Luís Manuel Gachineiro

Luís Manuel Gachineiro Email and Phone Number

Social Media and Brand Activation Coordinator @ Caetano Automotive Portugal - Distribution
Porto, PT
Luís Manuel Gachineiro's Location
Porto, Porto, Portugal, Portugal
Luís Manuel Gachineiro's Contact Details

Luís Manuel Gachineiro work email

Luís Manuel Gachineiro personal email

About Luís Manuel Gachineiro

With almost 20 years of experience in marketing, brand and project management, I am passionate about creating and executing innovative strategies that connect with consumers and generate value for business. I´ve worked in different markets like technology, digital, retail, energy, and FMCG, developing and promoting brands, products and services for both B2B and B2C audiences.I have led and coordinated multiple projects, such as the amplification of Delta´s Brand Activations at the 2023 Summer Music Festivals, the presence of Corona Beer at the WSL Portuguese Stage 2022 & 2023 (brand activation at the event and in clients, influencers, amplification, partnerships and many more), coordinate Galp brand activations (2020/21), launch new brands like Tigra Beer (2016) and Jade Cider (2017) in the Angolan market, create a branded Electronic Music Festival with international bands in Angola (Tigra Beats), launch a beach soccer tournament (Gira Tigra), implemented and managed new businesses (scholar books, matresses, football tickets) in the Continente Online Store (biggest grocery online store in Portugal - 2014).

Luís Manuel Gachineiro's Current Company Details
Caetano Automotive Portugal - Distribution

