With a robust foundation in business administration and management from HEC Montréal, my journey has led me from managing campaigns at Hamak Marketing Numérique to embracing the role of Digital Marketing Consultant. Over the past years, I have honed my competencies in data analysis, communication, and problem-solving, which have been instrumental in delivering tailored marketing strategies. Our team's approach at Hamak, where I previously led as Gestionnaire de campagnes and then as Responsable Données & Analytics, has always been rooted in data-driven decision-making. Now, as an independent consultant, I continue to leverage these skills to empower clients with insightful marketing solutions.