For clients dealing in industries like Education, Food Beverages & Restaurants and Home & Personal Care

Heading Marketing & Sale campaigns for over 20+ categories in Electronics, computers & homeMarketing Planning & Merchandising• Strategize Marketing Calendar to drive business goals (GSV, Units, Margin), basis customer life cycle, market trends, events• Collaborate with marketing, design, content, product & merchandising execution team, for timely and efficient delivery• Drive traffic to promotions by integrating with online & offline channels i.e. Direct, SEM, Social, SEO, PR, Newspaper, Radio • Offline retail market insights to identify brands, products, for campaigns like Accessories store ( Nehru Place); GSV ↑3x• Spearheaded team of 20 for Diwali’16 Campaign strategy & execution, achieved GSV targets by 200%; Awarded Best Team• Ideated & executed campaigns like Deal of the day, GI60, Super Value Store increasing repeat users by 50%• Generated 40L+ INR additional Gross Sales Value(GSV) on peak sales days by streamlining notification processProject Management• Improved discoverability & user navigation by defining customer decision trees for 20+ categories; 25% ↑ in product listing• Introduced product features- Home page widgets, Storefront designs, Bundling feature on product pages (Cart size ↑ 10%)• Ideated & executed Big Brand Theory campaign to on-board brands & promote seller ads; raised monetization of 1Cr INR• Launched Native Merchandising Panel which helped reduce execution time by 80% Campaign Analytics• Pre- & post campaign data analysis, like click stream analysis, conversion funnel insights• Conduct A/B tests to do customer & region segmentation; Increased GSV by 1.5x• Increase user retention & acquisition by personalized targeting using automated segmented emails & push notifications• Periodically perform customer gap analysis & price point analysis, thus assisting BD Team to source products at right price• Built Dashboards & report templates for campaign performance metrics- helped to half time for deal selection

Product Development- App & m-site• Successfully launched app & m-site from scratch; achieved business growth by 3x and traffic by 10x• Defined product flow basis consumer analytics & competition research; interfaced with tech agency for development• Integrated & utilized MIS & Google Analytics reporting system for tracking; improved conversion by 5%Digital Marketing: Led team of 2• Increased traffic using channels like Affiliates (CPL, CPC), GDN, SEM; decreased CPL by 46% and increased new users by 30%• Created customer clusters for new and repeat users to increase customer life cycle value

• Negotiated & on-boarded 15+ brands like LG, Bose, Panasonic, Samsung; managed and executed end to end branding and marketing campaigns for them; achieved monetization of over 5 Cr INR• Strategized INR 30 Lakh mobile campaign for ITC (Sunfeast); achieved conversion of 2%• Designed & executed campaigns to drive traffic, branding, lead generation, app downloads and customer engagement with all mobile media (SMS, OBD, USSD, M-Radio, In-app Ads, Rural Marketing)• Data based precise target segments using Airtel customer attributes like data usage, location, ARPU & more• Conceptualized ground-breaking idea of using CLI; successfully implemented for 5 e-commerce clients to drive traffic by 30%

• Led the conceptualization & implementation of the theme for the Rs 30 lakh Annual Fest - Quo Vadis• Development activities for junior batch to increase the interaction among themselves and with senior batch

Project: Conceptualizing & Structuring a Consumer Profiling Framework – for Digital Landscape• Identified existing gaps in formulation of Digital Media Strategy at MRM• In depth analysis of the issues & prioritized how the process should be followed for profiling consumers• Collected data through FGDs, detailed interviews and brain storming sessions with the employees, conducted secondary research through research papers, reports• Formulated the Framework, did further detailing of all the major categories• Used my experience & learning from the project & replicated the process for ITC & was awarded with a PPI for the same from ITC

Project to understand & develop/optimize the working structure followed by Deepalaya- Interacted with the staff, students, ladies to understand the working curriculum, funds allocation basis which suggestions were made for funds optimization thus helping to introduce new courses & hire more faculty- Conducted Counseling sessions, Personality Dev. Classes, Community Drive for students, ladies

Led a team of 20 students to introduce & organize the Annual Flagship event “CCET’s Got Talent”