I am a professional with over 20 years of experience in Strategic Communication Planning. Throughout my career, I have worked with some of the world’s leading advertising groups.My expertise is focused on the following activities:- Creation of positioning methodologies- Development of the Business to Human positioning- Management of multidisciplinary teams- Alignment of strategies with behavioral methodologies- Creation of business units and corporate cultures- Client acquisition: Target audience definition processes and lead prospecting, both inbound and outbound- Brand structuring- Budget management and commercial processes- Management of multidisciplinary teams- Data-driven: Analysis of data, metrics, and development plans to build strategies based on realistic perspectives- Analysis of data and metrics for marketing campaign performance to make strategic adjustments as needed- Branding: Management of brand identities, ensuring market presence and consistency- Management and supervision of all marketing activities, including advertising, promotions, public relations, social media, content marketing, partnerships, and events- Ensuring effective integration of marketing initiatives across all aspects of the business- Creation of presentations and technical and operational alignment with stakeholders- Development of corporate training programs- Institutional marketingI specialize in identifying innovation opportunities and integrating trends and new ideas into strategically established structures.Key results:- Launched over 40 brands throughout my professional journey, achieving significant returns through positioning and branding.- Conceptualized a clothing loan and exchange app project that took me to San Francisco, where it was featured on the world’s largest startup site, Tech Crunch.- Created the Business to Human positioning and led over 100 creative projects, directly impacting clients such as BRF, Vivo, and Sem Parar.Gabriel Zuccolizuccoli.gabriel@gmail.com