Gaby Rice

Gaby Rice Email and Phone Number

Fractional Product Marketer and GTM Strategist @ Gaby Rice Marketing
Vancouver, BC, CA
Gaby Rice's Location
Vancouver, British Columbia, Canada, Canada
Gaby Rice's Contact Details

Gaby Rice work email

Gaby Rice personal email

About Gaby Rice

Marketing strategy is my passion and getting things done is my specialty. I combine strategic thinking with effective, on-the-ground execution. In other words, I can take any project and turn it into a success. I’ve spent the past 6+ years in demand generation focusing on strategic planning across the funnel and working cross-functionally with Sales, CS, Product, and Data teams. I have experience in B2B demand generation, content strategy management, multi-channel campaign strategy, go-to-market planning and execution. In my current role at Dooly, I manage the entire funnel with the goal of driving pipeline revenue. I execute cross-functional, multi-channel demand generation programs from conceptualization to retrospective, release products, and support CS and Sales with expansion and retention opportunities. My next career goal is to become an outstanding people leader. I want to inspire and manage high-performing teams and lead complex marketing strategy. Beyond that, I hope to build a world that is inclusive, diverse, and equitable for everyone and bring opportunities for industry disruption and dynamic conversations to the forefront.Seen as reliable, entrepreneurial-minded, and a tenacious problem solver, I thoroughly enjoy creating awesome work with incredible people.

