I am a passionate believer that words matter. Words have the power to create & destroy, make us laugh, cry, love, hate & everything in between. Words also have the power to sell. I'm not talking about simply enabling transactions. I'm talking about permeating readers' minds so that they believe what you believe and connect deeply with your values. I'm talking about words that build connections, loyalty & engagement based on shared ideals and vision. I believe that words have the potential to create so much more value for a business than "buy my stuff". When I realised that I could translate this ethos into a model that helps businesses succeed online, Genesis was born. By harnessing the power of words, I'm assisting companies large & small to create websites that sing sweet marketing melodies and implement content-rich SEO & PPC strategies that drive oodles of the most relevant traffic to them. I craft thought-provoking, engaging, informative content that will keep them there, & seduce them into putting stuff in their cart or hitting the Contact button. They do this not because they like what you sell, but because they want to be a part of what you stand for. I have a passionate moral opposition to people who refer to themselves in the 3rd person in their LinkedIn profiles, anyone who utilises the term "ninja" in their title, and people who refer to themselves as "disruptors". If you are single-handedly responsible for the obliteration of an entire industry or habitually prevent people from finishing their sentences, you are excused from the latter. I've been to more places, seen & done more than most manage to fit into a complete lifetime. I've met, interacted and done business with innumerable amazing people, but never with you. If you'd like to see what my words can do for your business, share ideas, teach me something I don't know (there's LOTS of that), or just connect and communicate, I'd love to hear from you.