Based on the principle that trust and mutual understanding between the players in the media value chain is at the heart of any successful project, [AD]TER EGO aims to help these different players. For brands: know how to brief, invest their media strategies with full knowledge, find the right models and the right partners to achieve this, and thus help defend media budgets and enhance the role of media in brand communication.For agencies, media sales houses and adtech companies: understand their positioning, their strategies and the tools they use to boost brand media performance. For all: to reflect on the right remuneration models and levels, to define fair and responsible objectives with the right KPIs in line with market trends. And why the name [AD]TER EGO? The alter ego is the person you trust. [AD]TER EGO is the trusted partner who acts in your interests and helps you achieve your media objectives.

In France & Belgium: Associate Director with the key objectives of :Managing the P&L (business plan, revenue and operating profit)Overseeing 100+ clients Managing a team of 20 professionals +Managing media & tech market relationship (agencies, Union des Marques, media and adtech saleshouses...)Since May 2023 - on top of my France & Belgium role, leading the "Media Management" practice in Europe, including agency selection process, operating models review, strategic consultancy, C-suite training. Member of Europe Executive Commitee.

Advice senior clients on media efficiency & effectiveness across multiple vertical industries (Consumer Health, Travel, Automotive, FMCG, Retail, Luxury)Develop and promote products/services (media benchmark, paid digital optimization, agency pitch management, process review, ROI modelling and econometrics, online/offline integration...) Overseeing digital-first advertisersDevelop new biz/in biz on digital (200% growth in 2 years)

2012 - 2015: France perimeter- Build from scratch the digital offer in France for all digital channels (Display, Video, SEA, SEO...) : Develop digital and technical fees audit methodology, create and manage databaseDesign programmatic media selection process methodology - Lead and upskill the digital team, recruit new talents to support the growth- Direct reporting to our CEO France2016-2018: global perimeterRoll out the Digital media services portfolio throughout our 16 offices and our partners networkIncubate and lead Digital media services portfolio globally Represent Ebiquity during market conferences on digital topics - like WFA, ISBA, ANA, UDA, SRI, UDECAM. Example in 2018: active contribution to co-write UDA guide on "programmatic : reinforcing trust."

In direct relation with the CEO in France, within Netbooser acquisition departmentManaging a team of 12 professionals (Sales and SEA experts) Design of internal process including change management, automation of tools to generate efficiency gains and cost control Accountable for a €1,5M gross margin P&L (business plan, revenue, invoicing process)Managing the growth of a client portfolio: negotiating fees, drafting contracts, monitoring the retention rate

Operate strategic recommendations on digital media for multiple vertical industries ( classified ads, Telco, High Tech, Luxury, Consumer Health, Travel, Pharmaceutical...)Buy and optimise digital media channels : Organic and Paid Search, Display, Affiliate MarketingSet up campaigns: Tarfficking & TrackingSales adminstration: financial follow-up, margin table, invoicing process