Gabrielle Ferry Email & Phone Number

Leading the user research function at StepChange and growing UXR influence within the organisation. Directing mixed methods research into varied portfolio of financial products and services across creditor, colleague and user audiences with a focus on SROI.

The Brass Agency went into administration at the end of November 2019 and my role was made redundant. With the subsequent onset of the coronavirus in February 2020, I cared for vulnerable family members. During this period I provided freelance insight resource to independent production company the Art of Truth.

Leeds

Direct responsibility for the agency’s insight function, defining approach, tools, deliverables and engaging partners, reporting to C-level. Developed flexible, bespoke insight approaches to inform the most complex of briefs across pitch, new business and retained accounts; inspiring, defining and validating UX, CX, brand, design & content strategies. Designed framework for the holistic profiling of consumers, sectors & products providing actionable competitive intelligence via optimum mix of methodologies to deliver evidence based strategic recommendations.

Managing range of ongoing insight requirements and ad hoc research projects across the agency; ensuring consistent, high quality production of essential insights to inform strategy; creating personas, user journeys, online landscapes and evaluating emerging technologies.

Ba Hons, American Studies

Ba Hons, African-American Studies

Activities and Societies: Time Warner "Time to Read" outreach program mentor tutoring in Watts, South LA Multimedia researcher for Prime.