Founded boutique marketing and communications consultancy serving nonprofits, local governments, and SMBs. Developed marketing and narrative strategies to meet business goals and create additional revenue streams. Executed on branding, positioning, messaging, creative, digital marketing, communications audits, media relations, and community partnerships.•Managed 2,000+% increase in unique visitors and 500% increase in Facebook engagement over three-month period for community’s shop local campaign by creating comprehensive multi-channel marketing and promotions strategy.•Led and developed strategy for municipal government ARRA project funding decisions.•Generated largest fundraising total during single-day statewide campaign for nonprofit workforce development agency using organic social tactics.•Doubled social followers within 11 months for promotional campaign for state’s largest city using organic and paid tactics.•Reduced bounce rate by 100% year-over-year and exceeded link click goal by 50% for statewide nonprofit scholarship campaign through creating paid social strategy.•Placed multiple stories in regional media outlets (online, broadcast, print, and podcasts).•Presented social media marketing webinar for Delaware Division of Small Business; guest lectured at University of Delaware on social media writing.

Led strategic public relations and marketing campaigns for 10+ client accounts with cross-functional teams, including book launches, nonprofit organizations, and government organizations. Managed and mentored team of two interns for promotions into full-time agency roles.•Developed and executed digital and traditional marketing strategies and managed day-to-day social media for clients including a regional food chain and music festival.•Created digital and print publication assets including news releases, annual reports, and brochures.•Directed agency’s social media strategy; developed social media plans for prospects and coached clients in best practices.

Led digital and social integrated marketing campaigns for regional CVB. Increased Facebook follower base by more than 300%, Twitter engagement by 50% and Instagram followers by 400% within one year.•Increased coverage of CVB territory by creating and managing blogger engagement program and hosting outreach events and tours.•Developed and led training programs for member organizations, allied businesses and supporters on social media best practices, digital marketing, and branding.

● Maintained & nourished vendor partnerships to gain go-to-market product support ● Planned & initiated go-to-market plans for new products along with product manager & web designer● Managed all company social media activities, including Twitter, Facebook & Blog ● Trained & managed team of Twitter Customer Service Support Reps, resulting in increased NPS scores● Outreached to industry blogs\bloggers to maintain new product momentum● Developed & lead day-to-day execution of email marketing campaigns, including development, feedback process, segmentation, production, asset delivery, QA & deployment

● Initiated & set-up company Facebook, Twitter, Blog & Pinterest pages ● Provided creative direction & editorial calendar for all posts to social media platforms ● Conceptualized new website resulting in preparedness for future growth & new products ● Updated & rewrote all customer facing email templates producing improved customer service ● Implemented new content strategy to gain followers, including sweepstakes & marketing emails

• Write Facebook status updates for national snack food brand, convenience store and liquor brand.• Research and present social media trends and new tools.• Monitor Facebook pages of clients and reply to comments as necessary.• Analyze data, internet mentions and trends in order to compile a social report for clients.• Consulted on designs and inputa data into Keynote presentations for prospective clients.

• Launch and maintain Deal of the Day Website.• Prospect business owners throughout the state utilizing cold calls.• Design appealing half off deals for public use.• Write deal blurbs for all half off deals incorporating humor and factual information.

• Prospected Southern New Castle County business owners to pitch advertising options• Utilized Internet databases to research new area businesses, resulting in new accounts. • Designed creative for businesses with no former art work to utilize.

• Networks include: MTV, Fox, ABC and TruTV• Solicited and recruited new contestants via email, phone and internet research• Conducted telephone interview with contestants resulting in applications and home videos• Researched and booked open call venues in 13 cities within a 2 week period

• Researched upcoming reality shows and casting calls to keep show writers up to date• Created segment ideas resulting in fully produced segments• Booked guests working through publicists and agents

• Managed heavy incoming telephone calls and conducted conference calls• Produced and managed Agents daily calendars, scheduled meetings, coordinated lunches and facilitated other agent management duties • Completed client bookings, distributed financials,and drafted agreement memos