Luís Manuel Gachineiro Email & Phone Number

Porto, Pt

Porto, Portugal

Lisbon, Portugal

Bringing alive the spirit of the Grupo Nabeiro brands (owned and represented) through brand activations in events, sponsorships, etc; Events: EDP Lisbon & Porto Marathons, ARCO Lisbon, Primavera Sounds, NOS Alive, MEO Marés Vivas, Contentente´s Food Festival, Vodafone Paredes de Coura, CA Vilar de Mouros, Chefs on Fire, MEO Kalorama, Vogue Iconic Party, Web Summit, and many more.Brands:+ Delta Cafés, Go Chill & Bellissimo (Coffee)+ Corona, Bud, Stella Artois & Franziskaner (AB InBev owned Beers represented in Portugal by Grupo Nabeiro)+ Qampo & Croffee (Snacks)+ Tetley Tea (Tata)Responsabilities:+ Ensure execution of brand activations (new techniques and participation strategies);+ Maximize brand impact in collaboration with internal (Marketing, Social Media, Internal & External Communication, logistics), and external partners (Agencies, Content Producers, Merchandising Suppliers);+ Find opportunities to aggregate Grupo Nabeiro´s brands (owned and represented) in each project;+ Stakeholder Management (Internal - Marketing, Communication, Business & Market Intelligence Units // External: Partners, Agencies, Promoters, Content Producers & Press);+ Ensure all activations are amplified through all possible channels (Social Media, Press, Internal);+ Financial management and optimization;+ Post-event reports (spend tracking and demonstrating ROI).Delta Cafés: + Most relevant and reputed Portuguese Brand - RepScore study by OnStrategy+ Most Loved Brand by Portuguese people 2023 - Consumer ChoiceGrupo Nabeiro:+ Most Responsible ESG (Environmental, Social, Governance) company in Portugal by Merco+ Best Company Award 2022 by Human Resources Portugal + Most Reputed CEO by Merco

Lisbon, Portugal

Responsabilities:+ Prepare and monitor annual marketing and budget plans for the brand (2021, 2022 & 2023);+ Implement and evaluate projects defined in the respective annual marketing plans (World Surf League, Liga MEO Surf, Prio Softboard Heroes, Capítulo Perfeito, Yard, Essência Festival, Rip Curl Partnership);+ Analyze the market and the competition;+ Analyze and report on brand performance;+ Monitor market and consumer trends;+ Ensure consistency in brand-related decisions;+ Choose & Manage the Portuguese Corona Brand Embassadors & Influencers (João Cajuda, Miguel Blanco and strategic activations with micro influecers);+ Manage and Amplify Corona´s presence at all events, mainly the World Surf League Portuguese Stage at Peniche 2022 & 2023.

Lisbon, Portugal

Major Task: Making Galp the most active and relevant brand in the market.+ Plan and manage the full-cycle calendar of the Galp´s presence at events (Galp Beach Party, Rock in Rio Lisbon, Portuguese Football Federation, Sines World Music Festival and Marvão International Music Festival);+ Stakeholder Management (Internal teams and External - agencies and partners);+ General coordination of operational tasks;+ Implement of new techniques and participation strategies;+ Financial management and optimization of Galp´s presence at events;+ Sponsorship Management;+ Coordinate Galp´s presence on Social Media (Instagram, Facebook & LinkedIn)+ Manage Hootsuite´s Amplify Galp account (Internal Communication Engagement Platform)

Luanda, Angola

Working in the process of making Refriango brands well known and loved by consumers.Refriango Brands: + AB: Tigra Beer, Jade Cider, Tropicana Sangria, Dom Cacho and Gaivota Wines.+ NAB: Blue Soda, Red Cola, Pura Water, Welwitschia Tonic & Ginger, Speed Energetic, Nutry, Tutti and Super Cuia Juice and Super Malte.Diageo Brands: Gordon´s, Johnnie Walker, Tanqueray, Smirnoff and Orijin.Led a dream team of 27 people, 13 with direct report.+ Brand Activation strategic planning+ Create and coordinate the effective implementation of the brand activation calendar - Music Festivals, Roadshows, Events, Beach Soccer Tournaments, Fashion Events, Golf Events and many more.+ Find new brand activation opportunities and sponsorships;+ Work with strategic partners to promote the different brands;+ Support the digital marketing and PR team to develop new contents and make them appealing;+ Organize events (Music Festivals, Roadshows, Parties, Product and Brand Presentations...) to support the sales team;+ Overview the team that managed local influencers (Gilmário Vemba, Yuri da Cunha, DJ Malvado and the best DJs in the country);+ Manage relations with the biggest event producers in Angola;+ Launch new brands like Tigra Beer (that became the third most successefull beer brand in Angola) and Jade Cider.Refriango is the undisputed leader in the beverage market in Angola and holds a portfolio of 18 brands as well as the Diageo and Moet Hennessy portfolio brands.

