Gagan has 20+ years of experience in Marketing Communications across B2C and B2B – Advertising & creative, Product Strategy, Media planning, Digital & Social, PR, Retail and Events. - Adept in managing overall Brand & Marketing activities to achieve desired Revenues & market-share metrics.- Resourceful in people management, communicating effectively across Management levels and in building strong inter-personal relations.- Demonstrated success in developing & implementing strategic marketing & communication plans to improve product positioning, brand management, advertising & competitive market share.CORE COMPETENCIESOrganisational Growth InitiativesStrategic ThinkingEffective PlanningCommunication Management across B2C and B2BATL/BTL, Media, Digital, Social, PR, RetailBrand Building Strong Analytical SkillsTeam Building & Motivation1. Strategise overall communication roadmap based on product roadmap and budgets2. Design creative campaigns to build brand image and create product awareness based on understanding of the Product, the Brand and the target audience3. Develop specific media objectives for effective Media planning/buying bringing efficacy to communication plans4. Spear-head large scale multi-media campaigns from their inception to execution and evaluation.5. Adopt new age Media & Innovations to effectively reach the youth audiences6. Build brand visibility at Retail in conjunction with operational business requirements7. Analytical evaluation of consumer and market trends - category understanding, brand positioning, purchase behaviour & communication effectiveness viz-à-viz competitionHaving worked with International brands from finance, health, technology, government, PSU, consumer durables, FMCG, media, telecom, automobile, retail, hospitality gives the most diverse experience.