Ceo, Global Strategy
CurrentShaping challenging brands and businesses for a demanding world - making our world a better place.FutureRatio provides Interim Management services focussing on strategy development with focus on Business, Brand & Marketing Strategy reviews, development and delivery / implementation globally for global large corporates, the SME sector and business model breaking start-ups.As an Interim Executive, I work with diverse organisations in different industries to unlock the potential of their brands and businesses by connecting business strategy with brand strategy effectively engaging all relevant stakeholders to drive change and growth. I challenge the status quo at my clients and work with the client teams to find better solutions for their stakeholders and customers / consumers. I do this in an engaging way and have a range of development tools and processes which are adapted to each unique client issue and opportunity, hence saving time and providing efficiency during my stay at the client.As Interim CMO, CSO, VP Brand, VP Strategy and in commercial roles I have worked on global business & brand / marketing strategy projects for a variety of global companies, including BP, Mobil, Royal Dutch Shell, Barclays, Plessey, Smiths Detection, Formica, Holsten, Harrods, Homapal, Thermos, Vermont Castings, Armor All Products Inc., CITI, Tubelines, BT, Delta, LDA and many others, including privately held SME's. I also work as part of other strategy, communications and digital consultancies where I provide strategic development advice as well as part of their bid teams.
