Gaia Pempinello Email & Phone Number

Luxembourg

GLOBAL DIGITAL OOH STRATEGY MISSION:Developing the digital strategy, coordinating the implementation at local level, supporting local initiatives to be in line with central guidelines, creating synergies and efficiencies among countries, new website launch (roll out in 12 countries), social media campaigns, influencers activations in 5 countries, shooting productions for new contents ( videos, visuals, image), materials developments.Managing creative and technical agencies.Working with several functions: marketing , trade marketing , sales , legal, media, IT, PR, e-commerce.

Luxembourg

GLOBAL BUSINESS DEVELOPMENTMISSION: GUIDE LOCAL BU’s & INTERNATIONAL CLIENTS MANAGEMENTDeveloping business case for potential launch products, coordinating BU’s for synergies and efficiency, supporting local markets to implement the strategic guidelines, analyzing markets trends and advising insights, leading a new process system development for international projects approval, evaluating new business model.

Luxembourg

MISSION: CREATE THE FIRST NUTELLA STORE IN THE WORLDSupported the development of Nutella store by connecting USA team, Nutella global team and the American retail consultants and by driving and planning the key steps of project. Studying benchmarks & researching market trends for strategic decisions. Managing partnership with Eataly chain analyzing data, building recommendations, opening 5 Nutella corners. Budget 3 €Mio. Worked on concept store and awareness of the brand OOH.

Luxembourg

MISSION: GENERATE AWARENESS AND TRIALS OF KINDER AND ROCHER IN B2B (UK, FRANCE, ITALY, USA, CANADA, RUSSIA)Developed new formats by coordinating countries teams and leading the coherency between the global strategy and the local implementation. Worked on B2B website from concept to implementation managing agencies. Tested the new Kinder pick & mix format in UK: 77 €k revenues FY (European best practice), increased the range and the efficiency of kinder minis project in France: 2.7 €Mio revenues, launched Rocher flow pack in UK: 200 €k revenues FY, new B2B website launched in 7 countries (UK, France, Australia, Italy, Canada, USA, Russia)

Luxembourg

ORGANIZER OF EVENTS BUILDING A PREMIUM EXPERIENCE Owner and CEO of Events Brand: Premium afterwork events concept.Creating events experience involving the middle business class of Luxembourg. Perseverant in searching exclusive locations, establishing solid relationship with partners and sponsors, scouting different artists, looking for surprising people and make them spend joyful moments. Managing communication and social media (FB 6K Followers), Connecting people.Key numbers: 20 events for year. Target: 25-40 y. young professional. Attendants reach: 600-1k people at event.• Sponsors: Diageo, Moet&Chandon, Pernod Ricard, Campari, Martini, Peroni, Heineken, La petite reserve beer, Amaro Lucano, Cooper gin, Stoli Vodka, Cenote Tequila, Mercedes, Mini Cooper, Konplott jewelry, Smets (luxury pluri brands) and Boggi clothes, Mac make up, real estate etc). • Performers: Live bands (Jazz, blues, rock, piano bar), music and dancers show, tasting, mixologist, photography exhibition, live painting etcEvents on request: Mercedes temporary store opening, 45 years bday of Concorde mall, Aperol 100 years official party in Luxembourg, Polo Club Luxembourg opening party. “Luxembourg night life award 2017” for the best event of year.

Luxembourg

Milan Area, Italy

MISSION: LAUNCH A PRODUCT LINE TO STRETCH THE TARGET Developed a toddler’s line (from the concept) gathering multiple departments (R&D, trade mktg, legal, medical, quality, supply chain) and managing creative agencies for packaging, marketing activities and digital contents. Leaded pack change process for all category (130 sku’s) aimed at improving consumption experience and on-shelf visibility. Revisited size & price strategy, business review, internal data, consumer profile, P&L. Launched the new toddler’s line: 400 incremental tons, 10 €K revenues, managed external suppliers, negotiating timeline and coordinating the work of other teams, built category packaging architecture guidelines, organized with PR department events in 7 Italian cities with 700 mums (40k FB)

Milan Area, Italy

Managed NPD processes to pursue new category (the best practice for Europe) working on new strategy implementation and sustaining sales team’s activity. Supported e-commerce launch, managed forecast volume, P&L, stakeholder’s relationships, trade shows organization.

Milan Area, Italy

KPI’s tracking (consumers & markets), pack restyling, support of ADV campaign/ above line with Young&Rubicam agency

Naples Area, Italy

Hands-on management and customer service experience in a specialist fashion store selling leading brands (Prada, Just Cavalli, Paolo Casalini, CustoBarcelona, Clips).

Naples Area, Italy

Sales assistant in retail: showroom organization, customer interaction, and trade show preparation

Mba, Marketing Studies And Luxury Brand Management, A

Activities and Societies: • Rejuvenating The Diesel’s brand for women’s fragrance (2 months) Brand analysis: strengths, weakness.

Brand Reputation & Digital Pr

Mba, Marketing, Strategy,Finance,, A

Activities and Societies: MBA PROJECT: Marketing studies, face cream sector Face creams ‘analysis, prices, distribution’s channel.

Chemistry And Pharmaceutical Technologies, Pharmacy, 110/ 110 Cum Laude

"Laonigro Award 2009”for the best chemical dissertation from Chemical Italian Association

Pharmacy

Erasmus program