Gabryela Schmidt Mihich Homci (Mba) Email & Phone Number

Munich, Bavaria, Germany

Munich, Bavaria, Germany

Munich, Bavaria, Germany

Munich Area, Germany

Played key role in strategic planning of ESGE’s annual congress. Developed and implemented marketing strategy, managed social media and website, created event app and promotional material, secured sponsorships, and coordinated logistics. Developed budget and monitored project progress to ensure achievement of all milestones and deliverables.- Increased following by 70% on Twitter and 30% on Facebook through planning and launch of digital marketing campaign with relevant, engaging content to build brand awareness and elevate social media presence.- Expanded sponsorship revenue by 33% over previous year. Conducted in-depth market research to identify prospects. Initiated contact and implemented a strategic communications campaign to secure partnerships.- Mitigated large-scale financial loss due to mandated 2020 conference cancellation. Collaborated with executive leadership to develop plan to reallocate 50% of sponsorships to a new digital learning initiative. Secured $300K in additional funding.

Munich Area, Germany

- Create content for internal communications;- Writing articles and announcements in English and publishing them on the intranet;- Support for the organization of internal and external Allianz Automotive events.

São Paulo Area, Brazil

- Created the Go-to-Market and launched a elmex in Brazil; -Created content for promotional materials and developed compelling marketing campaigns to promote product differentiation;- Lead the Launch event for 150 dentists and main Pharma clients; -Designed engaging methods for oral care consultant training (training material, motivational, strategic implementation, scientific recycling, promotional material training, etc.)-Managed the product's budget and forecast;

São Paulo, São Paulo, Brazil

-Led and managed the main odontology congress in Latin America - CIOSP - developing activities that conveyed our Brand’s purpose and value, creating a meaningful experience to dentists and our clients and ensuring sales goals were achieved impacting 55.000 dentists;-Developed and matured the relationship between Colgate and São Paulo’s City Hall leading the implementation of the projects 8 fronts held in partnership with São Paulo’s Mayor and the City Hall, assisting children and adults in underprivileged conditions;-Created Go-to-Market plan for the launch of a new Brand in the Brazilian Market, developing a marketing campaign to drive market share based on the findings of market research;

São Paulo, Brazil

-Collaborated in the construction of the Business Brand Plan, contributing with market analysis and identifying the opportunity to target the Gastroenterology Residents and then creating a special project for that segmentation (Residents);-Participated in the construction of the Long Range Financial Plan (LRFP) supporting discussions about product’s premisses;-Advised with the development of business cases, creating a patient forecast to estimate the number of exams needed for the approval and implementation of a Colonoscopy exam programme. -Created content for promotional materials and developed compelling marketing campaigns based on market research insights to promote product differentiation and increase market share;-Lead, coordinate and participate on sales representative’s events (Mini Meetings with HCPs) and Marketing events (Advisory Boards, Congresses, Forums) establishing a positive corporate image and promoting Brand’s value and purpose;-Designed different and engaging methods for sales representatives training (Motivational, strategic implementation, scientific recycling, promotional material training, etc.)-Compiled a new format of budget and sales force dashboard, enabling a more efficient strategic vision;-Strategized with product manager to create a defense strategy for the entrance of the Biossimilar, creating promotional materials, sales force training, establishing and strengthening relations with stakeholders, promoting brand awareness through events and carrying out market research.-Collaborated in the partnership between Janssen and Nestle and Janssen and Thermo Fisher, which contributed to double the number of events (mini meetings with HCPs) held and also allowed a bigger participation in the mains Brazilian congress - SBAD;-Created and implemented the project “Resident Experience” which strengthened relationship with Residents, main KOLs and main medical association leading more residents to follow the path of gastroenterology;

São Paulo, Brazil

-Created monthly productivity reports on the instructors team and demand reports on product’s sales and competitor scenarios;-Developed promotional materials to promote engaging marketing communications that conveyed the value message of the product;-Designed, developed and successfully implemented a communication plan for Facebook fan page which grew over 300% percent (from over just 1.000 likes to over 3.000) in 6 months. -Participated and contributed in the creation of motivational campaign for the sales force team to launch the new patient program “StarBem”-Led and coordinated the World Diabetes Day in Brazil through 90 projects implemented by the sales force throughout the Country and by organizing the marketing event - World diabetes day Marathon;-Managed and coordinated the partnership with Siemens which with the portable device and tests could perform quick tests for HBA1C and therefore a quicker diabetes diagnosis, leveraging prescriptions and adding value to our Brand together with physicians in private practice;-Management of “Diabetes University” physician website by weekly updates, coordinating content generation and approval.

São Paulo, Brazil

-Discovered and Developed international suppliers as well as participated in international and national supplier negotiations to test imported raw materials and ensure product quality and savings to plant production;-Created reports on suppliers and savings;

São Paulo, Brazil

-Created and strengthened relations with international clients;-Oversaw and managed financial needs of five clients recently entering the Brazilian market by ensuring clients accounts payable, bank reconciliations and foreign exchange transactions.

Advanced Product Marketing Manager

Advanced Product Marketing Certified hones in on core topics through the perspective of a seasoned PMM, outlining how to tackle.

Master Of Business Administration - Mba, International Marketing, Graduated With Distinction. Gpa Of 3.9 (Out Of 4)

Bachelor Of Business Administration - Bba, Marketing

High Scool, Igsce