Gaby Rice's Current Company Details
Gaby Rice Marketing

Gaby Rice Marketing

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Fractional Product Marketer and GTM Strategist
Vancouver, BC, CA
Gaby Rice Work Experience Details
  • Gaby Rice Marketing
    Fractional Product Marketer And Gtm Strategist
    Gaby Rice Marketing
    Vancouver, Bc, Ca
  • Disco
    Marketing Manager
    Disco Aug 2024 - Present
    Toronto, Ca
  • Gaby Rice Event Management
    Owner & Planner
    Gaby Rice Event Management Nov 2023 - Present
    A Vancouver-based wedding planning business for couples who are seeking professional and experienced day-of coordination services at an affordable price point.
  • Dooly
    B2B Marketing Manager
    Dooly Jul 2023 - Jul 2024
    North Vancouver, British Columbia, Ca
    As one of two marketers, I sit on a cross-functional “squad” with folks from Product, Engineering, Customer Success, and Sales for Dooly's "Sales Leader" product line focused on B2B buyers. In this role, I manage the go-to-market function, positioning, messaging, and release campaigns for this audience and product line. I've developed and led two large product launches, worked alongside the Product Manager to redevelop pricing and packaging for Dooly’s product line, spearheaded persona and customer research projects to improve the team’s understanding of the primary buyer persona and developed new segmentation criteria, value propositions, and messaging for experimentation.One of my favourite projects was leading a company-wide training session based on audience research findings which was very well received by the executive leadership team.
  • Thinkific
    B2B Marketing Manager + Team Lead
    Thinkific Jul 2022 - Jul 2023
    Vancouver, British Columbia, Ca
    At Thinkific, I've had the pleasure of growing alongside our B2B business line, Thinkific Plus. Currently, I lead the Plus Marketing team, managing strategy, creating and optimizing marketing campaigns, and scaling full funnel demand generation initiatives. I work closely with a number of stakeholders across Sales, Product Marketing, Content, Creative, Marketing Operations, and RevOps to ensure projects are aligned and driving results.
  • Thinkific
    B2B Marketing Campaign Strategist
    Thinkific Oct 2021 - Jul 2022
    Vancouver, British Columbia, Ca
  • Thinkific
    B2B Marketing Specialist
    Thinkific Sep 2020 - Oct 2021
    Vancouver, British Columbia, Ca
  • Career Contacts
    Hr & Marketing Consultant
    Career Contacts Mar 2018 - Jul 2023
    Vancouver, British Columbia, Ca
    Working as an HR and Marketing Consultant, I support the Career Contacts team with HR and marketing strategy as needed. This includes supporting with determining the best communications strategy during the COVID-19 pandemic, how to increase SEO, and leverage their clients for increased reach.
  • Forum For Women Entrepreneurs (Fwe)
    Marketing & Communications Manager
    Forum For Women Entrepreneurs (Fwe) Feb 2019 - Sep 2020
    Vancouver, British Columbia, Ca
    The Forum for Women Entrepreneurs (FWE) is a national charity that energizes, educates, mentors and connects women entrepreneurs to be wildly successful, promoting strengthened economies and thriving communities. We are proud to support 650 women entrepreneurs annually through deeply impactful education and programming. Through this role, I have the pleasure of leading strategic marketing initiatives to fuel lead generation and program conversions. Some of my most notable work includes:- Launching FWE's podcast, "The Go-To: For Entrepreneurs in the Know" and obtaining over 11,000 downloads in one year- Launching FWE's digital, 5-Day Resilience Program to support women entrepreneurs during the time of COVID-19. This free, accessible program achieved over 920 registrations in 4 weeks!- Creating and implementing a detailed content and social media strategy focused on amplifying the voices of women entrepreneurs across Canada
  • Young Women In Business (Ywib)
    Newsletter Editor
    Young Women In Business (Ywib) Aug 2017 - Aug 2019
    Vancouver, Bc, Ca
    As the Newsletter Editor for YWiB Vancouver, I have spearheaded the overhaul of the bi-monthly members, general, and Beyond Conference newsletters. My goal is to create and curate valuable content that our community values and wants to read. To achieve this goal, I have begun interviewing local professionals and writing blog posts for the YWiB Vancouver website. In addition to this, I have had the pleasure of meeting and working alongside a group of amazing and supportive young professionals. Empowering women and providing the skills and support that they need to succeed, is a passion and core value of mine.
  • Young Women In Business (Ywib)
    Event Lead, 10 Year Anniversay Social
    Young Women In Business (Ywib) May 2018 - Nov 2018
    Vancouver, Bc, Ca
    To celebrate the 10 year anniversary of Young Women in Business, I took on the role of Event Lead for planning the 10 Year Anniversary Social. This event was a party intended to bring together the supporters of YWiB for the past decade. In this role, I organized and executed the 10 Year event, managed sponsorship, and created the marketing plan. The event was very well attended and was a success!
  • Ballet Bc
    Event Planner
    Ballet Bc Mar 2019 - May 2019
    Vancouver, Bc, Ca
    I was hired as an external event planner to support the Ballet BC team with planning the closing night VIP Reception.Over the short, 6-week contract, I worked closely with the Ballet BC team to determine event goals and vision and implemented a communication and reporting process to ensure project milestones were met and clearly understood. In addition, I managed multiple vendors and stakeholders to ensure deadlines were met and event was a success.Overall, the event was a smashing success and I received exceptional feedback from Ballet BC regarding the overall experience!
  • Futurpreneur Canada
    Office Coordinator
    Futurpreneur Canada Aug 2018 - Feb 2019
    Toronto, Ontario, Ca
    As the first point of contact for Futurpreneur Canada's Western Hub, I handled incoming inquiries, manage the day-to-day operations of the office, and supported our marketing team headquartered in Toronto. In addition, I worked closely with the Business Development team to support entrepreneur outreach. This included helping execute workshops and events, attending networking events and trade shows, and updating records on the CRM system.
  • Simply Eventful Management Inc
    Registration Manager
    Simply Eventful Management Inc Aug 2017 - Jul 2018
    For 19 years, Simply Eventful Management has been providing top tier congress and event management services to international and national associations, corporations and individuals.As the Registration Manager, I have the opportunity to: - Manage registration for 5 conferences ranging from 200 to 900+ delegates - Coordinate with event sponsors to develop their programs, assist in their planning, and ensure deadlines are met - Assist with the pre-event logistical and operational planning - Provide onsite coordination and logistical support at conferences - Coordinate travel arrangements for speakers and delegates
  • Tourism Vancouver
    Team Lead, Experience Vancouver (Maternity Leave Coverage)
    Tourism Vancouver May 2016 - May 2017
    Vancouver, British Columbia, Ca
    Tourism Vancouver is a destination marketing organization and business association representing approximately 1,000 members in tourism and related industries/activities. The Visitor Centre is the key area in which tourists visiting Vancouver can connect with specialists to learn about local and regional attractions and activities. As the Team Lead, Experience Vancouver, I had the opportunity to: - Managed the daily operations of the Visitor Centre which included supervising over 200 volunteers and 15 Visitor Centre staff - Developed and executed 3 training workshops for volunteers that were very well received. These workshops were designed to increase volunteer product knowledge and improve summer sales revenue. - Used conflict resolution and decision making skills to handle unhappy and difficult patrons - Worked in a fast-paced, high-pressure environment that required adaptability, attention to detail, and ability to strive under pressure
  • Tourism Vancouver
    Visitor Experience Specialist
    Tourism Vancouver Apr 2014 - May 2016
    Vancouver, British Columbia, Ca
    As a Visitor Experience Specialist, I had the opportunity to meet guests from all around the world and provide them with the information and help they needed to fully enjoy their time in Vancouver. Some of my responsibilities included: - Delivering exceptional customer service to each guest and going above and beyond to ensure their satisfaction - Maintaining a vast product knowledge and being able to effectively promote and sell a variety of tourism products such as guided tours, attraction tickets, hotel accommodation, and special event tickets - Answering any and all questions that guests may have which requires the ability to effectively problem solve and use resources in the best way possible
  • Simply Eventful Management
    Conference Coordinator
    Simply Eventful Management Mar 2014 - Feb 2015
    As a conference coordinator at Simply Eventful Management, I was able to perform a wide range of projects and tasks within the organization. Some of these tasks include: - Working onsite to execute two multi-day conferences and one single day golf tournament - Creating and editing reports for co-workers in areas like registration, housing, exhibit sales, sponsorship and logistics - Coordinating with fellow meeting planners from around the world to organize food and beverage, general set up, and AV requirements - Corresponding with exhibitors and sponsors - Performing audits and cross-referencing registration and housing details - Creating databases through Excel that feature a wide range of information like exhibitor's, speakers, past delegate information, and travel itinerary information - Communicating and compiling all the necessary information from speakers and exhibitors - ie. bios, head shots, payment and registration reminders
  • Tourism Burnaby
    Tourism Marketing Intern
    Tourism Burnaby Jun 2013 - Aug 2013
    As a Destination Marketing Intern at Tourism Burnaby, I gained valuable experience in digital marketing, sales, and customer service. Key accomplishments including: - Writing two published blog posts for the Tourism Burnaby blog, 11Stations - Updating content and photos on the Tourism Burnaby website and Flickr - Database entry - Prospecting and qualifying sporting event and sales leads - Compiling a sports bid - Acting as the main point of contact for a number of sales representatives and attraction partners - Participating in a number of meetings and conferences with the executive director

