Gary Castro Email & Phone Number

Dallas, Tx, Us

Texas, United States

Rancho Mirage, California, United States

San Francisco Bay Area

Consulting in roles advising museums and cultural institutions in streamlining processes, improve ROI, and develop strategic plans to enhance, support and build broader customer and donor engagement.-Using proven experience and knowledge of the cultural institution community to increase pipeline and develop strategies for a stronger ROI.-Managed and collaborated with IT, Engineering, Marketing, Customer success and sales teams to ensure client growth and ROI.-Established and managing a trusted technical advisor relationship with customers and vendor development.-Working with delivery team to map design into a product/service roadmap to help customer objectives.-Integrate technical expertise with industry best practices to create and lead generation strategy and email marketing campaigns.-As a trusted advisor, bridged technical leadership between the client and outsourced IT provider to resolve timeline issues and grow membership and revenue.-Developed C-suite sales playbook and tailored sales strategies for key clients based on client’s challenges, budget,staffing size, recommending negotiation tactics and terms to increase license revenue.

United States

San Francisco, California

-Utilizing my vast knowledge of technology and leadership skills to create successful customer experiences resulting in customer loyalty.-Consistent with sales and service goals along with developing a strong camaraderie with team.-Onboard clients, developed account relationships, and managed support services.-Led a sales and customer engagement project with business team utilizing my experience with CRM and business solutions to develop, reestablish and grow relationships with business customers.

San Francisco, California

•Provided strategic and operational technology and digital leadership across all aspects of the organization. •Oversaw the IT Operations, Audio Visual, Photo/Digital Services and Web/Digital Production departments.•Developed new business applications to improve the performance and efficiency of the organization including web and mobile interfaces, telecommunications, interactive and AV media systems, business intelligence and reporting, server and networking, cloud storage and information security and end user productivity. •Developed a systematic strategic plan to forecast and determine budget and infrastructure implications with newly applied technology.•Partnered with Apple, Inc. to build a mobile app to integrate with their iOS location detection blue dot technology within de Young and Legion of Honor Museums. The mobile app was featured on Apple’s homepage as one of their best new apps.•Served as a member of the Advisory Board along with technology partners within the Bay area to establish an Inaugural IT Symposium•Led the CRM/POS conversion to Salesforce and ACME Ticketing to enable a complete 360 view of patrons, members and donors.•Spearheaded the installation of a new Digital Asset Management System. •Oversaw the Technology Steering Committee to review all technical projects and museum initiatives to determine the overall benefits and feasibility of the projects.

Greater Los Angeles Area

•Directed all technological services provided by the Information Technology and Audio Visual Departments including supporting a virtual server environment, disaster recovery planning, developing and maintaining business applications and database programs, storage administration, firewall and intrusion administration, help desk support, and annual network audits.•Oversaw departmental budgeting, purchasing of hardware and software and negotiating technical contracts.•Managed an AV staff of 30 who produced over 250 programs and events annually.•Implemented new Ticketing and POS systems (Patron Edge and CounterPoint).•Led two executive teams, IT Steering and Digital Strategy Committees. •Developed a strategic plan to foresee the budget and infrastructure implications of technology.•Streamlined protocols and procedures within IT to offset technical and infrastructure demands.•Collaborated with UCLA technical team to develop technical strategies and support the organization. •Transformed the IT department from outside consulting support to a complete in-house technology team capable of handling all IT requirements that cost less and performed more efficiently.

•Directed all areas of information technology and telecommunications. •Negotiated all technical contracts to secure the best products and prices. •Managed an IT department that provided a high level of end user support. •Advised senior staff and key decision makers on the effective and strategic use of IT technology.•Supervised project management teams, external consultants and a database project team in expanding the reporting capabilities within Raiser’s Edge.•Involved in developing an IT architecture and strategic plan that aligned with corporate and operational goals and business requirements.•Developed and supported a data reporting system used to maintain departmental budgets.•Researched and tested multiple ticketing system programs before selecting and implementing Patron Edge for three museum ticketing locations.•Built and maintained excellent vendor relationships including Blackbaud, AT&T, ADP and Fundware.•Led the technical expansion of the museum from one location to four networked locations throughout the Los Angeles area.•Maintained IT budgets and museum-wide technical contracts.•Developed proposals to improve business processes around current technology for better efficiency and productivity.•Supervised IT and telecommunications staff to ensure network was operating with the proper speed, data security and minimal latency.•Created an art collections database in collaboration with the museum’s curatorial staff to manage exhibitions and track artwork.•Facilitated the annual technical audit with outside vendor.•Developed and managed a Windows network that included six file servers, two Microsoft exchange servers, two SQL servers, a Raisers Edge Membership server, finance and payroll server, and two POS servers.•Administered all database installations and upgrades, including Raiser’s Edge, ADP, Fundware, and CAM POS  Supported all staff with network and help desk issues