Gabriel G. Taboada Email & Phone Number

St. Louis, Mo, Us

Responsible for leading digital marketing project and campaign direction, as well as overseeing visual content production.• Lead digital marketing communication projects for Kellanova® Wellbeing area and Xerox in Latin America, as well as the executive positioning strategy on LinkedIn for PepsiCo Beverages•Collaborate with the New Business department in prospecting, preparing, and presenting proposals to potential customers• Collaborate with clients across the agency to brainstorm new and creative growth strategies• Manage content creation for Global Accounts in coordination with the agency offices in Canada, London, and the United States of America.Lead a team of 10, including two Digital Strategists, three Account Executives, two Sr. Designers and three Jr. Designers.Achievements • Awarded the Porter Novelli Mexico Client Service Award. • Awarded campaign: The #HéroesVSElHambre campaign, aimed at promoting awareness about the importance of preventing food waste to contribute to reducing environmental impact and addressing food insecurity, won the ‘AMCO Award for Best Digital Campaign’. Additionally, it won the ‘Gran Premio Goula for Environmental Awareness’ and was nominated for ‘Best Digital Campaign at the SABRE Latin America Awards’.• Sample successful campaigns: #HéroesVSElHambre (Integrated Marketing Campaign for avoiding food waste), with 7.5M impressions in Latin America; “La Magia de la Navidad” (Social Media campaign for humanizing package delivery), with 2M impressions in Mexico; and “Project Manager Ibañez” (Social Media campaign for increasing awareness of the Project Management Institute in Latin America), driving 12M impressions.Current clients: UPS, Sanofi, Lilly, Takeda, Royal Canin, Kellogg’s, Microsoft, P&G, and Janssen.

Ciudad De México Y Alrededores, México

Responsible for developing, implementing, and measuring marketing communication and data driven campaigns.• Create strategies for organic & paid social media campaigns, public relations events, and internal communications for Mexico and Latin America• Plan Influencer marketing, SEO, and content marketing campaigns• Responsible for creativity, copywriting, advertising, and measuring of digital campaigns • Relationship management & contract negotiation with key accountsDigital strategies: Plan and manage all the organic & paid digital strategy for key customers as Kellanova (Kellogg's), United Parcel Services, Xerox, Sanofi, Janssen, Project Management Institute, and PepsiCo to safely maintain their online presence and reputation, and to connect with their audiences in México and Latin America. Brand Reputation: Guide and support key customers such as Kellogg’s on ensuring compliance with local labeling regulations in Mexico and Colombia while keeping packaging true to the identity of the productLead a team of 4, including two account executives, one designer and one analytics specialist

México

Consultoría independiente en temas de comunicación, identidad corporativa, manejo de reputación, planes de relacionamiento y posicionamiento, y estrategia en redes sociales.

• Developed and managed digital strategy for the entire Institute and its President.to promote the Institute through the whole country as a key enabler of Mexico’s Telecomm Reform.• Build an integrated strategy which entailed public relations, digital and social media to effectively promote the Institute, supervising all campaigns, building a plan to mitigate potential reputational crisis and make the key initiatives of the institute visible through the different media sources.• Coordination with design, information technology, and development teams.• Supervision of website content.• Supervision of the Community Managers.• Stakeholder mapping within the industry.• Crisis management.• Development of special projects.Achievements • Twitter account with 50 thousand followers and Facebook with 60 thousand.• Successful launch of two new website and app accessibles for people living with disabilities.• The first successful campaign in the history of the institution to promote the launch of digital television in Mexico, reaching 15 million people solely on social media.• Digitization of the institution's digital magazine with an average of 2 thousand downloads per month during the first year, reaching a total of up to 12 thousand downloads.

• Real time coverage events• Responsible for information layout and graphic design• Social Media content creation

• Community Manager del proyecto.• Creación y diseño de contenidos.

•Producción y edición de cápsulas en video,• Producción de material multimedia en general. •Cobertura en tiempo real de partidos de futbol de la Liga Mexicana, Mundial Sub-20 y Mundial Sub-17.

Asistente de la directora del periódico en asuntos internos. Además apoyando en diseño editorial.

Conducción de un programa de radio de deportes

Licenciado En Comunicación, Comunicación

Diplomado En Social Media Y Comunicación Digital, Comunicación Digital Y Contenidos Multimedia

Activities and Societies: Diplomado en Comunicación Digital y Social Media

Education record