As the SVP - Marketing at Pristyn Care, I lead the marketing strategy and execution for a healthcare startup that aims to transform the patient experience and improve healthcare outcomes. I leverage my expertise in omni-channel marketing, analytics, and product to drive business growth, customer acquisition, and retention across multiple platforms and touchpoints.With over 17 years of experience in marketing, I have built and scaled 3 consumer habit-changing product/tech-led businesses - iQOO (Vivo), Foodpanda and Printvenue - in the highly competitive and dynamic e-commerce space. I have a strong interest and passion for product, growth, and scaling up modern technology-led businesses in the B2C domain. I am always eager to learn and explore new opportunities and challenges in the marketing field.