Gaetano (Guy) Guzzo Email & Phone Number

St-Hyacinthe, Quebec, CA

Sales, Business Development, Customer Insights, Animal Health, Pet Specialty, CPG

Vancouver, British Columbia, CA

• VetCare is an acquirer, owner and operator of a community of practices in Canada
• Recruiting, training, and mentoring a results-oriented business development team of up to 3 individuals
• Outlining performance objectives, providing ongoing coaching, and assessing performance, and enhancing the sales & relationship experience of the Business Development Team. The results were 23 acquisitions ($60M.
• Implement and utilize sales development tools and CRM (Salesforce) systems to track team performance and measure KPIs, resulting in deepening relationships with veterinary clinic owners through account management and.
• Provide strategic insights, gained through many different industry sources, to improve operations of community clinics, clients and patients by working with CEO, CFO, Category Development, Marketing, People & Culture.
• Negotiate Enterprise Supplier Partnerships (Mars, Colgate-Palmolive, Nestle, Zoetis, Merck, etc) that are focused and aligned on long term objectives of VetCare through meetings, contracts, and value-add initiatives.

St. Louis, MO, US

• Developed Strategic plans to shape brand strategy and drive growth by being primary business partner for CEO, Division Lead, marketing and sales teams ensuring targets were achieved
• Strategic initiatives, rooted in data analytics (Tableau), provided to sales team and marketing, drove marketing plans and sales stories that ultimately increased sales by 15%
• Implementation and integration of advanced CRM (Salesforce/Veeva) system for sales team to drive efficiencies and revenue.
• Provided strategy on optimal launch plans built around shopper drivers with a 5Pfocus through monthly updates and developing category selling stories to drive brick & mortar and e-commerce revenue
• Drive revenue growth through Shopper Insights by analyzing & leveraging market data (Neilson, ImpactVet), trends and shopper drivers to shape content and have broader implications to portfolio and brand development.
• Elevated Nestle Purina as the Voice of the Category & Shopper though leadership role regarding all category management projects at accounts, and be the contact point for Shopper Insights, & Shopper marketing activation.

St. Louis, MO, US

Position SummaryThis position is responsible for developing retail capabilities and activation strategies within the shelf, aisle and retail environment with targeted customers. * Implemented Category Development Plans at targeted accounts within Pet Specialty & Veterinary Channels* Developed and presented business reviews on an annual, quarterly and.

Leverkusen, North Rhine-Westphalia, DE

• Accountable for generating territory sales at or above the established sales goal.
• Accountable for maintaining expenses at or below territory expense budget.
• Develops and utilizes selling skills to identify and satisfy and exceed customer needs.
• Plans activities and promotional efforts.
• Regularly calls on enterprise customers and influence thought leaders to increase sales of Bayer products.
• Organizes and conducts product training seminars.

• Supplied technical information, programs and strategies to maximize profitability for veterinarians and increase market sales, especially service contracts.
• Signed 45+ clinics to service contracts. Of these 45, 10 were with Veterinary groups of clinics.
• Promoted products for Dispomed and other companies including Tuttnaeur, Concord medical supplies.
• Worked closely with clinics to improve veterinary equipment and maintenance.
• Implemented new product launches and merchandising to capture market share and increase revenues.
• Directed internal company resources in support of customer accounts and to achieve sales to various clients such as VetStrategy, PetVet, OVG and others.

• Supplied technical information, programs and strategies to maximize profitability for veterinarians and increase market share for companies represented.
• Promote products for several Animal Health Companies including Abbott Animal Health, Mila, Apotex and Nutro.
• Work closely with retailers to improve profits in food sales, toy sales and various sundries. An example of this was to gain the business of a specific pet retailer from another distributor. This turned into a 50%.
• Communicated product and pricing information to various key accounts such as Pet Smart, Petcetera, Pet Valu, and Veterinary Purchasing. This lead to an increase in sales to Veterinary Purchasing.
• Direct internal company resources in support of customer accounts and to achieve sales targets.
• Monitor custom projects and collaborate with team members at large to meet key milestones and deadlines.

• Increased the exposure of NewTrix by forming a partnership with the Toronto Blue Jays as the "Dog Day 2006" supporter. Strategically managed and liaised with key customer and corporate accounts such as Pet Valu, Global.
• Provide support for NewTrix at various trade shows such as CVMA, PIJAC, OVMA, OAVT, AAPS (www.tavm.org/scalpel/TAVM_ScalpelApr2006.pdf ) and Woofstock.
• Managed and supported the distributors and retail clients of NewTrix products to ensure the proper listing and accuracy of product lines.
• Developed a high level training program that ensured a complete product line understanding andan increase in sales.

Bachelor Of Arts (B.A.), Major(S); Geography And Sociology; Minor(S); Psychology

Certificate, Project Management

Certificate, Small Business Administration/Management

Business Administration And Management, General