Gabi Vega Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Oakland, California, Us

- Oversee all aspects of McDonald's local marketing and advertising, including campaign creative - television, print, out-of-home, radio, digital and social media. - Lead marketing and advertising strategy- Leverage business data and consumer insights to develop plans to drive profitable transactions- Collaborate with McDonald's Field marketing personnel to align local marketing efforts with national plans- Lead pan agency teams towards developing integrated plans- Support and manage Account Service team members as they execute plans

Kansas City, Mo, Us

New York, Ny, Us

Account Supervisor - Premium Bourbon Portfolio, Jim Beam, Maker’s MarkValued advisor and partner to brand clients, delivering integrated marketing campaigns that drove awareness, brand building and commercial sales. Demonstrated strong collaboration skills with interdisciplinary agency partners effectively supporting client business. Demonstrated responsibility and accountability for overall performance and flawless delivery.Notable projects include:Jim Beam and Maker’s Mark International Brand ToolkitsKnob Creek commercial strategy and campaign integrationSmall Batch portfolio brand identity and website developmentPackaging design launch – Basil Hayden and Knob Creek Limited editionsStrategic development of brand experiences in On, Off and Non-Premise channelsEnvironment design, merchandising displays, collateral and activation programsTrade promotion development and execution, product sampling and demonstration, event development and execution

Chicago, Illinois, Us

Anheuser-Busch InBev(Budweiser, Stella Artois, Bud Light, Bud Light Lime-a-rita)Kanye West Pablo StoresOlive Garden- Account Lead devising experiential strategy for consumer marketing campaigns from planning to execution- Worked collaboratively with IMC partner agencies including Advertising, Media, PR, Social and Retail in development of cohesive, integrated campaigns- Supervised project management including campaign launch timelines, owning vendor relationships, negotiating contracts and pricing- Managed cross functional teams inclusive of creative, production, finance, procurement, staffing and field operations to develop, launch and manage programs and brand owned events- Worked with Anheuser-Busch brand directors, regional teams, trade marketing, wholesaler networks and event organizers to execute nationwide marketing programs achieving overarching brand vision and exceeding KPI goals- Drove organic business growth by seeking additional projects from existing clients- Project lead on 13 market pop-up retail store for high profile celebrity brand- Directed and mentored internal teams, aiding in the elevation of employees to positions of leadership

Chicago, Il, Us

Client Service: Created, oversaw and executed a variety of strategic marketing campaigns including experiential, mobile, interactive, product launch, sponsorship, multicultural, retail and college marketing. Served as main point of contact for clients spearheading strategic planning and ideation. Fostered client relations and communicated clear, concise strategy targeting the overarching brand vision; resulted in 19% budget increase YOYManagement: Prepared internal project systems, directed event site and vehicle builds, developed programming, administered recruitment and training, oversaw onsite activations. Managed the successful execution of marketing campaigns and events. Supervised and mentored internal employees and field employees, aiding in the elevation of employees to positions of leadershipFinance: Responsible for over $4MM of program financials each year, developing scope of work proposals, budget creation, vendor tracking, client billing, P&L reviews and generating efficiencies. Formulated metrics and tracking systems, analyzed and increased ROI and created detailed results reporting

Overview: Responsible for prospecting advertisers for the weekly newspaper. Developed partnerships with local retailers, restaurants, bars, agencies & major accounts. Practiced consultative sales methods to sell and promote the newspaper. Developed sales strategies & determined new business opportunities. Met and exceeded sales and revenue targets

Mini-Mba Certificate

Bachelor Of Business Administration (B.B.A.), Marketing