Search Institute partners with organizations to conduct and apply research that promotes positive youth development and advances equity.Responsible for creating and delivering unique solutions and experiences that meet the needs of clients and partners, and advance Search Institute’s mission.

- Define organizational brand / product planning process, leading go-to-market strategies, product marketing, and regional growth plans on an annual basis - Create the product marketing function, impacting product development and growth by successfully launching new products, features and services - Lead brand and product marketing campaigns resulting in increased brand equity and % of qualified marketing leads (15% to 25% average across products in FY 19) - Lead cross-functional change-driven initiatives with positive impact on business growth and brand / product strategy - Build and lead a high-performing marketing team to lead marketing strategy across all customers – PreK-12 administrators, teachers, students, parents, corporate partners, and Institutions of Higher Education – creative services, digital marketing, customer insights and market research, and product marketing

- Develop IU Health Plans brand strategy, value proposition, positioning and messaging across market segments (Commercial, Medicare and Exchanges)- Launch new product lines, Individual (ACA-Exchanges) and Group, resulting in 4.5% market share in year one, and 12.5% membership increase in less than 6 months respectively. - Create and lead a high-performing brand-new team leading product marketing strategy and execution across all insurance (B2C and B2B2C) and B2B business lines

- Lead extensive market research to identify brand extension opportunity – from B2C to B2B market – and its impact on preference shared and brand equity - Create brand, value proposition, portfolio strategy, customer segmentation, positioning and messaging. Successfully led marketing campaigns resulting in over 33.5% revenue increase in 2014 and 82% revenue increase since brand launch in 2012 - Lead cross-functional team through business planning, launch brand and portfolio of products, impacting revenue growth within the first 6 months

- Lead service line rebranding and name change leveraging market opportunity and customer insights- Lead cross-functional team through business planning process and execution - Identify and translate customer insights into targeted tactics resulting in a 6% growth above market growth for an extremely B2C competitive service line

- Create business and marketing strategic planning and lead products and portfolio strategy resulting in 50% revenue growth within the first 2 years - Develop products based on customer insights and needs, including cultural competence assessments, market research, cultural competency readiness, etc.- Create cultural competency strategies and tactical plans for key national and local customers (Hospital Corporation of America, Elkhart General Hospital, etc.)

-Member of the executive board, assisting in business decisions and planning.-Create marketing vision within the company, developing strategies and communication plans for different clients in the company.-Develop services to help companies reach cultural competency and manage diversity issues to better market the Hispanic/Latino community and other diverse groups.-Work with businesses in the health, financial, manufacturing, government and other industries and develop outreach marketing programs for different clients.

- Lead marketing and communications strategies for multinational Fortune 500 companies across diverse industries such as Healthcare, Food and Nutrition, Pharmaceutical, Biotechnology, Entertainment, Fashion; and markets – locally, regionally and globally- Manage a high-performing team of 18 PR and marketing professionals responsible for 50% of agency customer-base and revenue, including Roche; Wyeth; Unilever (Hellmann’s, Degree, AdeS); Mattel (Barbie, Fisher Price, Hot Wheels, Mattel Brands); Pernod Ricard (Chivas Regal, Havana Club, Jameson, The Glenlivet, Mumm); Why Biotech, LYCRA®, among others- Drive strong agency revenue growth acquiring new accounts and growing existing accounts in an economic recession when most leading agencies faced business crisis Account Director (Mar 2002 – Dec 2003) | Marketing Specialist (Jan 2000 – Feb 2002) | Local Healthcare Practice Leader (Mar 2002 – Jan 2006)

Helped consult and give advice in the building of the company. Training to new account consultants and selling Life Insurance products

Directed sales team in areas such as recruitment, training, motivation and coaching to Company’s salespeople. Developed strategies and marketing actions for the commercial department. Developer and teacher of internal courses and seminars.