Isabelle Gagnon Email & Phone Number

Brand management, marketing orientations and strategies, media placements, traditional and digital communications, public relationsMain clients:• Ôrigine artisans hôteliers network - since 2022 (general management)• Wakefield Mill Hotel and Spa - since 2021• Domaine Château-Bromont - since 2021• Ôrigine artisans hôteliers network - since 2019 (marketing)• Tourisme Lanaudière - 2019 to 2023• Auberge du Lac Taureau - since 2019• Estérel Resort (Évolution and… Show more Brand management, marketing orientations and strategies, media placements, traditional and digital communications, public relationsMain clients:• Ôrigine artisans hôteliers network - since 2022 (general management)• Wakefield Mill Hotel and Spa - since 2021• Domaine Château-Bromont - since 2021• Ôrigine artisans hôteliers network - since 2019 (marketing)• Tourisme Lanaudière - 2019 to 2023• Auberge du Lac Taureau - since 2019• Estérel Resort (Évolution and emotion hotels, formerly Estérel Suites, Spa & Lac) - 2010 to 2019• AX Hôtel Mont-Tremblant - opening in 2018• Comfort Inn & Suites Mont-Tremblant - 2009 to 2011• Villas Summum - 2009 to 2011• Boisé du Ruisseau Clair - 2009 to 2011• Gestion hôtelière RevPAR - 2007 to 2018• Université de Sherbrooke - 2003 to 2007Highlights: • Major marketing campaigns for the online sale of gift packages (more than $25 million in sales in 5 years); • Revival marketing campaign for the Ôrigine hotels network (2.5 times the sales of previous years);• Content marketing strategy for Auberge du Lac Taureau (30,000 new Facebook subscribers in 11 months, and interactions more than doubled);• Precursor in e-commerce integrated with different websites; • Impactful annual marketing campaigns to make Estérel Resort stand out in the Quebec market (highest occupancy rate in its category, with several months at 100%; 97% growth in 5 years of the individual clientele, surpassing by 50% the corporate clientele; Christmas campaign sales multiplied by more than 5 in 4 years); • Precursor in the deployment of a content marketing strategy (social media, blog, thematic videos, more than 50 partner and guest influencers); • Media coverage of more than 100 in 2018; • Precursor in the design and deployment of adaptive websites; • Preparation of candidacy files leading to two Gold laureates at the Grands Prix du tourisme québécois. Show less

Brand management, marketing orientations and strategies, media placements, traditional and digital communications, public relationsHighlights:• Annual marketing campaigns to make Estrimont Suites & Spa stand out from the competition (highest occupancy rates in its category since 2008, with 38 consecutive days at 100% in 2018; 30% growth in 3 years of the individual clientele, which now surpasses by 85% the corporate clientele, with 65% individual vs 35% corporate);• Strategic… Show more Brand management, marketing orientations and strategies, media placements, traditional and digital communications, public relationsHighlights:• Annual marketing campaigns to make Estrimont Suites & Spa stand out from the competition (highest occupancy rates in its category since 2008, with 38 consecutive days at 100% in 2018; 30% growth in 3 years of the individual clientele, which now surpasses by 85% the corporate clientele, with 65% individual vs 35% corporate);• Strategic positioning of the brand "La suite vous appartient" and the hotel as a preferred destination for romantic getaways;• Precursor in the organization of an eight-week influencing campaign, combining videos, blogs and weekly contests to promote the wide range of activities offered in the Memphremagog region;• Preparation and presentation of candidacy files leading to a Gold laureate at the Grands Prix du tourisme québécois, two awards at the Gala reconnaissance Estrie, and among the 3 finalists at the Mercuriades as well as the Canadian Tourism Awards Show less

Orford, Québec

Marketing: Deployment of a new brand (Estrimont Suites & Spa), marketing orientations and strategies, media placements, communications, public relationsSales: Management and mobilization of the sales team, representation in various events and trade shows Highlights: • Bold advertising campaigns (highest occupancy rate in Quebec for a resort hotel, with 45 days at 100% in 2008) • Increase of awareness among all target audiences • Stabilization of sales in a difficult economic… Show more Marketing: Deployment of a new brand (Estrimont Suites & Spa), marketing orientations and strategies, media placements, communications, public relationsSales: Management and mobilization of the sales team, representation in various events and trade shows Highlights: • Bold advertising campaigns (highest occupancy rate in Quebec for a resort hotel, with 45 days at 100% in 2008) • Increase of awareness among all target audiences • Stabilization of sales in a difficult economic context Show less

Sherbrooke, Québec

Communications, public relations, media placements, customer relations Main clients: Transport Québec, Société de transport de Sherbrooke, Chambre immobilière de l'Estrie, Estrimont Suites & Spa

Sherbrooke. Québec

Communications, public relations, media placements, customer relations Main clients: Chambre immobilière de l'Estrie, Auberge Estrimont

Sherbrooke. Québec

Communications, customer relations

Bachelor, Communications, Writing And Multimedia

Activities and Societies: Vice-President of External Affairs (2002) and Press Attache (2001), Fédération étudiante de l'Université de.

Minor, Modern Languages