Gad Romann is the founder and president of Brandwidth Global, a consumer insight group that uses powerful cognitive science-informed methods to uncover the consumer experience and generate deep insights. Brandwidth specializes in rapid innovation so its clients can quickly improve current products and/or develop new ones that target consumers’ authentic needs and desires.Several factors differentiate Brandwidth:1. An interdisciplinary approach: The Brandwidth team includes PhDs, MDs, and other industry experts in fields as diverse as psychology, medicine, and anthropology.2. A global approach: For all international projects, Brandwidth hires individuals from the countries it is targeting in order to leverage linguistic and cultural context.3. A qualitative and quantitative approach: By using techniques from both ethnography and data science, Brandwidth goes both deep and wide.4. A consumer experience-driven approach: Most importantly, Brandwidth understands that above all, a positive consumer experience is the key to success. Brandwidth discovers how to make this happen.Gad has had held senior posts at marketing firms such as Saatchi & Saatchi and JWT, and developed major strategies and platforms for clients including IBM, Coke, Ford Motor, Merck, Boehringer-Ingelheim, Schering-Plough, Proctor and Gamble, Novartis, Verizon FiOS, AARP, Pfizer, Sony, Merrill Lynch, Time Warner and the U.S. Army. An industry expert, Gad frequently speaks on CNN, ESPN, and Fox. He has lectured at the NYU School of Business and Wake Forest’s Babcock School of Management.