Marketing Specialist
Online Courses For Dentists
Kamloops, British Columbia, Canada
🦷 I work as a producer at an online school for dentists, I bring a diverse skill set and take on a comprehensive range of responsibilities, working diligently to drive success:- Develop and implement marketing strategies for the launch of educational courses with a $1,2 million turnover in 2022- Direct a team of 2 full-time copywriters, 1 designer, and a technician specialist- Collaborate with experts (dentists) to create courses and marketing materials, such as course descriptions, promotional videos, and bonus materialsImplement content marketing strategies and manage social media presence, including creating and scheduling content, engaging with followers, and analyzing metrics- Manage the company's email marketing campaigns, including creating and sending email campaigns, analyzing results, and optimizing campaigns for better performance- Conduct market research to identify target audience needs and understand consumer behavior (surveys, polls, interviews)Planning and execution of webinars and other virtual events related to course launches (voice chats, live broadcasts, zoom)- Develop and manage Facebook Ads campaigns for course launches, including targeting, ad creative, and budget management - $70,000 - advertising budget in 2022- Work closely in a team of more than 25 people (remotely) We recently launched our English department, and so far, we have managed to gain 4000+ dentists in our community. And we've launched 3 courses with 150+ participants.