Developed and implemented the annual strategy to achieve the business goals in sales, business development, marketing/public relations, and technology development for ensuring the long-time profitability, growth, and level of service quality of the Agency. Oversaw all business development activities including market research, pitch presentations, client management, budget calculation, and development of marketing- and project-plans. Conceptualized creative ideas for brand websites, e-commerce platforms, mobile applications, and social media activities for international clients. Handled a wide range of cross-functional teams especially during pitches or consultancy-projects. Presented the company as primary spokesperson at conferences, in the media, and at company-events. Oversaw the brand communication of 21TORR: content, production and distribution of all marketing material including website, social media activities, and press releases.

Started as Account Manager at 21TORR at became later Business Development Manager.- Managed the Business Development for the agency, reporting directly to the Managing Director- Conducted market research for different industries, brands, and project goals. Developed the relevant digital marketing planning, co-ordinated the sales-team from proposal to production until presentation and contract negotiations.- Main contact for new clients including consulting, evaluating of project goals, and developing of business and creative ideas.- Managed various national and international clients including budget calculation, resource and project planning, client communication, and reporting.- Collaborated with interdisciplinary teams.- Created and presented concepts for brand websites, eCommerce sites, and digital marketing campaigns.

As a joint venture with 21TORR GmbH and Kittelberger Media Solutions, Commerce21 has been established as a full service provider for manufacturer, brands, and shops which needed support to start or to grow their ebusiness. - Strategic and financial planning for a 2-year period after launching the company.- Conducted market research, risk analysis, and evaluated the opportunities to market the services of Commerce21.- Business Development and creation of relevant marketing material, presentations.- Recruited and managed staff (Consulting, project management, shipping)