Gaby Rice Skills

Time Management Marketing Leadership Teamwork Customer Service Microsoft Word Powerpoint Event Planning Sales Microsoft Excel Hospitality Team Oriented Marketing Communications Dependable Team Player Event Management Social Media Creative Writing Social Media Marketing Travel Planning Highly Motivated Self Starter Organization And Prioritization Skills Microsoft Office Tourism Office Administration Operations Management Documentation Blogging Strategy Client Relations Client Services

Gaby Rice Education Details

  • Product Marketing Alliance
    Product Marketing Alliance
    Product Marketing
  • Bcit School Of Business + Media
    Bcit School Of Business + Media
    Bachelor Of Business Administration (B.B.A.)
  • Bcit School Of Business + Media
    Bcit School Of Business + Media
    Social Media And Digital Marketing
  • British Columbia Institute Of Technology
    British Columbia Institute Of Technology
    Marketing Management- Tourism Option

Frequently Asked Questions about Gaby Rice

What company does Gaby Rice work for?

Gaby Rice works for Gaby Rice Marketing

What is Gaby Rice's role at the current company?

Gaby Rice's current role is Fractional Product Marketer and GTM Strategist.

What is Gaby Rice's email address?

Gaby Rice's email address is ga****@****ail.com

What schools did Gaby Rice attend?

Gaby Rice attended Product Marketing Alliance, Bcit School Of Business + Media, Bcit School Of Business + Media, British Columbia Institute Of Technology.

What are some of Gaby Rice's interests?

Gaby Rice has interest in Social Services, Creative Writing, Economic Empowerment, Civil Rights And Social Action, Traveling, Yoga, Environment, Reading, Poverty Alleviation, Running.

What skills is Gaby Rice known for?

Gaby Rice has skills like Time Management, Marketing, Leadership, Teamwork, Customer Service, Microsoft Word, Powerpoint, Event Planning, Sales, Microsoft Excel, Hospitality, Team Oriented.

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