Gaël Deheneffe Email & Phone Number

Signes, Paca, Fr

Signes, Paca, Fr

Rio De Janeiro, Rj, Br

Owned the Match Group business in LatAm including reporting, team management and P&L:- P&L management, strategy and budget forecasting- Product innovation and development: web, mobile web and native applications- Online and offline marketing, brand positioning, go to market strategy including Facebook Ads, Google AdWords, affiliate marketing, celebrity marketing, social media, brand partnerships and events- PR strategy with agencies in 5 countries, local spokesperson (TV, radio, press)- Managed team of 50+ including offline marketing, paid acquisition, product, analytics development, web ops, customer care and finance- Multiple experiences with platform migrations (migrated 12M user base from Rio to Dallas platform)- Managed LatAm marketing team for Tinder including brand campaigns, product launches in the market, and partnerships turning Brazil #2 market for Tinder in terms of MAU

Dallas, Texas, Us

Head of product strategy including web and mobile applications for the LatAm markets of Match.com:- Defined the product roadmap and lead execution to deliver a great user experience of iOS, Android, mobile and desktop applications- Launched new features across both mobile and web platforms to increase revenue and profitability- Synthesized customer insights & quantitative data into product concepts and requirements- Conducted A/B testing and performance analysis to drive revenue growth- Coordinated the CRM strategy via email marketing and push notifications to optimize client life cycle- Managed high-performing teams of product managers and designers and partnered with developers, quality analysts, and marketers to bring the features to production- In charge of LatAm customer care team

Paris, Île-De-France, Fr

Led cross-functional teams to manage and deliver all product projects on time and within budget;balanced product requirements and market impact against time to market and project risks- Managed cross-functional teams, such as engineering, QA, marketing, customer care, businessdevelopment and external partners through projects and product life cycle- Coordinated project schedules and timelines with a remote team (Dallas, TX) and ensuring effectivecommunications within the cross-functional team- Implemented and managed work flows, processes and daily operations to ensure efficiency andinnovation- Implemented a quality assurance operation from scratch- Conducted the migration of LatAm user base from database/product in Dallas to database/product inRio de Janeiro (12M users) with minimum business impact- Coordinated improvement of analytical infrastructure and tools for product and marketingperformance analysis- Outsourced customer care and turned a 10h/5 days a week support operation into a 24/7 customercare operation

Paris, Île-De-France, Fr

- Responsible for increasing customer acquisition, sales conversion and customer satisfaction- Created and executed the product roadmap (back and front-end) to meet business objectives & goals- Monitored key conversion metrics to support continual optimization of the product and business plan- Managed products with geographically dispersed teams (Spain, Italy, Holland, Germay, UK and Scandinavia).

Issy-Les-Moulineaux, Île-De-France, Fr

- Managed, maintained and developed relationships with partners of the music and film industry- Coordinated all aspects of daily production of the entertainment channel, including editing, publishing, and programming of the channel pages.- Organized communication and visibility events in Europe (UK, Spain, Holland)

Masters Of Business, Marketing, Internet

Master Of Business International Exchange Program, Business

Bachelor, Business/Managerial Economics