Gabriel Valdez Email and Phone Number

- Increase engagement and avoid churn in current Outlook.com users by delivering engaging WW campaigns- WW Go-to-market strategies for new feature release- Drive actionable insights from usage data- Outlook.com user data subject matter expert

- Subject matter expert on native App monetization- Developed strategy to onboard middleware services on Windows 8 including technical workshopsand marketing executions resulting in top services per category onboarded- Lead efforts to create a global strategy to engage with service partners- Developed marketing campaigns to drive creation of Windows 8 apps with publishers- Lead app developer and middleware marketing executions at //build and GDC

Lead marketing research on college students to develop a marketing concept.Made recommendation to not target college students and optimize investment in a different audience

Emphases in Marketing and General Management

•Developed a worldwide online marketing campaign for Hotmail by working with creative agency, research firm and four internal teams to launch it in September.•Presented the campaign to world subsidiaries resulting in 60% of them opting into it•Improved creative feedback by changing format from "pure text" to "powerpoint visual", reducing email exchanges and calls.

•Developed a marketing campaign with media plan, consumer events and shareable content changing Cheer's roadmap by going from an emotional to a product benefit landing a clear value proposition for consumers

•Initiated Hasbro's operations in Peru as part of team of executives who negotiated customer agreements and established sales goals, pricing strategy, and marketing investment, resulting in successful expansion to Hasbro's third South American office•Led local development of Hasbro's top global brand and biggest release in Peru: Monopoly Peru, including marketing plan and product design and development with global team in USA and UK leading to launch at end of September 2010.•Developed price strategies and product segmentation techniques to differentiate assortment between retailers and wholesalers exceeding gross margin plan by 10%•Developed ATL campaign for Monopoly Peru launch

•Adapted Nike's Global 2010 Soccer World Cup campaign aligning brand strategy and product release with consumer target, capturing 35% of retail space in main retailers•Established program with direct sales to outlet wholesalers, optimizing product mix and price points, clearing 80% of inventory•Shaped price strategies and product segmentation focusing on volume clients for low priced items and specialty stores for high end items improving profitability by 40%

•Researched, developed and launched new confectionery product leading cross functional teams with R&D, operations and sales, achieving 100% of sales goal•Developed and launched brand marketing campaign including ATL and BTL executions for Lacta chocolate

•Led cross functional teams with R&D, operations and sales to develop new kind of vegetable oil; product launched successfully in 2004•Developed a brand marketing campaigns including ATL and BTL executions for 2 top vegetable oils increasing top of mind by 20 p.p•Created a brand marketing campaign including ATL and BTL executions for AlaCena the market leader in condiments•Designed and launched a retail consumer promotion with ATL and BTL executions gaining +50% market share

•Sales analyst forecasting sales with 95% accuracy reducing logistic and finance costs•Budget control