.⭐️ Make America Great Again Campaign: Enhanced brand visibility by 39% across social media platforms, improving engagement and audience interaction.⭐️ Anne Sisterone: Elevated brand awareness by 61%, increasing conversion rates through a multi-channel digital marketing strategy.

Developed and implemented a college brand ambassador program and influencer marketing strategy that boosted app downloads and increased brand visibility across key demographics.📈 Key Achievements:Increased brand awareness by 433% and boosted app downloads by 40% within 6 months.Grew app installs by 78%, acquiring 88,990 new users through targeted outreach and influencer partnerships.Reduced CPA by 24% and improved overall cost-efficiency of acquisition efforts.Boosted user engagement by 30% with re-engagement strategies that strengthened retention and long-term app use.Improved user retention by 25%, driving sustained app growth and success in the competitive digital space.🎯 Influencer & Brand Ambassador Programs:Spearheaded a college ambassador program and influencer marketing funnel, targeting tech and lifestyle influencers to increase app installs and expand brand visibility.📊 Data-Driven Optimization:Conducted market research, ran focus groups, and developed re-engagement strategies, driving a 30% boost in engagement and improving the app’s UI/UX.

Brooklyn, New York, Us

🎯 Led Social Media Strategy: Spearheaded the development and execution of a comprehensive social media marketing strategy for Global Music 4 Life, driving brand awareness and engagement across platforms like Facebook, Instagram, YouTube, and Twitter. Increased social media followers by 65% within six months, leading to a 40% growth in overall brand visibility.🎯 Content Creation & Campaigns: Collaborated with content creators, musicians, and influencers to develop engaging multimedia content that resonated with diverse audiences. Launched successful social campaigns that contributed to a 35% increase in user engagement and a 20% boost in event attendance for virtual and in-person events.🎯 Influencer Partnerships: Built and managed influencer relationships, partnering with high-profile musicians and content creators to expand the brand’s reach. This initiative resulted in a 50% increase in brand mentions and a 30% growth in followers through influencer-driven campaigns.🎯 Music Industry Insights & Analytics: Conducted in-depth market analysis, utilizing social listening tools and engagement metrics to identify emerging trends in the music industry. These insights enabled the development of targeted ad campaigns that improved social media ROI by 25% and increased engagement rates.🎯 Cross-Platform Strategy & Growth: Implemented a cross-platform content strategy, synchronizing messaging and promotional efforts across all social media channels. Grew YouTube subscribers by 40% and improved video engagement by 30% through optimized content delivery and timing strategies.🎯 Event Promotion & Live Streaming: Orchestrated digital campaigns that drove awareness and attendance for Global Music 4 Life’s live and virtual events. Managed live-streaming efforts that garnered 25,000+ viewers, boosting overall engagement and media coverage by 45%.

Los Angeles, California, Us

🎯 Director of Social Media & Integrated Marketing: Led all integrated marketing campaigns, overseeing the design, execution, and optimization of strategic communications for clients. Developed multi-channel marketing efforts that elevated client brands, leading to 30% growth in audience engagement.🎯 Client-Focused Social Media Strategies: Served as the primary point of contact for client social media programs, working with brands to integrate social media into business strategies. Helped clients outpace competitors through custom, data-driven social media programs designed to drive awareness, consideration, and fan loyalty.🎯 Trend Analysis & Market Research: Applied market research and development methods to identify emerging trends, technologies, and applications. Communicated these findings clearly to clients, ensuring they stayed at the forefront of digital marketing innovation, which resulted in a 20% increase in social media engagement for key clients.🎯 Team Leadership & Collaboration: Managed a multi-disciplinary social media team, including bloggers, social engagement specialists, and analytics teams. Delegated tasks, created timelines, and ensured campaigns were executed on time, improving campaign efficiency by 25%.🎯 Content & Blogging Strategy: Developed social media and blogging calendars to provide clear and cohesive messaging. This resulted in 40% higher website traffic for clients and an increase in audience engagement across all platforms.🎯 Custom Measurement & Analytics: Designed and implemented a custom social media measurement program and administrative technology for tracking engagement. Delivered data analysis on messaging, traffic, share of voice (SOV), and engagement metrics, resulting in programming changes that improved client results by 35%.🎯 Community Management: Acted as lead community manager, setting the tone for social media messaging and overseeing daily engagement across platforms.

🎯 Developed Social Media Strategy: Constructed and executed a comprehensive social media strategy for The Fashion Office PR, based on competitive research, platform optimization, and audience analysis. Successfully increased the company’s online visibility by 40%.🎯 Managed Multi-Platform Social Media Accounts: Oversaw all social media accounts, including Instagram, Facebook, Pinterest, and Twitter, managing daily content creation, editing, and publishing. Generated engaging multimedia content that sparked meaningful community engagement and increased follower count by 30%.🎯 Content Creation & Community Building: Published original content (text, images, videos) that galvanized community members to take action, improving customer interaction and brand loyalty. Created content calendars to ensure consistency and strategic messaging, contributing to a 25% increase in post engagement.🎯 Optimization for Platform Visibility: Set up and optimized company social media pages, increasing content reach and engagement. These efforts resulted in a 35% boost in brand visibility and social media-driven website traffic.🎯 Data-Driven Marketing: Captured and analyzed key social metrics, using insights to refine and enhance the effectiveness of marketing campaigns. Improved campaign efficiency by 20% by utilizing data on customer behavior, platform engagement, and competitive trends.🎯 Best Practices & Trend Analysis: Applied insights from data analysis and industry trends to adjust and improve ongoing marketing efforts. This approach helped boost the brand’s authority in the fashion industry’s digital landscape.

🎯 Expanded Online Presence: Bolstered social media following and significantly improved web presence, leading to a 30% increase in online sales within seven months by leveraging strategic social media campaigns and digital marketing efforts.🎯 Content Creation & Brand Development: Designed and developed original visual and written content across all online platforms. Redefined the brand identity, resulting in a 40% boost in brand recognition and a stronger digital footprint.🎯 Strategic Planning: Established comprehensive social media calendars, marketing agendas, and promotional campaigns, ensuring consistent messaging and engagement across platforms. These efforts improved campaign efficiency by 25%.🎯 Email & Marketing Campaigns: Managed all email marketing campaigns and budgets, driving 20% higher open rates and 15% higher click-through rates through effective copywriting and audience segmentation.🎯 SEO & Keyword Optimization: Advanced SEO efforts by fortifying keyword strategies, improving organic search rankings, and increasing website traffic by 35%. Enhanced brand discoverability and customer engagement through targeted content.🎯 Internal Team Restructuring: Played a key role in redefining internal department structures, streamlining communication, and improving operational workflows, leading to an increase in overall marketing efficiency.

Bachelor Of Arts (B.A.), Economics

Certificate, Finance And Investment Analysis

Certificate, Social Media Marketing

Certificate, Social Media Analytics

Education record