Owner of main Country KPI´s – P&L and Growth Strategies based on e-commerce model.Recruiting, vetting, and training all new users for E2E Services.Researching the country or region thoroughly and adapting strategies accordingly.Monitoring performance at all levels and scheduling training as required.Implementing an effective B2C & B2B brand strategy and ensuring consistency at all Marketing levels.-Performance / CRM / LTV / Revenue Acquisition / BI & Data Analysis / Lead Generation / Brand Campaigns. Building strong commercial relationships with B2B Clients.Media Of & ON Buyer, PR and Adverstising Agencies.

Transforming the Retail Industry. Owner of main Marketing KPI´s for México, Colombia & BrazilGrowth Performance Marketing with a high focus on Paid Social, Google Ads and SEOMedia Of & ON Buyer according to the CAC and funnel retribution.Brand campaings & Customer Message , LTV Funnel / CRM based in BI & Data Science.Develop and execute ads sales programs & strategy that enables teams to exceed revenue targetsPartner with regional and local leadership to align on B2B sales structure.Mentored of 28 multicultural professionals.

Create the greatest customer-centric experience through Brand, Commercial, Products, Services and Solutions ensuring the continuous Growth of the business based on Data and Technology.Responsible Marketing (Off / ON), Brand & Engagement / UX E-commerce, Commercial & Pricing based on BI & Data , CRM Strategy. Life Time Value & B2B Lead Generation. Mentored of 17 professionals.Own Media , PR and Adverstising Agencies.

Responsibilities: main kpis – orders, new users, re buy % , CPO (cost per operation)Developed sustainable and investable business strategyDeveloped the brand and marketing strategy Designed Brand Awareness & Engagement Mentored of 24 professionals Budget - P&L - EBITDA – Financial Marketing Ratios Off & On Media BuyerBuild and managed the community of 50.000 on RRSSSEM/SEO Management Full Support Sales in B2B aquisition strategy, Tech & Operation AreasOwn Media , PR and Adverstising Agencies.Partners Co Marketing Strategies (B2B Business)CRM Strategies , Loyalty Program , Life Time Value Tactics (Marketing & Data Area)Media Of & ON Buyer according to the CAC and funnel retribution.

Marketing Plan & Media Plan Negotiation, Budget - P&L - EBITDA – Financial Ratios , Developed the brand and marketing strategy across LATAM ,Designed Brand Awareness & Engagement, Off & On Line Communication, SEM/SEO Management, Market Research , Owner of PR Agency, Owner of Media Agency, of Brand Design for Mexico, Partners Co Marketing. Develop and execute ads sales programs. Media Of & ON Buyer according to the CAC and funnel retribution.

•Directly own, manage, execute, and develop acquisition strategies in order to generate NewClients.•Responsible for the day to day management and operation of all offline marketing campaigns including BTL and ATL.•Identify and qualify the best media and communication channels in order to communicate bwin offer.•Negotiate Media proposals that are relevant for the brand moment (promotions, Branding, One to One, recruitment.•Planning, negotiation and follow up of Media Plans and the control administration and follow up of the Marketing Budget.•Contact with local creative agency to leverage their expertise in creating compelling creative materials, ads and branding campaigns, Also to control and follow up the day by day working progress of the projects.•Support on the Evaluation and selection of the sports event that will be promoted on the online campaign.•Provide in-depth analysis on marketing campaign performance and optimize/grow results based onlearning’s.•Planning, execution and follow up of the National Promotions to be offered to new and existing customers.•Daily metrics and results review and analysis.•Contribute directly to, and have a thorough understanding of the company’s goals and metricsthrough management and optimization of assigned projects.•Maintain ownership over management and optimization of lead generation advertising campaigns and brand development working closely with the Creative Agency and other partners (Media, Promotion agencies).•Bring innovative and relevant ideas and projects to the Business.•Support in the development, management and execution of various marketing promotions, and initiatives through online marketing partners.•Work closely with online partners in order to identify new marketing opportunities within theexisting relationship.•Planning, maintenance and day by day operation of the Affiliates program.

•Branding: Conceive, develop, and implement branding for CABLEVISION-Telephone service launch with a 360° campaign (June 2007 to May 2008)-2 in 1 Services launch with a 360° campaign (May 2007)-VOD Services launch with a 360° campaign (March 2007 -Internet service re launch with a 360° campaign (September 2006)-Exclusive HD – FIFA World Cup 2006 campaign (April – June 2006)•In charge of:Media and Publicity Agencies Research Agency All the Internal launch campaigns for the employees, working with the HR Direction•Marketing: Conceive, develop and implement a complete and integrated marketing strategy to support the brand and brand products.•Acquisition of new clients •Management of Telemarketing outbound promotions •Management of Online promotions•Management of the Networks promotions•Develop strategies to introduce and establish brand presence. Design and implement branded launch campaigns. Coordinate direct-to-consumer marketing, cross-promotional marketing with other brands like SONY , PANASONIC , DELL , STARBUCKS , HSBC , AMEX.•Develop strategy for loyalty programs & study of the current clients.•CHURN & ARPU•Sponsorship and strategic alliances•Trade Marketing 13 CABLEVISION Shops & 73 POP Sites in México City•Build promotional campaigns and incorporate the channel into platform’s marketing plans. Develop the web site beyond a scheduling tool•Budget: Total control of the marketing budgets for brand & products, media campaigns ATL & BTL, POS materials, sales materials.•Business Development: Support Sales Director in expanding branded and reach the goal sales by year.o2006 goal sales 75,000 new subscribers – reach to 78,000o2007 goal sales 55,000 new subscribers – reach to 62,000•Projects: Demonstrating resourceful nature, I successfully supervised, trained and reorganized the Sales Department.

•Management of diverse Industry brands like:VIAGRA – IBM – DOVE / PONDS (UNILEVER) - MOTOROLA - GILLETE.•ATL & BTL 360° Strategies •P&L •Trade marketing•Media planning•Budget Management