Gabriel Martins Oliveira Email & Phone Number

Zurich, Switzerland

Zurich, Switzerland

Berlin, Germany

• Delivering real-time insights (via weekly newsletters and sales decks) by conducting market analysis and consistently monitoring competitors/AdTech industry trends.
• Amplifying the online presence of ShowHeroes Group, ShowHeroes, ShowHeroes Studios and The Digital Distillery by creating, posting, and curating content on social media (LinkedIn, Instagram, X and Facebook).
• Enhancing brand visibility by developing promotion strategies for media resources, particularly within podcast networks.
• Elevating international events and client trips to a new level of excellence through meticulous planning.
• Leveraging operational efficiency and data management by contributing to the streamlined implementation of HubSpot.
• Supporting diverse ad-hoc research projects and daily business activities, such as merchandising management and PR publishing, to ensure smooth operations and business growth.

Nuremberg, Bavaria, Germany

• Drove internal communication between the six IT pillars of the Digitalize Engineering, Manufacturing and Automation (DEMA) department, promoting its services and initiatives. Focus on the following formats:
• Video creation (Camtasia, Lumen5 & MySimpleShow): from script development to production and editing.
• SharePoint Online Management: content/posts creation and structuring.
• MS Teams Channel: writing and publishing posts.
• Chatbot Training: maintenance and implementation of intents.

Carlsrue, Baden-Württemberg, Alemanha

• Product Marketing - Wiper Blades Business Unit:
• Supervising projects of product concept development, data management and packaging of the Wiper Blades Business Unit worldwide.
• Planning and executing UX studies.
• Auditing content and replying questions/reviews on Amazon.
• Supporting in day-to-day business to independent project work in product marketing.

Leinfelden-Echterdingen, Baden-Württemberg, Alemanha

• Measuring Tools - Amazon Team:
• Leveraging sales of Bosch Measuring Tools DIY in Amazon via marketing activities, like deal events and coupons, by planning its budgets, forecasting sales and tracking performance.
• Building and updating Power BI dashboards to monitor sales and traffic KPIs (sell-in/out, cross border, glance views, conversion rates, sales rank) such as presenting them to the team, translating the data into insights.
• Strategizing 2021 targets by analyzing 2020 business case (sales development, product segments and launches performances, together with financial KPIs).
• Ensuring product availability by consolidating sales and forecast reports together with the Logistics team.
• Steering Spain by monitoring sales, promotional events, budget and stock levels, aligning decisions in periodical country calls.

Campinas, São Paulo, Brazil

• Latin America Innovation Marketing - Catfood Potfolio (WHISKAS®, SHEBA® & KITEKAT®):
• Provided qualitative and quantitative background to justify innovation project kick-offs by building market analysis and identifying trends in Latin American regions.
• Ensured efficient implementation of projects by developing selling story materials for the local sales teams.
• Evaluated post-launch performances by analyzing price, product sales, category development, penetration, and cannibalization.
• Coordinated package artwork development, gathering inputs and managing the approval workflow with internal and external stakeholders.

Sumaré, São Paulo, Brazil

- Built and shared portfolio analysis in monthly Business Review meetings.- Supported new product introduction and package redesign projects by aligning final user needs with technical requirements and availability.- Managed the execution of sales incentive campaigns as key contact of the sales team.- Supported ad-hoc activities regarding product and.

Master Of Arts - Ma, International Product & Service Management

Master Of Arts - Ma, Business, Product And Service Management

Double Degree Program at Facultad de Administración y Dirección de Empresas (FADE)

Bachelor Of Engineering - Be, Chemical Engineering