Gabriel M. Roy, Ba, Mcm Email & Phone Number

Toronto, Ontario, Canada

• Develop and execute a multi-channel communications strategy that addresses all stakeholders for the Canadian operations of a global leader in the road construction industry.
• Lead and develop external, web and social media content and planning, provide support for internal communications to enhance stakeholder engagement and provide support to subsidiaries and project teams with their.
• Lead media relations, crisis communications, and manage crisis response.
• Support event management teams, manage brand and rebranding efforts, work with external vendors on the creation of assets including videos, and helping enhance corporate reputation by telling the Colas story through.
• Support the Group Communications team in Paris with communications cascade to the Canadian operations and companies.

Toronto, Canada Area

• Develop, manage and implement solid and practical employee communication plans for the Wealth and Personal Banking (WPB) team and the Head of WPB Canada while creating and strengthening partnerships with all key.
• Create compelling content for the Business Management and Sales Effectiveness team and various partners, while improving the delivery of all WPB internal communications.
• I am responsible for content and process improvements and the revamping of current communications delivery channels.
• Develop crisis communications, curate content produced by varous internal teams and manage the creation and execution of new channels including email, web and video for internal teams facing uncertainty during pandemic.

Toronto, Canada Area

• I helped firms improve their communications processes and deliver world-class communications through a dynamic and data-driven approach.
• I helped clients develop their long-term vision and communications plans to support their corporate priorities, goals and values on a wide variety of projects including lights-on communications, corporate rebranding to.
• I always bring a best practice perspective to all aspects of communications, integrating measurement, channel creation and improvement, as well as change management best practices.
• I have a particular talent for making the complex, clear and understandable to all audiences. I support a full range of communications, from traditional, to social, to next-gen

Toronto, Canada Area

• Led a team that delivered dynamic and data-driven communications to global employees in relevant, strategic and exciting ways across a broad array of channels and platforms. Successfully led the development and.
• Built strong relationships with key stakeholders and senior leaders, providing them with strategic communications counsel to increase their visibility, credibility and trust with employees leading to a increase in.
• Created and managed an innovative mix of internal communications channels (intranet, manager meeting packages, town halls, digital signage network) to increase dialogue that led to an increase in employee engagement.
• Led the cross-functional team that planned and implementation SGS’s most successful annual leadership team meeting. Developed branding and theme, led the development of all materials, wrote, directed and produced.
• Developed the strategy for a new global social intranet. Developed the governance, publishing, approval process, Information Architecture (IA), charter, mission, vision, and purpose and directed the branding efforts.

Toronto, Canada Area

• Developed and led the Canadian internal and external communications strategy in a company undergoing a large scale disruptive change due to a corporate merger.
• Led media relations, managed crisis communications, developed media briefings and briefed President for media interviews.
• Developed and implemented a communications plan for the corporate merger that resonated with the audience and helped minimize the disruption.
• Developed and managed a survey to measure the impact of integration activities on employees.
• Created, enhanced, managed and measured the success of various employee communications programs and channels, ensuring they drove awareness and understanding and increased employee engagement.

Toronto, Canada Area

• Led communications for most successful Employee Engagement survey. Developed the strategy and implementation for rollout increasing participation rates by 20% and led the communications of final results.
• Led the North American Voice of the Employee project to develop a round-table process. Created the project charter, managed the cross-functional team of senior leaders and delivered the final North American round-table.
• Led cross-functional team to establish a corporate standard and guidance for communicating with employees in Canada and Québec. The project included leading the team that developed the standards for regionalization of.
• Measured communications and channel effectiveness. Developed the strategy for communications measurement and oversaw the implementation of the measurement program.

Mississauga, Ontario

• Developed yearly editorial calendars based on Canadian strategy and marketing objectives and oversaw the end-to-end production (publisher, editor, production manager, creative director, and writer) of various Ingram.
• Developed an annual budget based on forecasts. Exceeded corporate revenue targets and enhanced margins for 2008/2009.
• Developed and managed public relations and relationships with industry media.
• Wrote, edited and distributed Ingram Micro and partner news releases.
• Developed or edited presentations and communications for the Senior Executive team.
• Created and managed partnerships with Vendor Marketing Managers as well as external vendors.

Brampton, Ontario

• Planned the strategic direction of marketing and communications, brand message and web presence for all Mixology brands in the Canadian market.
• Assisted customers in creating strategic marketing and communications plans.
• Led the rebranding of the main product line following the loss of the brand name in Canada.
• Public Relations: Developed and distributed media advisories, media spokesperson and managed the relationship with industry media.
• Event and project management for trade shows: design of the booths, development of the marketing strategy, management of show staff, overseeing show logistics.
• Supervised marketing team: including hiring, termination, training, scheduling and employee evaluations.

Sturgeon Falls, Ontario

• Responsible for the production and creative direction of a critically acclaimed community newspaper, its various special editions, and special sections.
• Managed a team of graphic designers and production coordinators.

Mcm - Master Of Communications Management, Communication And Media Studies

Canada’s best executive graduate communications program that combines the expertise of three academic units: McMaster University’s.

Black Belt Internal Communications

The Black Belt for Internal Communicators course gives communicators the skills and core competencies needed to produce and deliver.

Ba - Baccalauréat Ès Arts - Lettres Françaises, French Litterature

Activities and Societies: French Student Newspaper, L'Orignal Dechaine