20 years experience in brands and categories management (P&L ownership), in both B2C and B2B businesses, at various geographical levels (local, regional and global) and various company types (from blue chip companies to scale-ups & startups). Very strong track record of building brands and delivering business growth (several awards received), including turning around multiple troubled businesses and brands through designing and executing game changing strategies and action plan. Proven strengths in Leadership, Strategic Thinking, and ability for Building High Performing teams in demanding multicultural environments. Core competencies:-Business: Company, brand and category leadership; P&L management; Full revamping of brands; Brand and category strategic framework definition and development; Innovation development and commercialisation; 360°marketing plan; Digital&Growth marketing -Organization: Multifunctional team management; Coaching; Capability building; Integration management, Change management -Sectors: Tech, Retail, Beauty