Beth Gaff Email & Phone Number

San Jose, CA, US

San Jose, CA, US

San Jose, CA, US

• Built and led Product Operations team to develop, execute and continuously improve Software Development Lifecycle best practice planning, program, and operational processes working collaboratively across the Commerce.
• Led continuous improvement of product portfolio planning processes incorporating Engineering lean and agile methodologies for improved product predictability.
• Built and led effort to implement OKR practice for the 300+ Adobe Commerce product and technology team members, later adopted across all of Adobe.
• Created and implemented go-to-market / launch readiness processes for Commerce releases improving release awareness by 60% across stakeholder teams.
• Led creation and execution of the Adobe Commerce product-focused annual and bi-annual planning processes increasing cross-team goal alignment by 100%.
• Led Commerce product integration into Adobe IT systems and processes partnering with IT.

Newbury, Berkshire, GB

• Entire HPE software business was spun off and merged with Micro Focus.Designed and implemented services for Security and Big Data business units inclusive of product design, process and system implementation.
• Launched “value-added” service that generated an incremental $18M in revenue over 3 years.
• Implemented revenue growth strategy streamlining service offerings to grow revenue by $23M.
• Led operational integration of $21M in annual support revenue for Voltage acquisition.

Houston, Texas, US

• Designed and implemented services for Security and Big Data business units inclusive of product design, process and system implementation, end-to-end go-to-market readiness inclusive of sales, partner and operations.
• Launched “value-added” service that generated an incremental $18M in revenue over 3 years.
• Implemented revenue growth strategy streamlining service offerings to grow revenue by $23M.
• Led operational integration of $21M in annual support revenue for Voltage acquisition.
• Led Services implementation into automated quoting business transformation effort in Salesforce.

Houston, Texas, US

• Led design and implementation of sales programs and projects to increase revenue, improve sales rep efficiency, and drive operational process and systems improvements.
• Led annual planning process collaborating across all functional areas of the Security business unit; driving all organizations to participate and buy-in to achieve a well-rounded, aligned and complete go-to-market.
• Implemented cross-functional cross-sell and upsell sales programs that generated $14M in revenue from an incremental $76M in pipeline.
• Led business recovery effort to correct Sales Rep “quota crediting” issues on $27M in Security product bookings to fix commission errors, inclusive of process re-design (special project).
• Led business recovery effort that increased support service renewal rate from 33% to 82% on $23M in 1st Half revenue.
• Led operational process and system integration for Tipping Point acquisition.

Houston, Texas, US

• Led project that created analytics tool to provide 360 view of Software customer information.
• Implemented sales tool that provides Sales reps with sales leads using predictive analytics.
• Project managed Big Machines quoting tool implementation during ArcSight acquisition/integration.

Houston, Texas, US

• Led strategies and programs to ensure $450M in annual Americas support service bookings.
• Co-led creation/restructure of $500M support service contract administration business unit inclusive of annual business plan development, COS forecast, annual budget and resource capacity plan.
• Led operations integration, process design and team enablement for HPE acquired companies; including Peregrine systems ($60M) and Mercury Interactive ($200M).
• Led WW contract separation project removing Software assets from combined hardware/software support contracts to create Software-owned $500M customer base (Special Project).

Houston, Texas, US

Responsible for post software license sale account and project management for 30+ HP software customers representing over $7.7M in annual software maintenance revenue. (Novadigm, Inc. acquired by HPE in 2004)

Rosemont, IL, US

• Co-led end-to-end launch of new telecom business for Cable TV provider on-time and on-budget.
• Led telecom product re-launch to generate an incremental $8M in revenue.
• Led large-scale telephony customer care, provisioning and billing system implementation.

US

• Led website re-design effort consolidating product information to target $60B telecom market.
• Led Go-to-Market and marketing strategy portion of business model plan for e-commerce startup
• Led Quote to Cash process redesign for large cable TV provider to improve getting revenue in the door

Masters Of Business (M.B.A), Business

Bachelor Of Science - Bs, Finance