Translation of travel and partner related web content (Miles & More app) and newsletter, B2C (client: Lufthansa, Miles & More, Heinemann Duty Free, Germany)

Translations of travel and partner related web content, newsletters, app and newsletter (client: Lufthansa, Miles & More, Germany)

• Developed and implemented marketing activities in accordance with agreed strategies, budgets and concepts • Proofread and approved centrally produced copy for UK and EU markets (German to English) and translated additional copy (fully bi-lingual) • Copywriting: collateral/newsletters/social media/website• Created collateral and displays for exhibitions, conferences, promotional events to support sales• Produced advertorials for B2B and B2C campaigns• Built new… Show more • Developed and implemented marketing activities in accordance with agreed strategies, budgets and concepts • Proofread and approved centrally produced copy for UK and EU markets (German to English) and translated additional copy (fully bi-lingual) • Copywriting: collateral/newsletters/social media/website• Created collateral and displays for exhibitions, conferences, promotional events to support sales• Produced advertorials for B2B and B2C campaigns• Built new strategic partnerships and developed existing ones• Continuously monitored competitors’ marketing actions and ensured seamless flow to all relevant departments• Evaluated marketing campaigns with in-house and external analytical teams• Organised events for high end B2B and B2C customers• Briefed and coordinated with local marketing agencies • Liaised with the central loyalty programme, Miles & More, head office since the programme was founded• Lead the pitch process for new Lufthansa Group-wide mailing, fulfilment and warehousing services and appointed a new company• Ensured a seamless flow of information and cooperation with all relevant departments• Qualified member of the “Emergency Response Team”: be standby 24/7 in event of emergencies (flight incidents at local UK destinations)• Local marketing coordination for Brussels Airlines including collateral, newsletters, partnership marketing and events Show less