Built an operations management platform for the on-the-go (field) workforce in the home healthcare market, with the aim of increasing productivity and improving clinical outcomes. The eventual vision was to become a SaaS-enabled network player. Failed to identify an efficient distribution channel and faced regulatory head-winds. The venture was funded by Accel Partners. The team was acqui-hired by Walmart Labs; I decided to re-join Google. One of the most fast-paced learning experiences of my career.

Worked closely with Subrata Mitra and Ajay Sethi along with other partners. Developed a broad understanding of various markets, products, and business models along with how to grow/scale businesses. Also got to know amazing founders in different domains.

Was one of the early members of Google Ad Exchange's core optimization team where we led several efforts to grow revenue and build a differentiated product offering.- Grew revenue from tens of millions to $1B+ during my tenure.- Our work led to 10+ patents and several research publications at top-tier conferences.Featured thrice in most influential publications out of Google:https://research.googleblog.com/2013/06/excellent-papers-for-2012.html [Two papers]https://research.googleblog.com/2012/03/excellent-papers-for-2011.html