Gail Alvarez's Location
McKinney, Texas, United States, United States
Gail Alvarez's Contact Details
Gail Alvarez work email
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About Gail Alvarez
As Vice President, Business Intelligence, I am responsible for guiding the company’s reporting, business intelligence and business systems initiatives by delivering real-time insights into company and industry trends to proactively address business challenges. Leveraging 15 years of experience in Corporate Marketing Strategy, using actionable consumer insights to align strategies across media, promotions, product marketing, prospect to member journeys, and pricing to influence consumer behavior and drive maximum ROI, I have a unique and invaluable understanding for the innovative use of business intelligence and business system initiatives to drive operational excellence.
Gail Alvarez Work Experience Details
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Vice President, Bi & ItYoufit Gyms Aug 2023 - Present -
Vice President Business IntelligenceYoufit Gyms Aug 2022 - Aug 2023
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Vice President Business IntelligenceGold'S Gym Apr 2019 - Aug 2022Dallas/Fort Worth AreaGuiding the company’s reporting, business intelligence and business systems initiatives in order to drive operational excellence and provide insight into company and industry trends to proactively address business challenges. -
Director, Corporate MarketingGold'S Gym Jul 2016 - Mar 2019Dallas, TexasLeads all member intelligence efforts to gain actionable insights that can be applied to drive engagement and move the business forward. Works cross functionally to apply insights to business processes and programs. Responsible for defining and executing the member journey. Identifies opportunities and develops marketing promotions that drive awareness, engagement and revenue. Member Intelligence and Member Journey Strategy:-Leads the development of and analyze data, surveys, and research to determine opportunities to influence member behavior-Creates member journeys to test impacts of communication and offers on member behavior (spend and engagement activity.-Aligns campaigns across multiple member communication platforms to ensure all communication and touch points are timely, relevant and without overlap.Promotions and Calendar Development/Management:-Leads the Corporate promotions calendar development and execution.-Works cross functionally to improve existing as well as develop new promotions.-Plans the calendar timing and execution of all promotions and features.New Product Development:-Serves as the lead Marketing consultant on new product initiatives. -Understands the various systems and technology in place in order to recommend marketing appropriate marketing solutions.Pricing and Offer Strategy:-Partner with the Revenue Management and Finance teams as the marketing representative for pricing and offer strategy.-Work with the above teams to understand key metrics that drive business and identify opportunities to leverage marketing messages/offers to improve acquisition performance and member retention.Analysis-Ability to lean into data, surveys, and research in order to mine actionable insights.-Evaluates the effectiveness of marketing program through cross-functional feedback and financial analysis. Leverages learnings to maximize marketing investment.
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Member Engagement ManagerGold'S Gym Mar 2014 - Jul 2016Dallas, TexasResponsible for pricing, offer and acquisition strategy and analysis as well as retention strategy and efforts for existing members.
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Express Marketing ManagerGold'S Gym Jul 2012 - Mar 2014Irving, TxResponsible for managing and executing annual marketing plans and pre-sale grand opening plans for multiple retail gym units. This includes print, electronic, interactive and in-gym marketing mediums. The position has direct responsibility for managing agency partners throughout planning and execution of marketing plans as well as acting as a communication liaison between corporate/agencies and the gym owner(s) and franchisees. •Work with agency and internal departments to create and manage all marketing and advertising plans including tactical calendar development, budget tracking, production processes and media.•Plan and schedule pre-sale and grand opening marketing plans for new units based on construction timelines.•Develop open communication check points with key stake holders to deliver chosen marketing strategies, media plans and results for all marketing activities.•Develop and maintain interactive strategies and tactics for websites and social media programs to support individual gyms and brand development.•Create and update all marketing program calendars by market or gym, along with critical date and delivery information.•Direct and facilitate new project and creative development for brand segment/business unit. •Create evaluation process and reporting including direct mail and interactive results tracking and overall marketing dashboard reports based on goals. Analyze and evaluate the effectiveness of current advertising, methods, costs and the related results. •Maintain and report on budget tracking of marketing contributions and marketing/media spend. Manage billing/payment approval and processing.•Responsible for the standards of consistency for marketing material and approach with in each market and gym.•Facilitate the creation of appropriate marketing policies and operating procedures for the brand segment/business unit.
