Gaëlle Devidal Email & Phone Number

Ville De Paris, Île-de-France, France

Paris, Île-de-France, France

Paris, Île-de-France, France

• Responsible for defining and rolling out brand strategy, crafting and executing marketing and communication action plans for Disneyland Paris’ exclusive offer.
• Marketing Strategy: -Analyze market trends and consumer insights through desk research, benchmarking, customer data analysis, collaboration with Consumer Insights department.- Build brand platform.-Define strategic.
• Branding: -Manage new branding for Disneyland Paris’ private experiences and events.-Develop graphic & copywriting identity, brand assets (key visuals, official texts) with internal departments and specialized external.
• Operational Marketing and communication:-Manage creative and communication agencies (brief creation, deliverables follow-up, post-mortem).-Project management.-Co-define and create relevant tools and content for sales.

Paris, Île-de-France, France

• I help brands and businesses to better understand their customers and to create value.Marketing Strategy:
• External analysis: competitive environment analysis, market research, new trends watch
• Internal analysis: product portfolio, customer journey, positioning, digital presence, communication activations
• Branding: creation of the brand platform and brand identity
• Strategic recommendations and marketing & communication plans (objectives, tactics, activations, roadmaps)Operational Marketing:
• Sales tools creation (ex: brochures)

• As the social listening entity of Webedia group, Semantiweb collects and analyzes consumers' voice on every digital place thanks to a technology based on semantics algorithms (IA application).In charge of Beauty.
• Creation of data thesaurus and data quality/relevance check in cooperation with the technical team
• Production of qualitative and quantitative studies: social media reportings, products' launch tracking, identification of emerging consumer trends, customer care data analysis (from Salesforce), influencers tracking...
• Growth opportunities' identification and marketing recommendations (strategic, operational, digital)
• Big data structuring (clusters for smart data) and KPIs set up for quantitative dashboards
• Creation, development and run of interfaces / sites to display data for our clients

• In charge of all face makeup franchises in relation with skincare: anti-aging (Capture Totale, Dior Prestige), whitening (Diorsnow) and the Backstage Pros products.Opportunity to be involved in various and enriching.
• Participation to upstream work, especially market studies: best-sellers study, benchmark of competitors, key trends analysis, market research...
• Sell-in and sell-out analysis using Orion, Decision Key ( NPD) and Beauty Research
• Participation to the developpement of 360 launching tools: merchandising, edition (brochure, sampling cards), looks, visuals (institutional, packshots), internet...
• Participation to the product development process: conceptual research, packaging, formulation...
• Operational support: products' shooting, mock-ups, translations...

Shanghai City, China

Junior Consulting Project for Ralph Lauren China. During 4 months, I worked on very challenging issues about retail operations and customers' understanding. It was an ideal time to get an in-depth understanding of the Fashion industry and the Chinese luxury market.

Région De Paris, France

• Parfums Givenchy - LVMH Fragrance BrandsOpportunity to work with two Product Managers on the Lips & Nails segment, Face Powder segment, Autumn-Winter Collection and Croisière Collection, for a comprehensive view of the.
• Participation to upstream work: annual business review, best-sellers study, benchmark of competitors, market research...
• Participation to the products development: conceptual research, technical and formulation development, 360 launching tools...
• Operational support: products' shooting, mock-ups, translations...

Brisbane, Australia

• I had the pportunity to work with a highly awarded digital agency in Australia
• Developing Brightlabs Marketing strategy
• Developing marketing and sales campaigns, segmentation of clients and development of varying value propositions
• Furthering business development activities
• Creation and dissemination of marketing collateral
• Attending client meetings

Master Of Science (Msc) In Management, Marketing/Marketing Management, General

Activities and Societies: Tutoring program - Trait d'Union Multi-campus Multi-quartiers - (2011-2012), Déclic photography association.

Classe Préparatoire En Lettres Et Sciences Sociales B/L

Two years higher education in preparation for the national competitive exams to leading Business and Engineering schools.

High School Diploma, Graduated With Honors

Economic option. English cultural option.