Gabriel Melo Email and Phone Number
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📊 Data Analyst specializing in transforming complex datasets into strategic business insights.⚙️ SQL | Tableau | Power BI | Looker | Excel | Python | GCP/BigQuery | AWS Redshift🌎 Fluent in English, working remotely as a contractor for companies in English-speaking regions.𝐂𝐨𝐧𝐭𝐚𝐜𝐭𝐬➤ Email: grochamelo@gmail.com➤ WhatsApp: +55 11 98984 7875𝟭𝟬+ 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞Experienced Data Analyst and Business Intelligence Specialist since 2013. I help businesses drive growth through data strategies, from building teams to creating dashboards that turn raw data into insights that drive decisions.Currently working 100% remotely for US-based and international companies, I collaborate seamlessly with global teams, leveraging my fluency in English for effective communication in both synchronous and asynchronous environments.𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬➤ Built data teams from scratch at Natue, Veste SA, Creditas, and Formula.Monks, driving critical business decisions.➤ At Creditas, optimized campaign reporting and customer journey analysis, enabling a 70% reduction in CPL and CAC.➤ At Formula.Monks, built BigQuery environments and data architecture that integrated data from multiple sources and platforms in a greenfield environment. Developed dashboards for financial performance and talent allocation, enhancing team efficiency.➤ Delivered impactful dashboards at Mercado Livre, including monthly performance reports and Rebates & Incentive Policy reports, becoming critical tools for tracking sales performance. Led collaboration between the Brazil, Argentina, and Colombia data teams, enhancing cross-regional data alignment.𝐒𝐤𝐢𝐥𝐥𝐬➤ SQL➤ Data Visualization (Tableau, Power BI, Looker)➤ Python➤ BigQuery, AWS Redshift, Teradata➤ Excel, Google Sheets➤ ETL➤ Data Analysis➤ Data Governance𝐓𝐞𝐜𝐡 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞➤ Business Intelligence: Built custom dashboards in Tableau and Looker to streamline KPIs and improve decision-making.➤ SQL & Database Management: Expertise in SQL, with experience in BigQuery, Redshift, SQL Server, and Teradata for large datasets and ensuring accuracy.➤ Data Automation: Designed automation workflows, optimizing analysis and reducing manual tasks, increasing team efficiency.𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬➤ Portuguese: Native➤ English: Fluent➤ Spanish: Intermediate𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧BBA from Insper, focusing on statistics, econometrics, and data-driven decision-making principles.𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬➤ SQL➤ Tableau➤ Power BI➤ Python➤ ChatGPT Prompting
Gabriel Melo Data Consulting
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Contractor: Data Analyst | Data Visualization SpecialistGabriel Melo Data Consulting Jun 2024 - PresentWorking as a contractor and on a 100% remote basis.‣ Designed and developed operational and financial data-driven insights and interactive dashboards in Tableau, delivering actionable metrics for senior leadership to optimize resource allocation, maximize revenue, and align with KPIs.‣ Led comprehensive data audits and data integrity checks across cross-functional systems, ensuring data accuracy and consistency across platforms, including BigQuery and SQL-based environments.‣ Built scalable data architecture in BigQuery for real-time analytics and seamless integration with Google Sheets, HubSpot, and other enterprise applications to enhance data connectivity and automate workflows.‣ Streamlined data ingestion and ETL processes, reducing manual errors and enhancing operational efficiency through automation and process improvements.‣ Mapped, documented, and standardized data flows and data pipelines, enabling scalability and supporting data governance efforts to meet business needs and compliance standards.
