Gabriela M. Email & Phone Number

United States

Boston, Massachusetts, Us

• Developed and executed comprehensive demand generation strategies across channels: content marketing, email, performance marketing, SEO/SEM, and ABM.• Led audience segmentation and ABM strategies for highly targeted advertising campaigns.• Oversaw website improvements, focusing on conversion optimization and UX/UI enhancements.• Directed growth marketing analytics, pipeline analysis, and performance assessment of campaigns and experiments.• Utilized data analytics, A/B testing, and marketing automation tools to optimize ROI.• Mapped out self-serve user journeys in collaboration with PMM,, engineering, and consumption teams to enhance self-service adoption.• Optimized lead generation funnels and implemented targeted campaigns for customer acquisition growth.• Formulated and implemented SEO strategies, including keyword research, content strategy, technical SEO, on-page SEO, and off-page SEO to drive organic growth.• Employed an experimental approach to rapidly identify, test, learn from, and iterate on growth opportunities, effectively managing budget allocation.• Identified and tested new marketing channels for growth opportunities, managing implementation and measurement.• Collaborated with cross-functional teams to design and execute email marketing campaigns to nurture potential customers and guide them towards successful interactions.

Boston, Massachusetts, Us

• Led SEO, SEM and Performance Marketing campaigns from start to finish, boosting visibility and engagement.• Fine-tuned campaigns for peak performance and ROI.• Strategically allocated budgets to high-performing channels to maximize growth.• Technical SEO: Drove significant improvements in site speed, crawlability, indexing and search rankings.• Data-Driven Adjustments: Analyzed user behavior to refine and enhance marketing strategies. • Managed Content Strategy and optimization resulting in 22% organic growth.

Boston, Massachusetts, Us

• Lead web projects with potential SEO impact, offering recommendations and insights to optimize performance.• Perform in-depth keyword analysis to identify gaps and opportunities for growth. Develop and implement on-page optimization strategies and content guidelines to enhance organic visibility.• Carry out detailed technical SEO audits to identify improvement areas, prioritize actions, and guide development phases.• Led Content Strategy for SEO, resulting in a 22% increase in new organic traffic within the first year, improving search rankings, and contributing to overall growth.• Directed the development and execution of integrated SEO campaigns that penetrated new markets, driving quality traffic and increasing conversion rates by elevating lead quality by 37%. This initiative • • significantly bolstered pipeline growth, contributing to market expansion and customer acquisition."• Led the technical SEO Roadmap, achieving a 26% improvement in SEO health. This included enhancing indexing, internal linking, and rectifying critical errors, resulting in a 37% increase in website visibility.

Improved lead quality by optimizing both Paid and Organic campaigns, resulting in 16% improverment.Conducted deep organic competitor analysis and keyword research, defining the SEO Roadmap.Led the development of SEO-optimized content; managed the editorial calendar. Developed SEO copy in various formats: Blog posts, case studies, press releases, videos, social media content, and other marketing materials.Directed the SEO optimization of the website at both site and page levels, enhancing the Technical SEO Score by 20%.Drive Quality Traffic: Implemented advanced On-Page SEO techniques, conducting in-depth research to identify and apply strategies for higher page ranking. Optimized webpage design to enhance user experience across both mobile and desktop platforms.Continuously monitored and tracked results and website performance. Defined key performance indicators (KPIs) and developed insightful, data-driven reports.

Austin, Texas, Us

Using analytics and identifying needs from across teams, identify issues and opportunities to improve the web experience to drive engagement.Use web data, web KPIs to measure and report the business impact optimization efforts. Update content to showcase relevant copy about products, announcements, marketing campaigns to the right audience. Work cross-functionally on all aspects of SEO, including keyword research, analytics, content strategy, and implementation of technical SEO tactics. Email Marketing. Manage and support all aspects of campaign execution including customer segmentation, testing protocol, and technical execution. Analytics. Define and track web and email marketing KPIs. Create reports and dashboards and present them to the lead team.Digital Marketing Strategy. Develop and execute social media strategies to improve positioning, branding, and engagement across several channels, generate leads and drive qualified traffic to the website.

Master Of Business Administration - Mba With Specialization In Web Analytics

Community And Social Media Management, Marketing/Community Management, Social Media

Bachelor Of Science In Marketing