Gagan Ratra Email & Phone Number

Charting out growth marketing exercisePerformance Marketing, social media, email marketing, search engine optimisation

New Delhi Area, India

New Delhi Area, India

- Accountable for coordinating the identification, pursuit and generation of new business opportunities, market & promote the company's software development services to potential clients in the US - Identify & develop new business opportunities, keep track of leads generated by business development team, qualify the leads into opportunities, send quotation/proposals, response to RFI/RFP to start new business relationship.- Oversee and execute successful sales and marketing strategies, achieve sales targets of generating sales leads, identifying right prospects, establishing necessary contacts and setting up phone appointments for progress in the sales and finally closing the deals. - Co-ordinate with existing clients to maintain an open channel of communication about our project work.- Tapped various marketing channels including the new media (social media)- Established various marketing & business development process.- Improved existing business development processes at various levels including lead generation & lead qualification.

- Supporting US Citibank's inbound process for credit related financial solutions meeting daily/weekly/monthly targets.- Selected as first from India to serve post-implementation of new system software.- First to achieve 130% customer satisfaction in a shortest span.

- Conducted marketing research activities, analyzing trends, competitor analysis to devise future strategy for e11 web based help desk software.- Created various manual including market research manual, business intelligence manual, sales support manual.- Introduced the online product demo verification process carried out on daily basis.- Provided online web support prospects/clients via live chat.- Supporting sales management, lead qualification, responding to RFP/RFI, scheduling product demo for prospect.- Customizing demo product based on prospect's business/workflow requirements.- Introduced business intelligence reporting, Data mining.- Introduced performance matrix for sales team.- Conducted training for team members on new processes.

Internet Marketing activities: managing web traffic management, search engine marketing, link building, ad campaign management, maintaining websiteAutomated link management and created SEO and link management manual

- Managed and serviced accounts worth 200K+ of International repute.- Created the client database for better client relation management.- Streamlined the support and renew service.- Managed the support and renewal invoicing, payment follow-up.- Managed the sales and post sales documentation process.- Created account management process manual to provide clarity on roles for associated members.

- Member of Organizing Committee and Marketing team for International Conference, Seminars and Workshop.- Marketing International Research based management journal- Managing Conference, Workshop, Seminar website