Every 14 seconds a woman is diagnosed with breast cancer somewhere in the world.-9 in 10 breast cancers are treated with surgery-And yet, 1 in 3 surgeries result in wound healing complications such as skin necrosis or infection - 1 in 5 require re-operation to fix them. By preconditioning the skin and prehabilitating the body, it is possible to improve these outcomes significantly and reduce re-operating rates by 50% and hospital stays for women undergoing breast cancer surgery. > MedTech Innovator accelerator 2024 > Texas Medical Centre Innovation factory accelerator 2024 > Winner MedTech World Femtech product of the year 2024

I support the promotion of the Paralympic movement to push the boundaries of access for all, change attitudes towards disability and serve the national inclusion agenda.I specifically advise the Board on partnerships, commercial and digital marketing strategies to achieve long term financial sustainability.

Bootstrapped the app from 0 to 1M downloads in 200 territories in less than 3 years. As the first employee of the balance app, I worked directly with the founders to build the balance brand, lead product development, recruit and develop a highly effective team, and create B2C and B2C revenue models. Successful exit.-First menopause app to be ORCHA accredited and included in the NHS app library through building strong brand equity and credibility-Signed over 100 corporate clients such as Diageo, Kerry, Rolls Royce, including securing a number of global and European contracts by developing an integrated corporate offer from the ground up-Built and launched a paid subscription model on the app, acquiring customers worldwide and making the product profitable in its first year-Worked with government and corporates to address gender gap in the workplace and built first menopause formula to calculate economic impact- Multiple Apple Awards, BioNow product of the year award, first cohort of Apple developers accelerator.

Led a multi-disciplinary team of over 30 responsible for the long-term brand strategy and delivery of product launches across the entire Panasonic, Technics and Lumix consumer products portfolios managing an annual budget of over £7M and winning multiple campaign awards.Responsibility for advertising, PR, digital marketing, trade marketing, customer insights and partnerships. -Highlights include successfully launching the Lumix and Viera TV brands in the UK market partnering with UNESCO, Raindance Film festival, Team GB and Rio Ferdinand.-Setting up end to end processes throughout the company to accelerate the Amazon business -Creating the award winning online film school with millennial brand VICE which resulted in doubling brand consideration for Lumix in the UK for the film makers audience.- Guest speaker at International Olympic Committee’s global marketing seminar: addressed the world’s top 60 National Olympic Committees with strategies on ' How to engage with brands and unlock investments”

Led the London 2012 Olympic Games Digital Marketing Campaign Globally-Deployed the Industry's first "Flag Tags" Facebook Face Painting app achieving highest mobile app engagement amongst all International Olympic Committee partners, and x3 Panasonic audience on Facebook during the Games. - Partnered with and manage rights of Neymar Jr and GB Olympic medallist Gail Emms-Delivered real time Digital Out of Home campaign, and over 100 pieces of press coverage including an interview for the Financial Times titled "Brands who won Digital Gold"

Recruited by Panasonic UK to build its Digital and E-commerce capabilities from the start. Throughout career has evolved the Panasonic's Digital presence with new disciplines establishing the most digitally advanced Panasonic subsidiary in the world today and leading global innovations.-Highlights include building and launching the first e-commerce channels for Panasonic, generating over a million turnover-Developed award winning and industry's first YouTube video content series featuring Dynamo magician delivering over 15 million views without any paid media.

- Organisation of annual European Technics Seminar and Panasonic European Convention showcasing Panasonic's new innovations to retailers and journalists.- Coordination of Marketing activities in Europe for the Audio and Home appliances categories. Developed marketing strategy with HQ Japan and deployed campaigns in key territories.

I worked as an analyst in the Sponsorship & Advertising Team, primarily focusing on market research, analysis and reporting of competitor's ‘gorilla activities’ during the 1998 Soccer World Cup.