Gabriela Márquez Email & Phone Number

Madrid, Spain

• Led and managed Branded Content's editorial team.• Pitched, developed, and produced Branded Content proposals for clients (fashion, beauty, lifestyle) resulting in a 300% increase in campaigns in 2 and a half years. • Coordinated and successfully activated over 500 campaigns. • Wrote and edited over 250 Branded Contents (online and offline).• Worked with PR and marketing teams to identify and hire content creators for paid collaborations according to each client and campaign. • Tracked, analyzed, and reported social media analytics and KPIs to the sales team. Developed paid media strategy. • Studied new Branded Content trends 360 and competition strategies. CLIENTS- Beauty: Anne Möller, Armani Beauty, Atlantia, Beter, Carrefour, Clarins, Clinique, Clínica Baviera, Croma, Douglas, Dyson, Garnier, Elizabeth Arden, Elvive, Estée Lauder, Eucerin, Foreo, Freshly, Fridda Drosh, Guerlain, Intimina, Isdin, It Cosmetics, I.C.O.N., Kérastase, Kiehl's, L'Oréal, La Roche Posay, La Mer, Lancôme, MAC, MartiDerm, mesoestetic, Maybelline, Narciso Rodriguez, Neutrogena, Nivea, OLIA, Penhaligon's, Prada, Rituals, Rowenta,, Sensilis, Sensai, Sephora, Shiseido, Sisley, SkinCeuticals, TOUS, Vichy, Weleda, Wella, YSL.- Fashion: Abel&Lula, Adolfo Dominguez, Aristocrazy, Bimba y Lola, Bvlgari, Calzedonia, Cortefiel, Cuplé, El Corte Inglés, Duran Joyeros, Falconeri, Hublot, Lefties, Liu Jo, Lola Casademunt, Igi&Co, Intimissimi, Lloyd's, Louis Vuitton, Mayoral, Marzio Milano, MO, Oysho, Pandora, Polo Ralph Lauren, Rabat, Recarlo, Salsa Jeans, Skechers, Silvina Marotti, OOTO, OPPO, Luxottica, TOUS, UNOde50, UGG, Women' Secret.- Gastro: Cerveza El Águila, 4 Rayas, Baileys, Coca-Cola, DO Rioja, DO Somontano, Linwoods, Heineken, Miele, Pasta Rana, Zespri, Hornimans, Royal Bliss.- Lifestyle: Netflix, Allianz, HP, Samsung, Xiaomi, Prime Video, Disney+, Evoque, Hill's Pet, Hyundai, IVI, LG, Orange, Royal Canin, Banak, HBO Max, IKEA, Porcelanosa.www.hola.com/autor/gabriela-marquez/

Madrid, Madrid, España

• Curated all digital content for stilo.es (over 700 in six months).• Wrote and edited close to 360 fashion, beauty, and lifestyle articles.• Developed social media strategy. Increase of up to 5000 followers.• Achieved 39% growth with 304k unique monthly visitors (ComScore).• Created the concept, branding, and strategy for the Stilo100 party.

Madrid, Spain

Stilo is a fashion magazine part of the editorial Zeta Group. It is made for real women inspired by celebrities, stylings and looks low cost, trends, beauty tricks, hairstyles, makeup, lifestyle, fitness and health tips. The main responsibilities are: • Wrote, edited, and styled around 100 contents for 30 Stilo printed editions (new trends, tips, interviews, celebrities, shopping guides). • Presented at least 10 new article ideas for each edition. • Worked with fashion brand's PR and marketing teams to construct the best articles according to the Stilo woman.

Madrid, Madrid, España

As a sales consultant, I have been able to gain experience in jewelry, specializing in the best materials, precious stones and customer service in a luxury department. In addition, my position has specialized in the area of Visual Merchandising and sell through. I achieved to be the best sales consultant 3 out of 5 months that I was in this role.

Madrid, Spain

Intern as coolhunter for the The Niche Collective new mobile platform, which offers to the public a detailed directory of the best fashion shops of Madrid. Responsibilities:- Identify the best fashion shops in the neighborhoods of Salamanca, Chueca and Sol- Describe the selected stores- Categorize establishments according to the type of style they offer, price and general valuation- Make a photographic catalog of each store

In charge of the creation and management of digital strategies, in addition of graphic designs for the fashion brand Bleven and food company Induveca. Also, development and implementation of strategies of marketing and styling for the Venezuelan fashion firms Bleven and Stela.

Caracas, Venezuela

Besides the Analyst Customer Solutions activities, in Events I am also in charge of the following responsibilities:- Planning and organizing MSD's events /conferences for physicians and employees.- Ensure the compliance of the proper process of recruiting health professionals as lecturers for scientific symposiums and events. - Being in constant contact with relevant suppliers for the production of events.- Working hand to hand with Procurement to choose the best suppliers for Events and monitor the billing process.- Responsible for the ticketing process of national and international tickets, transfers and lodging for the MSD staff and health professionals attending national and international events.- Special attention on the process of doctor's sponsorship with their data (sensitive information), coordinating with Franchise Managers all the relevant requirements for international events.

Caracas, Venezuela

Responsible of coordinating, implementing and monitoring all communications that are not face to face with physicians, such as text messaging, e-mail marketing, social media, newsletters, web sites, among others. These tasks were focused on the design and implementation of strategies based on digital platforms. The main responsibilities are:- Keep external customers (physicians) informed of new developments offered by MSD- Support employees on communications for their customers: focus on the franchises to communications for doctors through digital media- Work on the success of complementary information between Multichannel resources and and traditional media- Extensive knowledge of Zinc tool- Responsible of the medical information mail marketing for physicians - Let know to MSD employees the Multichannel tools that are available to them- Analyzed and shared metrics and monthly results about webcasts and social media

Caracas, Venezuela

Managing marketing activities of the Anti-infective, Respiratory and Pain areas from the Primary Care department. Creation of communication strategies for internal, external campaigns and conventions.

Caracas, Venezuela

Venezuelan Global Intern 2014 winner (you can watch my application video in the link below). Colaboration in the creative concept of the 2015 convention.

Caracas, Venezuela

• Collaborator on the creation of three websites (Así Love Camila, Make It Happen & Central Madeirense) and their social networks management.• Copywriter for Cerveceros de Venezuela and Microsoft Venezuela.

Caracas, Venezuela

• Managed Sony, AXN, Casa Club, History, E!, A&E, Bio, Disney Group, MGM, Cinemax and Gourmet's newsletters.• Collaborated in the 2014 pre-sales strategy.

Caracas, Venezuela

• Development of campaigns and graphic design for social networks.• Creation of the content strategy and public engagement.

Caracas, Venezuela

Además del cuidado de niños, se coordinan actividades específicas donde es vital el control de grupo y liderazgo. También, encargada de entrenar a los aspirantes a guía.

Caracas, Venezuela

Responsable del cuidado de niños de 3 a 14 años, desarrollando cualidades como el trabajo en equipo, el liderazgo, la improvisación, la tolerancia y la solidaridad.

Master Of Business Administration - Mba, Moda

- Experta en las bases fundamentales del sector textil del Siglo XXI desde el punto de vista empresarial. - Desarrollo de estrategia de.

Máster, Fashion & Beauty Marketing And Communication, Outstanding 9,5/10

In this Master I learned about fashion from the anthropology, history and sociology perspectives, also about the clothing industry.

Bachelor'S Degree, Estudios Sobre Comunicación Y Medios, Cum Laude 17,1/20

Cum Laude Honorific Mention

Humanidades