Gaia Perotti Email & Phone Number

Madrid, Es

Madrid, Spain

- Developing and implementing comprehensive marketing strategies on a global level for Fever Originals within the 'Immersive' vertical.- Briefing cross-functional teams to create unique brand identities and marketing campaigns, including media planning and channel selection.- Coordinating marketing actions across various channels and departments.- Creating advertising campaigns and analyzing their performance and audience data to optimize marketing strategies continuously.- Managing regional P&L and large marketing budgets, while collaborating with local teams to guide spend strategy.

Copenhagen, Denmark

- Developed and executed social media marketing strategies for the EU hub while managing the SMM budget.- Oversaw community management and coordinated collaborations with cross-functional country teams.- Executed localized paid campaigns in key markets and planned media outputs in support of campaigns, identifying and planning key channels.- Managed the creative assets creation process, from brief through to delivery, to develop content that engages and grows the community in the region.- Set clear KPIs and monitored campaign data to continuously optimize performance.- Collaborated closely with partners to ensure the consistency of the brand's identity across all channels.

Odense, Denmark

- Developed and executed digital marketing strategies aligned with business objectives.- Planned, managed, and optimized afilliate marketing campaigns across SM platforms.- Created and curated content for digital channels, both audiovisual and copy.- Conducted content optimization to enhance brand visibility and improve customer experience.- Collaborated with cross-functional teams to generate and qualify leads through digital channels.- Monitored, analyzed, and reported on digital marketing KPIs, providing insights to senior leadership.

Odense, Denmark

- Assisted in establishing brand identity and storytelling for organic social media content.- Outreach communication towards external partners and affiliates.- Managed and grew the online community across various social media platforms.- General copywriting, graphic design and video content creation for key channels.- Supported the team in day-to-day marketing tasks and projects.

Zürich, Switzerland

- Development of content marketing strategy- KPI management and monitoring- SEO and SEM activities for company website- Paid ad creation and management

Zürich, Switzerland

- Evaluation of corporate sustainability efforts- Identification of internal communication opportunities in the business environment- Development of communication proposal to foster corporate sustainability, together with investment memo- Presentation of proposal to Coop Board

Turin, Italy

Turin, Italy

Turin, Italy

Master Of Science - Msc, Economics And Business Administration: Brand Management And Marketing Communication

The programme focuses on marketing communication processes from the corporate to the brand level and on developing advanced socio-cultural.

Swiss-European Mobility Programme (Semp), Management, Technology And Economics

Swiss-European Mobility Programme (Semp), Business Administration

Bachelor'S Degree, Information And Business Communication Management

The programme provides students with the tools to know and understand the fundamentals of the company's economic and managerial.

Erasmus+ For Education, Business Consultancy International

International Baccalaureate Diploma Programme