Marketing Coordinator
-Collaborated with Chief Development Officer and Senior Manager of Marketing Communications to develop and execute marketing campaigns utilizing social media platforms, including targeted paid advertisements, contests, and innovative strategies to increase engagement and followership.-Cultivated strategic partnerships with pertinent organizations, including NBA Cares and MLB Players Trust, and influential figures to increase reach, brand awareness, and engagement.-Oversaw comprehensive monitoring and analysis of marketing metrics, harnessing social media insights across Facebook, LinkedIn, X, Instagram, and YouTube to inform data-driven decision-making and optimize campaign performance.-Proactively sought and secured opportunities to showcase Learn Fresh programs and executive leadership through high-impact placements in national and regional media outlets, conferences, and other relevant platforms.-Led the creation and distribution of educational resources tailored for STEM educators, fostering collaboration within the educational landscape.-Managed paid social media ad campaigns on Facebook and Instagram, executing campaigns, conducting monthly performance reporting, optimizing through data-driven insights, and allocating budgets to maximize engagement, reach, and brand awareness.