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Entrepreneur | FounderLilac Macarons Jun 2023 - Jun 2024Macaron Specialty Bakery.‣ Co-founded and operated a business specializing in macarons, catering to large events and corporate clients.‣ Managed Strategic Planning and Marketing.Instagram: @MacaronsLilac -
Business Intelligence | Data Analytics LeadGrupo Boticário Jun 2022 - May 2023Curitiba, Paraná, Br‣ Led a team of up to 10 professionals within the Strategic Planning department, specializing in the Cosmetics, Fragrance, and Toiletry (CFT) market.‣ Conducted data analysis on market trends, utilizing tools such as Euromonitor, IQVIA, and Nielsen to extract actionable insights for senior leadership and drive informed decision-making.‣ Produced market share estimates and forecasts for key categories and competitors within the CFT industry, applying predictive analytics techniques.‣ Performed detailed analysis of sales channels, product categories, and the competitive landscape, identifying business opportunities and white spaces for growth at Grupo Boticário.‣ Led price tiering and profit pool analysis to optimize pricing strategies and improve overall profitability.‣ Managed the development of executive presentation decks, synthesizing complex data into actionable insights and strategic recommendations for senior management. -
Marketing Analytics | Data Analytics LeadCreditas Oct 2020 - Jun 2022São Paulo, São Paulo, Br‣ Established and led the Marketing Data Analytics, Insights, and Martech squads, driving data-driven strategies across Marketing, Growth, and Product teams.‣ Analyzed acquisition strategies using BigQuery (SQL) and Google Analytics, delivering actionable insights to inform paid media, growth marketing, and CRM strategies.‣ Optimized and managed tracking signals and pixels for paid media campaigns, enabling accurate campaign tracking and performance analysis.‣ Implemented and standardized the Martech stack across all business units (BUs) for web and app experiences, enhancing marketing technology capabilities and data consistency.‣ Led data migration projects from third-party cookies to first-party and server-side tracking, ensuring compliance with cookieless policies and maintaining data reliability.‣ Acted as the main liaison between Marketing and Technology/Data Engineering teams, ensuring alignment on project goals, data requirements, and performance metrics.‣ Coordinated the CRO and SEO teams during transitions, maintaining continuity in growth and optimization efforts.‣ Developed dashboards in Looker Studio to monitor performance metrics for Marketing, Growth, and SEO, improving visibility and decision-making.‣ Provided insights and analytics on A/B tests, CRM cross-sell initiatives, and traffic lifts in social, branding, and PR, supporting organic and direct growth across channels. -
Business Intelligence | Data AnalystMercado Livre Jul 2019 - Oct 2020Sao Pablo, Sao Pablo, Br‣ Created Tableau dashboards to enhance the quality and visibility of KPIs for Mercado Livre marketplace Directors, Managers, and Account Managers, improving data-driven decision-making across the organization.‣ Utilized SQL to analyze and monitor key results for the Brazilian Marketplace, conducting market share analyses by category and subcategory using e-Bit market data, as well as tracking best-selling categories and top sellers by category.‣ Acted as the principal analytics expert within the Data Analytics, Business Intelligence, and Planning squad for Brazilian Marketplace, leveraging in-depth technical knowledge to contribute to the success of the team’s strategic initiatives.‣ Led the creation of executive presentation decks to communicate key results and insights to the executive team, ensuring alignment with business objectives.‣ Fostered cross-border collaboration by building relationships with Mercado Libre teams in Argentina and Colombia to meet project needs and share best practices.‣ Led projects related to rebate and discount incentives for top sellers, utilizing data analysis to drive business growth.‣ Mentored and trained junior analysts in technical development, promoting skill-building and knowledge sharing within the team. -
Business Intelligence | Data Analytics LeadWalmart Apr 2019 - May 2019Bentonville, Arkansas, Us‣ Developed e-commerce marketing results dashboards to monitor and optimize KPIs using Microsoft Access and Excel, enabling data-driven decision-making and improving performance tracking.‣ Generated actionable insights for paid media and acquisition strategies using Adobe Analytics, driving revenue growth and optimizing marketing efforts.‣ Utilized Adobe Analytics to perform in-depth analysis of Attribution Models, identifying key drivers of customer acquisition and retention, and optimizing marketing spend efficiency. -
Business Intelligence | Data Analytics LeadSaraiva Sep 2018 - Mar 2019Br‣ Developed and managed dashboards using QlikView and SQL for key business areas including S&OP, e-Commerce, Marketing, Operations, and Commercial, enabling data-driven decision-making and performance tracking.‣ Led the restructuring of Data Analytics and Business Intelligence processes within the Commercial Planning squad, enhancing data accuracy and ensuring data consistency across all operations.‣ Directed a cross-functional team with Data Engineering, e-commerce, and sales stakeholders to rebuild data sources, ensuring a clean data environment for all dashboards and analysis.‣ Managed data migration to SAP, ensuring the integrity and reliability of critical datasets used for strategic analysis and decision-making.‣ Presented Commercial Planning results to retail squads, managers, and directors, translating complex data into actionable insights to drive business growth. -
