• Won Event of the year Awards in 2017 and 2019• Responsible for developing and implementing fully integrated marketing strategies, visitor & exhibitor communication campaigns to meet the events’ strategic objectives• Managing and executing digital event strategies to acquire new customers and engage existing ones • Overseeing multi-channel online and offline marketing activities to achieve frequent, timely and effective event promotion• Analysing and measuring digital & offline campaign effectiveness• Developing show initiatives, educational programmes (free and paid-for) and special events/features to enhance event content• Supporting the global sales team to drive space sales & sponsorship• Running / moderating exhibitor webinars and online conferences• Maintaining and developing relationships with key suppliers and media partners. Researching and negotiating barter agreements • Managing design agency briefings and production including copy-writing, print production & artwork• Liaising with external suppliers (design team, mailing houses, printers, the PR team)• Managing the coordination of both visitor and exhibitor registration process with third party supplier• Developing an annual marketing budget and delivering marketing activity on time and within budget• Managing and developing the websites and other new media opportunities• Attending Reed Exhibitions events and competitor events (both domestically and internationally); maintaining relationships, expanding the database and prospecting for new business• All marketing campaigns and communication materials delivered in 3 languages (English, Portuguese and Spanish)

True is an agency offering creative B2B marketing – the kind of work that truly stands out. We look for truths and insights into your marketplace, your target audience and the media landscape, to deliver work that generates leads, raises awareness and connects every stage of the sales funnel.

• Overall strategic development and growth of the Google account • Managing and developing strong relationship with clients and proactively identifying opportunities for potential revenue within the existing client base • Account plan and development. Overseeing revenue, forecasts, billing and profitability of accounts and maintain up to date financial reports – articulating this to senior stakeholders • Developing & driving the implementation and completion of client campaigns on time and budget, to the highest possible standards • Playing a leading role in the delivery of client satisfaction, including client liaison, management of internal resource departments and management of external suppliers • Managing, developing and nurturing a team of 20 professionals including Project Managers, Developers and Creative – driving excellence, professionalism, account handling and training • Adding significant value to client relationships, through innovation, creativity and best practice • Taking ownership for and delivering against all commercial objectives including customer satisfaction targets, SLAs and revenue targets • Ensuring all account communication with the client including proofs, creative, copy, presentations, reports are 100% accurate and professional • Developing and managing communication strategies, negotiating statement of work & retainers • Identifying, pursuing and converting new business opportunities, including pitch development and presentations

• A strategic role, with responsibility across an international set of blue-chip accounts • Planning, creation and management of integrated B2B technology campaigns including lead and demand generation, media, website, animation, tool and application development, social media • Results-driven creativity delivered through integrated campaigns, lead generation, nurture and account-based marketing • Managing all external agency relationships: Marketing Automation, Telemarketing and Media, driving industry leading ROI • Pitch and presentation of strategies; Growth and profitability on the accounts • Identifying new clients and opportunities in the account • Management and nurturing of team to support and foster their growth

• Management of multinational accounts, and development of campaigns and marketing collateral (both online and offline) across 22 EMEA countries• Driving projects forward (including several projects at the same time) through efficient management of the process and rigorous management of timings• B2B and B2C events management, including B2B Awards, fully comprehensive planning and co-ordination service for Permasense conferences and exhibitions (approx. 10 per year), and other award social and corporate events• Working with clients and internal team on concept development and communication strategies for new product launches and brand campaigns • Experimental marketing campaigns development and implementation• Responsible for controlling costs, accurate estimating and invoicing

• Running the highest revenue account (Petrobras) • Internal and external corporate communication and strategy plans, stakeholder engagement and branding development• Clients, projects and team management; managing and developing ability to lead projects – from proposal stage to completion – digital (website management, mobile advertising, animation, e-mail campaigns, etc) and offline campaigns/projects• Social/Corporate events and International Conferences planning and coordination• Ensuring all deliverables produced by the project team meet or exceed client expectations• Guiding content creation, sharing knowledge of specific processes (e.g. film) or topics/sectors (e.g. health or development) with other members of the team, helping them develop their own skills• New Business Development and identifying reconversion – proposals writingI bring my natural passion and creativity to Futerra’s account management team, making sure our clients get effective solutions and the best service. Building strong client relationships; client and project team management; branding and comms strategies; managing and implementing effective sustainability campaigns to help businesses to create positive social and environmental change are just some of my joyful responsibilities.From green marketing to corporate responsibility, brand strategy to public relations, at Futerra we create ways to make sustainable development so desirable it becomes normal. http://www.futerra.co.uk/work

Responsible for developing and managing national marketing communications campaigns (including events, advertising (press, web, mobile, TV, radio), direct mail, CRM, literature production, new media, POS, competitor and market research, customer insight, etc) from initial client brief to end of campaign analysis; managing internal team to represent the client objectives and to maximise client growth potential; contributing to the strategic planning and development of accounts; ensuring profitability of accounts and campaigns; extensive client liaison; building client relationships; managing third party suppliers; managing the Account Executive in the day-to-day delivery of the Mercedes-Benz Retail Group; managing the digital development; leading the research and implementation of digital comms and RSM’s e-marketing solution; contributing to strategic development by working alongside the Account Director in researching and writing strategies and proposals for Mercedes-Benz Retail Group; supporting new business development process. Also responsible for assisting with the delivery of other clients' accounts held by the Agency, when required.

• Responsible for developing, optimizing and evaluating marketing campaigns and strategies both online and offline• Developing communication and branding strategies; producing press releases; liaising with C-level stakeholders; building client relationship and contributing to the success of the business growth• Preparing marketing materials; producing marketing and management reports• Organizing and attending events and exhibitions• Monitoring competitor’s activities; carrying out market research and customer surveys

Mainly working in Portuguese and Spanish B2B projects. Responsible for monitoring and undertaking of telephone research using the skilled techniques and practices required for Business to Business quantitative and qualitative research studies, with high level senior executives in English, Brazilian and Spanish. Translations.

Responsible for executing marketing campaigns; evaluating and managing the production of marketing materials; writing and distributing press releases; liaising and building relationships with a range of stakeholders, maintaining and updating mailing databases; organizing and attending events and exhibitions; e-marketing; SEO; managing sponsorship; monitoring competitors activities; carrying out market research and customer surveys; identifying marketing opportunities and threats; supporting the sales team and the general director.

Handling 40 advertising agencies and their customers.Responsible for identifying agencies needs, negotiating contracts, selling publicity space and obtaining sponsorship for promotional events; developing of new businesses opportunities; overseeing commercial and operational processes from start to finish, ensuring the success of the business through effective post sales support.

Responsible for supervising a team of sales and marketing specialists to increase sales, improve promotions management and the development of incentives to distributors; improving merchandising and media promotions, merchandising planning and the relationship with point of sales; business intelligence (market conditions and key competitors) to identify new point of sales; supporting the sales forecasting team and big ticket team; training, monitoring and evaluating the sales force.

Responsible for supervising a team of 30 professionals; specialist support to major clients (e-commerce and websites); training, supervising and motivating sales on internet products; overseeing the entire administrative and operational process of Internet products; implementing creative sales contests and incentive programmes that increased revenues, boosted morale and minimized employee turnover; developing marketing strategies, researching competitors and the business environment.