Luanda Province, Angola

Brand Manager:+ Develop and Implement the Marketing Plan for each Brand+ Analyze brand positioning and consumer insights+ Lead creative development to motivate the target audience to “take action”+ Monitor market trends, research consumer markets and competitors’ activities+ Oversee new and ongoing marketing and advertising activities (ATL & BTL)+ Manage Product and Packaging Development

Luanda, Angola

Brands: Tigra Beer, Jade Cider, Twist RTD, Tropicana Sangria, Dom Cacho and Gaivota Wines and Diageo Portfolio.Managing a dream team of 9 colaborators, 4 with direct report.Job Description: Brand Activation strategic planning, create and coordinate the effective implementation of the brand activation calendar, find new brand activation opportunities and sponsorships, work with strategic partners to promote the different brands, support the digital marketing and PR team to develop new contents and make them appealing, and organize events (Music Festivals, Roadshows, Parties, Product and Brand Presentations...) to support the sales team.

Luanda, Angola

Working in the process of making Refriango brands well known and loved by consumers.Brands: TIGRA Beer and TWIST (RTD - Ready to Drink)

Porto, Portugal

TEDxPorto Organising Team with responsabilities in Production and AV.

Porto Area, Portugal

Managing and Implementing New Businesses on Continente´s Online Store/Marketplace.Sonae MC, the leader in grocery retail in Portugal through the Continente Online brand with almost 30.000 SKU’s of food, household and healthcare products.

Porto, Portugal

Workshops:- Mobile Marketing- Mobile Strategic Planning- Mobile Creativity- Mobile OS and Advertising

Aveiro, Portugal

Brand Development, New Business, Marketing Management, Partnerships, Technology Trend Consulting.

Porto Area, Portugal

- Brand Activation Projects- Marketing Management- LogisticsGema is a creative technology company focused on delivering unique experiences to users, companies and brands, combining mind blowing creativity, design, technology and audiovisuals to exceed the clients expectations.

Porto, Madrid & Luanda

Marketing Planning and Strategy, Creativity, Partnerships, New Business, Project Management, Technology Trend Consulting and Brand Activation.SIA Interactive is a multinational company dedicated to developing integral, innovative and creative solutions through trend-setting technology and design. Business Units:- Advergames; Mobile Media; Technosurfaces; Audiovisual Productions and Special Projections and Web & Social NetworksClients:Adidas, Coca-Cola, TMN, Optimus, Unitel, Nokia, Millennium BCP, Banco Big, Standard Bank, Sonangol, TAP, Super Bock, Carlsberg, Heineken, Nestlé, Jornal de Notícias, RTP, ZON, Seat...

Braga, Portugal

Marketing Management at the Portuguese Business Unit:- DISPLAX Interactive Systems - EDIGMA.COM - MKTONLINE.NET - EDIGMA HEALTHCAREMarketing Planning and Strategy, Internal Marketing, Social Networks, Case Studies, Briefings, Communication, Promotion, Creativity, Partnerships, develop and implement tools to improve sales.MKTonline.net Brand Manager

Braga Area, Portugal

Project Management at the Portuguese Business Unit:- DISPLAX Interactive Systems - EDIGMA.COM - MKTONLINE.NET - EDIGMA HEALTHCAREDigital Projects: Espírito Santo Investment Website, Azulaico, Aleluia Cerâmicas, CEVE, ESTIA (Martifer)

Porto Area, Portugal

- Find new advertisers for Happy Woman Magazine;- Find new partners to develop promotions;- Develop and implement promotional events for the advertisers of the Happy Woman Magazine.

Porto Area, Portugal

New Business; Project, Client and Account Management.

Porto Area, Portugal

Client, Project and Account Management

Porto Area, Portugal

Client and supplier managementQuality control of home textiles, furniture, ceramics and glassProduction ControlSampling ControlClient: "The White Company - London"

Leading Digital Marketing Strategy, Marketing

INSEAD Asia Campus - Singapore Understand current trends Harness the power of digitalization Create a successful content strategy Navigate.

Master Of Science (Msc), Marketing

Thesis: "How to Develop Cultural Spaces using Multisensory Experiences and Immersive Technology using Touch Marketing Solutions"

Digital Marketing & Social Media

Digital Marketing Training - 60h • Marketing Digital from A to Z - 6h (2 x 3h) Bruno Oliveira • Customer Journey & Customer Experience.

Bachelor Of Arts - Ba, Advertising

Activities and Societies: Vice-President of the Social and Human Faculty Students Association of the Universidade Fernando Pessoa