Gabriel G. Taboada Email & Phone Number

St. Louis, MO, US

• Responsible for leading digital marketing project and campaign direction, as well as overseeing visual content production.
• Lead digital marketing communication projects for Kellanova® Wellbeing area and Xerox in Latin America, as well as the executive positioning strategy on LinkedIn for PepsiCo Beverages
• Collaborate with the New Business department in prospecting, preparing, and presenting proposals to potential customers
• Collaborate with clients across the agency to brainstorm new and creative growth strategies
• Manage content creation for Global Accounts in coordination with the agency offices in Canada, London, and the United States of America.Lead a team of 10, including two Digital Strategists, three Account Executives.
• Awarded the Porter Novelli Mexico Client Service Award.

Ciudad De México Y Alrededores, México

• Responsible for developing, implementing, and measuring marketing communication and data driven campaigns.
• Create strategies for organic & paid social media campaigns, public relations events, and internal communications for Mexico and Latin America
• Plan Influencer marketing, SEO, and content marketing campaigns
• Responsible for creativity, copywriting, advertising, and measuring of digital campaigns
• Relationship management & contract negotiation with key accountsDigital strategies: Plan and manage all the organic & paid digital strategy for key customers as Kellanova (Kellogg's), United Parcel Services, Xerox.

México

Consultoría independiente en temas de comunicación, identidad corporativa, manejo de reputación, planes de relacionamiento y posicionamiento, y estrategia en redes sociales.

• Developed and managed digital strategy for the entire Institute and its President.to promote the Institute through the whole country as a key enabler of Mexico’s Telecomm Reform.
• Build an integrated strategy which entailed public relations, digital and social media to effectively promote the Institute, supervising all campaigns, building a plan to mitigate potential reputational crisis and make.
• Coordination with design, information technology, and development teams.
• Supervision of website content.
• Supervision of the Community Managers.
• Stakeholder mapping within the industry.

• Real time coverage events
• Responsible for information layout and graphic design
• Social Media content creation

• Community Manager del proyecto.
• Creación y diseño de contenidos.

• Producción y edición de cápsulas en video,
• Producción de material multimedia en general.
• Cobertura en tiempo real de partidos de futbol de la Liga Mexicana, Mundial Sub-20 y Mundial Sub-17.

Asistente de la directora del periódico en asuntos internos. Además apoyando en diseño editorial.

Conducción de un programa de radio de deportes

Licenciado En Comunicación, Comunicación

Diplomado En Social Media Y Comunicación Digital, Comunicación Digital Y Contenidos Multimedia

Activities and Societies: Diplomado en Comunicación Digital y Social Media

Education record