Caetano Automotive Portugal - Distribution

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Social Media and Brand Activation Coordinator
Porto, PT
Website:
hyundai.pt
Employees:
41
Luís Manuel Gachineiro Work Experience Details
  • Caetano Automotive Portugal - Distribution
    Social Media And Brand Activation Coordinator
    Caetano Automotive Portugal - Distribution
    Porto, Pt
  • Hyundai Portugal
    Communication & Pr Coordinator
    Hyundai Portugal Mar 2024 - Present
    Porto, Portugal
  • Delta Cafés
    Brand Activation & Sponsorship Manager
    Delta Cafés Jan 2023 - Mar 2024
    Lisbon, Portugal
    Bringing alive the spirit of the Grupo Nabeiro brands (owned and represented) through brand activations in events, sponsorships, etc; Events: EDP Lisbon & Porto Marathons, ARCO Lisbon, Primavera Sounds, NOS Alive, MEO Marés Vivas, Contentente´s Food Festival, Vodafone Paredes de Coura, CA Vilar de Mouros, Chefs on Fire, MEO Kalorama, Vogue Iconic Party, Web Summit, and many more.Brands:+ Delta Cafés, Go Chill & Bellissimo (Coffee)+ Corona, Bud, Stella Artois & Franziskaner (AB InBev owned Beers represented in Portugal by Grupo Nabeiro)+ Qampo & Croffee (Snacks)+ Tetley Tea (Tata)Responsabilities:+ Ensure execution of brand activations (new techniques and participation strategies);+ Maximize brand impact in collaboration with internal (Marketing, Social Media, Internal & External Communication, logistics), and external partners (Agencies, Content Producers, Merchandising Suppliers);+ Find opportunities to aggregate Grupo Nabeiro´s brands (owned and represented) in each project;+ Stakeholder Management (Internal - Marketing, Communication, Business & Market Intelligence Units // External: Partners, Agencies, Promoters, Content Producers & Press);+ Ensure all activations are amplified through all possible channels (Social Media, Press, Internal);+ Financial management and optimization;+ Post-event reports (spend tracking and demonstrating ROI).Delta Cafés: + Most relevant and reputed Portuguese Brand - RepScore study by OnStrategy+ Most Loved Brand by Portuguese people 2023 - Consumer ChoiceGrupo Nabeiro:+ Most Responsible ESG (Environmental, Social, Governance) company in Portugal by Merco+ Best Company Award 2022 by Human Resources Portugal + Most Reputed CEO by Merco
  • Delta Cafés
    Corona Brand Manager - Portugal
    Delta Cafés May 2021 - Jan 2023
    Lisbon, Portugal
    Responsabilities:+ Prepare and monitor annual marketing and budget plans for the brand (2021, 2022 & 2023);+ Implement and evaluate projects defined in the respective annual marketing plans (World Surf League, Liga MEO Surf, Prio Softboard Heroes, Capítulo Perfeito, Yard, Essência Festival, Rip Curl Partnership);+ Analyze the market and the competition;+ Analyze and report on brand performance;+ Monitor market and consumer trends;+ Ensure consistency in brand-related decisions;+ Choose & Manage the Portuguese Corona Brand Embassadors & Influencers (João Cajuda, Miguel Blanco and strategic activations with micro influecers);+ Manage and Amplify Corona´s presence at all events, mainly the World Surf League Portuguese Stage at Peniche 2022 & 2023.
  • Galp
    Brand Activation & Projects Coordinator
    Galp Feb 2020 - Apr 2021
    Lisbon, Portugal
    Major Task: Making Galp the most active and relevant brand in the market.+ Plan and manage the full-cycle calendar of the Galp´s presence at events (Galp Beach Party, Rock in Rio Lisbon, Portuguese Football Federation, Sines World Music Festival and Marvão International Music Festival);+ Stakeholder Management (Internal teams and External - agencies and partners);+ General coordination of operational tasks;+ Implement of new techniques and participation strategies;+ Financial management and optimization of Galp´s presence at events;+ Sponsorship Management;+ Coordinate Galp´s presence on Social Media (Instagram, Facebook & LinkedIn)+ Manage Hootsuite´s Amplify Galp account (Internal Communication Engagement Platform)
  • Refriango
    Head Of Brand Activation (Refriango & Diageo Portfolio)
    Refriango Mar 2019 - Feb 2020
    Luanda, Angola
    Working in the process of making Refriango brands well known and loved by consumers.Refriango Brands: + AB: Tigra Beer, Jade Cider, Tropicana Sangria, Dom Cacho and Gaivota Wines.+ NAB: Blue Soda, Red Cola, Pura Water, Welwitschia Tonic & Ginger, Speed Energetic, Nutry, Tutti and Super Cuia Juice and Super Malte.Diageo Brands: Gordon´s, Johnnie Walker, Tanqueray, Smirnoff and Orijin.Led a dream team of 27 people, 13 with direct report.+ Brand Activation strategic planning+ Create and coordinate the effective implementation of the brand activation calendar - Music Festivals, Roadshows, Events, Beach Soccer Tournaments, Fashion Events, Golf Events and many more.+ Find new brand activation opportunities and sponsorships;+ Work with strategic partners to promote the different brands;+ Support the digital marketing and PR team to develop new contents and make them appealing;+ Organize events (Music Festivals, Roadshows, Parties, Product and Brand Presentations...) to support the sales team;+ Overview the team that managed local influencers (Gilmário Vemba, Yuri da Cunha, DJ Malvado and the best DJs in the country);+ Manage relations with the biggest event producers in Angola;+ Launch new brands like Tigra Beer (that became the third most successefull beer brand in Angola) and Jade Cider.Refriango is the undisputed leader in the beverage market in Angola and holds a portfolio of 18 brands as well as the Diageo and Moet Hennessy portfolio brands.
  • Refriango
    Senior Brand Manager - Juices (Nutry, Tutti & Super Cuia)
    Refriango Mar 2019 - Jan 2020
    Luanda Province, Angola
    Brand Manager:+ Develop and Implement the Marketing Plan for each Brand+ Analyze brand positioning and consumer insights+ Lead creative development to motivate the target audience to “take action”+ Monitor market trends, research consumer markets and competitors’ activities+ Oversee new and ongoing marketing and advertising activities (ATL & BTL)+ Manage Product and Packaging Development
  • Refriango
    Head Of Brand Activation - Beer, Wine And Spirits
    Refriango Oct 2016 - Feb 2019
    Luanda, Angola
    Brands: Tigra Beer, Jade Cider, Twist RTD, Tropicana Sangria, Dom Cacho and Gaivota Wines and Diageo Portfolio.Managing a dream team of 9 colaborators, 4 with direct report.Job Description: Brand Activation strategic planning, create and coordinate the effective implementation of the brand activation calendar, find new brand activation opportunities and sponsorships, work with strategic partners to promote the different brands, support the digital marketing and PR team to develop new contents and make them appealing, and organize events (Music Festivals, Roadshows, Parties, Product and Brand Presentations...) to support the sales team.
  • Refriango
    Brand Activation Manager - Tigra Beer And Twist Rtd
    Refriango Jun 2015 - Sep 2016
    Luanda, Angola
    Working in the process of making Refriango brands well known and loved by consumers.Brands: TIGRA Beer and TWIST (RTD - Ready to Drink)
  • Tedxporto
    Organizing Team
    Tedxporto Sep 2009 - Dec 2015
    Porto, Portugal
    TEDxPorto Organising Team with responsabilities in Production and AV.
  • Sonae
    E-Commerce New Business Manager At Continente Online
    Sonae Sep 2013 - May 2015
    Porto Area, Portugal
    Managing and Implementing New Businesses on Continente´s Online Store/Marketplace.Sonae MC, the leader in grocery retail in Portugal through the Continente Online brand with almost 30.000 SKU’s of food, household and healthcare products.
  • Flag
    Lecturer At Academia Marketing Digital
    Flag Jan 2013 - Apr 2015
    Porto, Portugal
    Workshops:- Mobile Marketing- Mobile Strategic Planning- Mobile Creativity- Mobile OS and Advertising
  • Evoke It - Innovation Studio
    Marketing Partner
    Evoke It - Innovation Studio Sep 2012 - Aug 2013
    Aveiro, Portugal
    Brand Development, New Business, Marketing Management, Partnerships, Technology Trend Consulting.
  • Gema - Digital And Technology Agency
    Project & Marketing Manager
    Gema - Digital And Technology Agency Jan 2012 - Jul 2012
    Porto Area, Portugal
    - Brand Activation Projects- Marketing Management- LogisticsGema is a creative technology company focused on delivering unique experiences to users, companies and brands, combining mind blowing creativity, design, technology and audiovisuals to exceed the clients expectations.
  • Sia Interactive
    Project & Marketing Manager Iberia And Angola
    Sia Interactive May 2010 - Jul 2012
    Porto, Madrid & Luanda
    Marketing Planning and Strategy, Creativity, Partnerships, New Business, Project Management, Technology Trend Consulting and Brand Activation.SIA Interactive is a multinational company dedicated to developing integral, innovative and creative solutions through trend-setting technology and design. Business Units:- Advergames; Mobile Media; Technosurfaces; Audiovisual Productions and Special Projections and Web & Social NetworksClients:Adidas, Coca-Cola, TMN, Optimus, Unitel, Nokia, Millennium BCP, Banco Big, Standard Bank, Sonangol, TAP, Super Bock, Carlsberg, Heineken, Nestlé, Jornal de Notícias, RTP, ZON, Seat...
  • Edigma
    Marketing And Brand Manager
    Edigma Jan 2009 - Apr 2010
    Braga, Portugal
    Marketing Management at the Portuguese Business Unit:- DISPLAX Interactive Systems - EDIGMA.COM - MKTONLINE.NET - EDIGMA HEALTHCAREMarketing Planning and Strategy, Internal Marketing, Social Networks, Case Studies, Briefings, Communication, Promotion, Creativity, Partnerships, develop and implement tools to improve sales.MKTonline.net Brand Manager
  • Edigma
    Project Manager
    Edigma May 2008 - Dec 2008
    Braga Area, Portugal
    Project Management at the Portuguese Business Unit:- DISPLAX Interactive Systems - EDIGMA.COM - MKTONLINE.NET - EDIGMA HEALTHCAREDigital Projects: Espírito Santo Investment Website, Azulaico, Aleluia Cerâmicas, CEVE, ESTIA (Martifer)
  • Baleskapress - Publicações & Marketing
    Marketing & Advertising Assistant
    Baleskapress - Publicações & Marketing Apr 2008 - May 2008
    Porto Area, Portugal
    - Find new advertisers for Happy Woman Magazine;- Find new partners to develop promotions;- Develop and implement promotional events for the advertisers of the Happy Woman Magazine.
  • Ponto A
    Project Manager
    Ponto A Jan 2008 - Mar 2008
    Porto Area, Portugal
    New Business; Project, Client and Account Management.
  • Muris | Grupo De Comunicação
    Junior Account
    Muris | Grupo De Comunicação Mar 2007 - Jun 2007
    Porto Area, Portugal
    Client, Project and Account Management
  • Fatima & Figueiredo - Representações Texteis, Lda.
    Client Manager
    Fatima & Figueiredo - Representações Texteis, Lda. Nov 2005 - Feb 2007
    Porto Area, Portugal
    Client and supplier managementQuality control of home textiles, furniture, ceramics and glassProduction ControlSampling ControlClient: "The White Company - London"