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Marketing Director- The Village At Allen And The Village At FairviewThe Mgherring Group Jan 2010 - Jan 2012Part of the Grand Opening team for The Village at Fairview. Directly responsible for the marketing campaign direction and ad placement to showcase the newest regional shopping center in the market. The marketing plan for grand opening was media and PR based due to the phased opening of the shopping center. Grand Opening budget was $300,000.Managed an ongoing marketing budget of $1.3M designed to position The Village at Allen and The Village at Fairview as the regional shopping, dining and entertainment venue in Collin County.Wrote a comprehensive marketing plan which outlines measureable goals, strategies and tactics for each plan objective.Developed and implemented events and promotions designed to drive traffic and sales to the shopping centers. Including using key initiatives to gain maximum press coverage before, during and after each event. Collected and analyzed data from events and promotions in order to measure the audience reached and effectiveness of the programs.Oversaw and directed daily activities and special projects assigned to the Marketing Assistant.Hired, trained and oversaw a Guest Services staff of four.Directed and managed outside agencies including Ad agency, PR agency, Social Media agency and Signage vendors to ensure the accuracy, quality and timeliness of each project be completed to the agreed upon standards and budget set.
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Marketing Director- Uptown Village At Cedar HillThe Mgherring Group Sep 2007 - Dec 2008Part of the Grand Opening team who were in charge of all operations decisions leading to grand opening. Chose and directed a marketing campaign designed to introduce our shopping center to the community in an exciting and memorable way. Created all collateral for the center based on this campaign and directed the production and delivery for a flawless first impression. Directly responsible for allocating and managing the grand opening budget of $500,000.Managed the ongoing marketing budget of $900,000.Design, establish and implement a strategic marketing plan for the property.Drive Sales and Traffic through strategic events and promotions.Facilitate communications with tenants to ensure their success.Oversee the recruiting, hiring and training of the Guest Services personnel.Promote gift card sales which can be measured on their direct impact to store sales. Maintain relationships with local government officials.Maintain the LED board in order to keep the content current and presented in an eye-catching way.
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Marketing Director- Eastern Shore CentreThe Mgherring Group May 2005 - Aug 2007Drive Traffic and Sales to a newly opened center.Coordinate communications with tenants to help them achieve the most out of their store's sales.Establish marketing partnerships with local companies to enhance the marketing program. Including, partnerships with a local car dealer for $25,000 annual fountain sponsorship and a Boat Show that included 12 of the areas most prominent boat dealers.Coordinate all PR and marketing campaigns for all Centre happenings.Interact with local media to ensure positive image in the community. Including, regular guest appearances on the morning news program to promote "Mother's Day gift ideas, Fall Fashions" etc.Design and update all LED board graphics.Established and implemented new marketing events. Classic Car Cruise In, Summer Concert Series, Back to School Fireworks show, Boat Show, Farmer's Market, Santa's Arrival Parade, Safe Kid's Day (partnered with the United States Secret Service) and Trick or Treating.
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Assistant Marketing DirectorColonial Mall Mar 2004 - May 2005Work closely with tenants to ensure positive tenant relationships.Coordinate all Teen Board activities, including fashion shows, meetings, and fundraisers.Oversee Carousel and Customer Service operations, and assist in other areas where necessary.Design incentives to boost employee morale and performance.Schedule promotions to bring customers to the Mall, in order to boost tenant sales. Events include Family Fridays, Senior Citizen Day, Strolling Entertainment, Blood Drives, and Wake up and Walk.
Gail Alvarez Skills
Marketing
Marketing Strategy
Social Media Marketing
Sales
Public Relations
Advertising
Event Planning
Social Media
Management
Market Planning
Brand Development
Budgets
Retail
Creative Direction
Direct Mail
Media Planning
Shopping Centers
Sponsorship
Graphic Design
Gail Alvarez Education Details
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Bachelors Of Business Administration, Marketing, Minor- Landscape Architecture
Frequently Asked Questions about Gail Alvarez
What company does Gail Alvarez work for?
Gail Alvarez works for Youfit Gyms
What is Gail Alvarez's role at the current company?
Gail Alvarez's current role is Vice President, BI & IT.
What is Gail Alvarez's email address?
Gail Alvarez's email address is ga****@****gym.com
What is Gail Alvarez's direct phone number?
Gail Alvarez's direct phone number is +121429*****
What schools did Gail Alvarez attend?
Gail Alvarez attended Texas Tech University - Rawls College Of Business.
What skills is Gail Alvarez known for?
Gail Alvarez has skills like Marketing, Marketing Strategy, Social Media Marketing, Sales, Public Relations, Advertising, Event Planning, Social Media, Management, Market Planning, Brand Development, Budgets.
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