Digital Marketing Account Manager
• Development of 3, 6 and 12-month strategies in line with client goals.• Analyse the success of strategy and interpret data across the accounts.• Efficiently manage ad budgets to ensure maximum ROI and ROAS.• Set up conversion tracking for paid platforms using Google Tag Manager or manual setup for Google, LinkedIn, Meta, Twitter, Microsoft ads, etc.• Set up Microsoft Clarity for clients.• Set up and manage paid media accounts on various digital platforms, including Google Ads, Meta, LinkedIn, and Microsoft ads.• Create a strategy plan for each paid media account.• Conduct weekly audits to review account performance with the Operations Director and Creative Director.• Carry out data-informed split tests on a weekly/monthly basis, depending on the client's budget.• Create monthly reports highlighting key learnings, insights, and strategies or focuses for the next month.• Collaborate and communicate with internal team working on the account.• Attend our wider team meetings to innovate the service offering for Anomaly.• Keep up to date with knowledge in other paid advertising platforms (Microsoft ads, AdRoll, Trip Advisor, TikTok, etc.)