Business Intelligence | Data Analytics LeadVeste S/A Mar 2017 - Aug 2018São Paulo, Sp, Br‣ Established and managed e-Commerce Data Analytics and Business Intelligence at Veste S/A (formerly Restoque S/A), driving performance improvements through actionable data insights.‣ Developed dashboards using SQL Server and SQL to track key KPIs such as results, traffic, conversion, marketing performance, operations, and inventory for all Veste brands, enabling real-time decision-making.‣ Forecasted business results and set data-driven goals for e-Commerce planning, aligning strategic objectives with actionable insights.‣ Responsible for inventory projections during major campaigns like Black Friday, ensuring optimal stock levels to meet high demand while minimizing excess inventory and associated costs.‣ Optimized marketing budget investments through data analysis, improving ROI and maximizing the impact of marketing spend.‣ Analyzed data and provided actionable insights to support all e-commerce squads, driving business growth and enhancing operational performance. -
Senior Business Intelligence | Data AnalystVivo (Telefônica Brasil) Apr 2016 - Mar 2017Data Analyst at Gauge (Tech Consulting), assigned full-time to Vivo (Telefônica Brasil):‣ Provided actionable insights and data-driven solutions to enhance business performance.‣ Developed and maintained dashboards for “Vivo App Store” and “Recargas Vivo” products using SQL, Teradata, Microsoft Excel, and Tableau, optimizing decision-making through real-time data visualization.‣ Conducted product analytics and provided valuable insights using Google Analytics, driving key product decisions and improving user engagement.‣ Migrated existing dashboards to Tableau, improving reporting capabilities and streamlining data accessibility across teams.‣ Automated reports for efficient data processing, reducing manual work and improving reporting speed and accuracy.‣ Presented weekly results and insights to the “Vivo App Store” Manager and Director, supporting strategic planning and decision-making. -
Senior Business Intelligence | Data AnalystGauge Apr 2016 - Mar 2017São Paulo, Sp, BrData Analyst at Gauge (Tech Consulting), assigned full-time to Vivo (Telefônica Brasil):‣ Provided actionable insights and data-driven solutions to enhance business performance.‣ Developed and maintained dashboards for “Vivo App Store” and “Recargas Vivo” products using SQL, Teradata, Microsoft Excel, and Tableau, optimizing decision-making through real-time data visualization.‣ Conducted product analytics and provided valuable insights using Google Analytics, driving key product decisions and improving user engagement.‣ Migrated existing dashboards to Tableau, improving reporting capabilities and streamlining data accessibility across teams.‣ Automated reports for efficient data processing, reducing manual work and improving reporting speed and accuracy.‣ Presented weekly results and insights to the “Vivo App Store” Manager and Director, supporting strategic planning and decision-making. -
Senior Business Intelligence | Data AnalystNatue Aug 2013 - Mar 2016São Paulo, Sp, Br- Analyzed onsite campaigns and marketing channels using SQL and Google Analytics, delivering insights to optimize conversion rates (CRO) and enhance user experience.- Developed dashboards and automated reporting in Microsoft Excel to track Natue’s KPIs, including customer acquisition, margin growth, churn rate, and customer lifetime value (CLV).- Estimated sell-out forecasts to assist the Commercial team with supplier orders, supporting inventory planning and minimizing product expiration losses.- Generated strategic insights for Marketing and Commercial departments, identifying revenue opportunities and advising on business operations improvements.- Collaborated with the BI team at Nu3 Germany (Venture Capital), aligning on cross-market strategies and data practices.- Reported directly to co-CEO, presenting findings on key metrics to support high-level decision-making. -
Equity Research Intern - Buy SideQuatrinvest Administradora De Recursos Ltda Jan 2013 - Aug 2013São Paulo, Sp, Br‣ Monitored and reported on investment performance strategies, providing actionable insights to optimize portfolio management and decision-making using Economática and Bloomberg.‣ Conducted detailed investment analysis based on enterprise news, market reports, and financial trends, delivering data-driven recommendations.‣ Presented weekly reports on the financial and economic environment, offering valuable insights on market trends to support strategic planning.‣ Provided data analysis support to all departments at Quatrinvest, ensuring accurate and timely financial information for decision-making.‣ Reported directly to the Fund Manager, ensuring alignment between investment strategies and portfolio goals. -
Digital Marketing InternB2W Digital Aug 2012 - Dec 2012Rio De Janeiro, Rj, Br‣ Helped to grow synergy between Travel & Tourism and Retail websites through data analysis using Excel, driving strategic alignment and improved performance across both sectors.‣ Optimized Travel & Tourism displays allocated on Retail websites, applying CRO (Conversion Rate Optimization) strategies to enhance conversion rates for Travel and Tourism campaigns on Americanas, Submarino, and Shop Time websites.
Gabriel Melo Skills
Gabriel Melo Education Details
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Insper Instituto De Ensino E PesquisaBusiness Administration
Frequently Asked Questions about Gabriel Melo
What company does Gabriel Melo work for?
Gabriel Melo works for Gabriel Melo Data Consulting
What is Gabriel Melo's role at the current company?
Gabriel Melo's current role is Data Analyst | Business Intelligence Analyst | Lead Data Analyst | Tableau Developer | Analytics Engineer | Power BI Developer | SQL | Tableau | Power BI | Python.
What is Gabriel Melo's email address?
Gabriel Melo's email address is gr****@****ail.com
What schools did Gabriel Melo attend?
Gabriel Melo attended Insper Instituto De Ensino E Pesquisa.
What are some of Gabriel Melo's interests?
Gabriel Melo has interest in Poverty Alleviation, Children, Education.
What skills is Gabriel Melo known for?
Gabriel Melo has skills like Microsoft Excel, Microsoft Office, Business Intelligence, Data Analysis, Vba, Microsoft Powerpoint, Group Work, Marketing, Marketing Digital, Business Strategy, Strategic Planning, E Commerce.
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