Luís Manuel Gachineiro Skills

Marketing Management Marketing Strategy Marketing Communications Brand Management Advertising Marketing E Commerce Brand Development Brand Activation Online Marketing Digital Marketing Mobile Marketing Management Market Planning Project Management Team Management New Media Interactive Advertising Social Media Marketing Online Advertising Mobile Media Market Research Mobile Devices Product Marketing Digital Media Interactive Solutions Sponsorship Product Management Digital Strategy Integrated Marketing Corporate Communications Gamification New Business Development Interactive Marketing Creative Strategy Branding Experience Business Development Account Management Email Marketing Innovation Corporate Branding Advergaming User Interaction B2b Marketing Web Analytics Seo

Luís Manuel Gachineiro Education Details

Frequently Asked Questions about Luís Manuel Gachineiro

What company does Luís Manuel Gachineiro work for?

Luís Manuel Gachineiro works for Caetano Automotive Portugal - Distribution

What is Luís Manuel Gachineiro's role at the current company?

Luís Manuel Gachineiro's current role is Social Media and Brand Activation Coordinator.

What is Luís Manuel Gachineiro's email address?

Luís Manuel Gachineiro's email address is lu****@****ail.com

What schools did Luís Manuel Gachineiro attend?

Luís Manuel Gachineiro attended Insead, Católica Porto Business School, Lisbon Digital School, Universidade Fernando Pessoa.

What skills is Luís Manuel Gachineiro known for?

Luís Manuel Gachineiro has skills like Marketing Management, Marketing Strategy, Marketing Communications, Brand Management, Advertising, Marketing, E Commerce, Brand Development, Brand Activation, Online Marketing, Digital Marketing, Mobile Marketing.

Who are Luís Manuel Gachineiro's colleagues?

Luís Manuel Gachineiro's colleagues are João Pereira, Miguel Batouxas, Igor Sousa, João Reis, Miguel Batouxas, João Carneiro, Inês Esteves Cardoso.

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